Global planned success in marketing communications and public relations.

1. Paula Menna Barreto Hall
Global planned success in
marketing communications
and public relations

2. Paula Menna Barreto Hall
Seasoned communications professional.
Successfully and proactively developing
integrated strategies for organizations,
governments, multinational corporations
and financial institutions.
9/2/2013 2

3. Paula Hall – Walt Disney World
International Marketing Manager
Leading consumer Media/Public
Relations efforts in Brazil, also develops
communications plans and executes
broadcast productions and promotional
tactics for Disney Destinations in Latin
American markets such as Brazil, Mexico,
Colombia and Argentina.
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4. Paula Hall – Walt Disney World
9/2/2013 4

5. Paula Hall – HMA Public Relations
9/2/2013 5
Communications and Public Relations Proposal
AVerMedia Technologies in Sao Paulo and Mexico City
HMA Public Relations is glad to present this proposal to define the services to be provided by
the agency in order to support AverMedia’s efforts to expand business and bring public and
media awareness of its educational products in both Sao Paulo and Mexico City.
HMA Public Relations have a team already in place that is excited about the possibility of
supporting AverMedia reach its communications goals. The team includes HMA Public
Relations in Phoenix, Guerra Castellanos & Asociados in Mexico City and S2 Comunicacao
Integrada in Sao Paulo.
Each firm is a member of the Public Relations Global Network. It is HMA’s desire to make
AverMedia’s efforts in Mexico and Brazil as seamless as possible and to provide one-stop
shopping.
SCOPE OF WORK
Translation to Portuguese and Spanish of AverMedia’s contents
Market research in order to identify and select potential education institutions
Institutional relations to introduce AverMedia product to selected education institutions
Generate case studies from the experience of such education institutions
Disseminate news releases
Organize field visits to journalists
Identify specific education and technology media
Produce articles about education technology products
Identify opportunities to generate business awards to AverMedia

6. Paula Hall – US–Asia Expo Arizona
9/2/2013 6
by Max Jarman - Sept. 18, 2009
The Arizona Republic
Entrepreneurs, business owners and investors from India, China, Sri Lanka, Vietnam,
Japan and Singapore visited Phoenix this week to learn about business opportunities in
the Valley and around Arizona.
The US-Asia Expo at the Camelback Inn on Thursday and Friday followed on the heels of
the U.S.-China Economic and Trade Cooperation Forum that two weeks ago drew a
delegation of 200 business leaders from China to Phoenix.
The forum resulted in $13 billion in tentative deals with companies in Arizona and other
Western states. One of those was an agreement with Tempe's First Solar Inc. to build a
2,000-megawatt solar power plant in Ordos City in Inner Mongolia valued at about $6
billion.
Xinyuan Zhu, president of Renhe New Technology Co. in Zhonglu, Chaoyang District, was
a member of the Chinese delegation that came in August and stayed on to attend the
US-Asia Expo and learn more about energy opportunities in Arizona.
"I am very impressed with the solar-energy technology, and I see opportunities to
invest," she said. "I would like to see more collaboration between U.S. and Chinese
companies."
Vijay Kapoor, president of Chandler software developer TCC247 and an Expo organizer,
called the event a success, noting that the Internet creates opportunities for large and
small companies to do business in Asia.
Donald Cardon, director of the Arizona Department of Commerce, said that growing
markets in China and India are key sources of new capital for the state's economic
expansion.
China is Arizona's third-largest trading partner behind Mexico and Canada, purchasing
$1.2 billion worth of electrical machinery, aerospace products, optics and cotton in
2008.
Arizona companies' strengths in aviation and aerospace technology, biotechnology,
renewable energy and environmental protection make the state an attractive trading
partner for Asian companies, Cardon said.
Arizona Republic

7. 9/2/2013 7
Paula Hall – FSB Communications
FSB

8. 9/2/2013 8
On an interview to a national newspaper,
the President of Philips in Brazil compared
the country to one of its smallest's states,
saying that if it were to disappear nobody
would notice it.
What is was initially a negative press it
became an opportunity to discuss the
advances and importance of the region.
Paula Hall – FSB Communications
Results: during that week the metrics about Piaui state increased 90%. An equivalent
return of investment of millions, if the state were to pay for placed advertisement.
The case almost cost the President of Philips his job, and he had to make a public
apology on national television and newspapers.

9. 9/2/2013 9
Paula Hall – FSB Communications

10. Multimedia Presidential correspondent,
travelled internationally with the President
of Brazil
• National reporter and editor.
Coordinated 22 reporters and 15 interns,
meeting urgent deadlines, multi-tasking,
prioritizing and scheduling.
9/2/2013
Paula Hall – Public News Agency

11. Paula Hall – Public News Agency
9/2/2013 11
Brazil Wants an Easier Way to Send Money
One of the proposals of the Brazilian government, in New York, at a meeting attended by over
58 heads of state is to give special treatment to money sent by immigrants. The group formed
by Chile, Spain, and Franceand led by Brazil wants the developed countries to adopt measures
making it easier for foreign workers to have inexpensive access to financial institutions.
The group formed by Chile, Spain, and France and led by Brazil wants the developed countries to
adopt measures making it easier for foreign workers to have inexpensive access to financial
institutions
The idea is for immigrants not to have to pay a lot in taxes when remitting funds to their home
countries.
"This money is normally used for basic expenses, such as food and housing, and therefore
constitutes a secure, alternative source of funds for developing countries," states the report
delivered at the UN meeting.
According to data from Brazil's Ministry of Foreign Relations, there are currentlyover two
million Brazilians living abroad, equivalent to more than 1% of the country's population. Figures
from the Central Bank show that approximately US$ 2.6 billion are transferred to Brazil every
year.
For Maria Sargento, a Brazilian who has been living in the United States for six years, the money
she sends to Brazil has the character of an investment. "I always send money to buy an
apartment or a house," she says.
On the other hand, for Antônio Carlos Almeida, who is 38 and has lived inthe state of
Connecticut for 15 years, the money he transfers to Brazil serves the family. "I have to help my
parents and brothers and sisters," he points out.
Agência Brasil
Reporter: Paula Menna Barreto

12. Paula Hall – New York and Washington D.C.
9/2/2013 12
NY – 2004 television
interview: Mary Findley on
elections; Bush and Kerry.
White House, Washington D.C.

13. Paula Hall – Public News Agency
9/2/2013 13
England and France voice support for Brazilian Security Council seat
23/09/2004 21:11
New York - During a speech at the UN General Assembly yesterday, British Foreign
Secretary, Jack Straw, said that Brazil should be a permanent member of the UN
Security Council. Straw went on to say that the council should be reformed, with
membership expanded from the present 15 members to 24. Among the new members,
said Straw, should be Brazil, Germany, Japan and India. This is the first time an official of
the British government expresses support for a Brazilian seat on the council.
In his remarks, Straw said the council continues to reflect the world after World War II
and that important nations such as Japanand Germany should now be allowed to join
the council because of their economic importance. India, he said, should be on the
council because it has one-sixth of the world's population.
Meanwhile, the Ministry of Foreign Relations reports that France hasalso publicly come
out in support of a permanent seat for Brazil.
On Tuesday, Japan, Germany, Brazil and India joined together to form the G-4 and
mutually support each other in the quest for a permanent seat on the UN Security
Council.
Agência Brasil
Reporter: Paula Menna Barreto
09/24/2004

14. Paula Hall - Volunteer
9/2/2013 14
Paula,
I am so excited that you will have a group here to record on the 14th
and that we will be airing
on the 18th
to promote Brazilian Day!
We would prefer to have just one spokesperson and one performing Capoeira group (no more
than 10 performers). If they have drummers that they dance/fight to that is fine or they can
dance/fight to a CD whichever they are used to using. We will not have time or space to
accommodate dancers, bands etc if we are doing the Capoeira performance which is my top
pick.
We will need all of the dancers/fighters here ready to record two performances at 10am (if they
need time to rehearse they can arrive at 9:45 but must be mindful that there are other tapings
going on for news and must adhere to the instructions of the staff on when and where they can
practice and play music).
I will need the name and title (and pronunciation)of the 1 spokesperson:
I will need the names of all of the performers (no more than 10):
I will need 3 suggested questions about the event:
I will need event details to be put on a graphic: Who, What, When, Where:
I will need a phone number and/or websitethat people can go to for more information about
the event:
I will need all of this information by noon on September 7.
I am really excited about this… it will be fabulous!
Please call or email me if you have any questions.Thanks!
Danielle Baker
Producer - Arizona Midday
KPNX Channel 12
1101 N. Central Ave.
Phoenix, AZ 85004
(602) 523-3190
dbaker@12news.com

15. Paula Hall – US Elections
Covering elections in Arizona
9/2/2013 15
2008 – Obama Campaign Headquarters' in Phoenix

16. Paula Hall – Volunteer
9/2/2013 16
GOOD MORNING ARIZONA
5555 N. 7
th
Avenue, Phoenix, AZ. 85013
(We’re on the East side of 7
th
Avenue, North of Missouri, between
Bethany Home & Camelback… look for the 3TV/CW 6 sign)
News Desk: 602-207-3443
Segment:
Air Date: Arrival time: Segment Time:
This Guest Segment Form should be completed and sent to jsabato@azfamily.com
or faxed to 602-207-3237.
Name(s) of Speaking Guest(s) Miguel Ivery – DJ Seduce
Media/PR Contact - Paula Hall – 480-335-2313
INFO YOU WOULD LIKE ON OUR AZFAMILY.COM WEBSITE & HOTLINE
(Example: name, business address, phone, website, upcoming events, etc.)
Brazilian Day Arizona
September 18
th
, Saturday – at Club 910 Live – 910 N. McClintock, Tempe, Arizona
www.braziliandayarizona.com
Topic of Segment: Brazilian Day Arizona
1st Brazilian Day Arizona, a night of astonishing performances showcasing exhilarating spirited percussion
and vocals in a display that is a breathless vibrant swirl of motion and music, celebratingthe essence of
the Brazilian people and culture right here in the Valley of the Sun!
Main Talking Points of Segment:
Brazilian Community in Arizona
Music performances
Capoeira performance
Dancers
Brazilian Cuisine
Questions You Would Like The Host ToAsk:
a) Why Brazilian Day in Arizona?
b) Who’s behind the organization of the event and what’s planned for the evening of September
18th?
c) So people coming out to Brazilian Day Arizona can expect to have a great time?
Visuals/Props you will be bringing or would suggest that we supply:
(Example: file video, full screen graphics, etc.)
We’ll bring Capoeira performers for a live performance– we do not have video files as this is the first
event of its kind in Arizona.
Thank you for being a part ofFOX 10 Arizona Morning.
In order to make your appearance on the show smooth, please fill out the sheet belowwhere applicable
and return no later than 48 hours before your scheduled segment(s).
Segment name: Brazilian Day Arizona
Date: 9/15/2010 – 10:30 a.m.
Contact info: (please include a cell phone number we can reach you in the event of breaking news)
Paula Hall - 480-335-2313
Address of segment: (cross streets,parking and any special instructions, locations, which floor etc... note:
for live segments the truck must be right next to the building or event)
Club 910 Live- 910 N. McClintock, Tempe, Arizona
How far is the cabling?(note: we can cable up to about 600ft from our live truck)good – recommend to
park on the back of the parking lot, side gate.
Segment Content:Brazilian Day Arizona– Music band playing, Capoeira performers dancing, food court,
dancers, art and etc. Interview spokesperson Miguel Ivery– DJ Seduce
a) Why Brazilian Day in Arizona?
b) Who’s behind the organization of the event and what’s planned for the evening of September
18th?
c) So people coming out to Brazilian Day Arizona can expect to have a great time?
Speaker(s): Miguel Ivery – DJ Seduce
How many people demonstrating?Between 15 and 20 people– music band, Capoeira performers,
dancers, food court, drinks and etc.
Number of kids/adults, animals?All adults
Website and/or viewer contact info: www.braziliandayarizona.com
For in-studio guests please arrive 45 minutes prior to the segment. Our address is 511 W. Adams
Phoenix, 85003. Please enter off of Washington Avenue between 5
th
and 6
th
Avenue. Let the guard
know you are here for the morning show.
Local Name, National Acclaim Project for the Arizona Centennial
Hey Team – I’ve just met with Karen Churchard to get clearer on her vision for the project that
we’ve all volunteered to work on. I want to first check in with all of you to introduce myself as
the project lead and to let you know what the next step will be. Karen wants to include
businesswoman Kimber Lanning in our first meeting, so she’s working on getting some dates
when Kimber would be available for a happy hour where we can all get acquainted and share
ideas.
That doesn’t mean we have to wait. I’m sure you’ve all come up with local names/national
acclaim candidates already, so keep building your lists and start researching if you haven’t
already. Karen believes our target audiences for these stories will be school kids and people who
have moved to Arizona from elsewhere (most of us, I imagine). When we meet we can talk
about various delivery methods, including social media, video, wall posters, web postings, etc.
We aren’t limited at all, so we can cite people, places and things that fit the category. I look
forward to meeting all of you and to pooling our talents to deliver great results-- and to have
fun doing it.
Cheers!
Jan Miller
VP, Corporate Communications
Avnet, Inc.
480-643-7642

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Paula Hall – 12 News Arizona
2011 - KPNX 6pm newscast