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Advert Proposal
   By Paulina A
I am going to advertise Coco Chanel
The product …   lip stick.
                I have chosen to advertise Coco
                Chanel lip stick because the make up
                industry is very big and popular. The
                cosmetic industry is a profitable
                business for most manufacturers
                of cosmetic products. By cosmetic
                products, we understand anything
                that is intended for personal care
                such as skin lotions or sun lotions,
                makeup and other such products
                meant to emphasize one's look.
                Slogan: Dieu m'a donné le style,
                Dieu m'a donné la grâce. Dieu a mis un
                sourire sur mon visage! (This means:
                God gave me style, God have me grace.
                God put a smile upon my face.)
Ideologies …
 Expensive

 Good quality

 Glamour

 Worth having

 For an every day
 use
Target audience …
                Women who love make-up
                Women who want to look and feel
                glamorous
                Women that love Coco Chanel
                Women that are confident and
                independent and that don’t need a
                man to boost up their self-esteem
                Mostly wealthy/middle-classed
                women
                The two lifestyle categories
                which the target audience fits into
                is the Egoist(People who are mainly
                concerned to get the most
                pleasure for themselves out of
                life) and the Groupies(people who
                want to get accepted by those
                around them).
The Beauty Bunny - She
Social ranking class:                  believes that just because
The social class category in which      there is science in a beauty
the target audience lies is mostly      product, it will work. She is
social class A but I do think that is   into every new invention in the
can be social class B too.              beauty industry and reserves
    •A: High ranking managers in        her greatest enthusiasm.
 industry or the profession like law
             or medicine.
 •B: Middle managers in companies
   or public services like health or
              education.

Female stereotype:
The female stereo type for this
advert would be something in-    The Alpha Female – She is a
between the Beauty Bunny and the powerful professional whose main
Alpha Female.                    focus in life is her career. She is
                                 definitely in control, but her
Gender: Females                 entire life is work.
Maslow’s hierarchy of needs …
 The need I’ll be targeting
 for the audience is:

 Esteem(confidence,
 self-esteem)
Persuasive techniques …
 Beautiful people: Using good
 looking models as if telling us we
 will look like them if we use the
 product.
 Snob Appeal: This technique
 suggests that you can be like the
 expensively dressed, perfectly
 shaped, beautiful person who
 uses this product.
 Repetition: Slogans, images
 and brand names can be repeated
 and add creditability to a
 campaign.
 Anchorage: When an advert
 uses a caption to fix the meaning
 of an image.
Comes in twenty different shades      Design …
The cover of the lip stick is black
and gold
The bottom of the lip stick
contains the Coco Chanel logo.
ROUGE COCO SHINE Hydrating
Sheer Lip shine provides lasting
moisturizing shine in a water-light
texture. The formula glides on for
easy application, and a unique
HYDRATENDRE complex hydrates
and softens lips, giving them a
healthier and fuller appearance.
Available in a complete range of
shades, from delicate beiges to
dazzling berries, with a hint of
shimmer to enhance a glossy finish.
The end! 

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My advert proposal

  • 1. Advert Proposal By Paulina A
  • 2. I am going to advertise Coco Chanel The product … lip stick. I have chosen to advertise Coco Chanel lip stick because the make up industry is very big and popular. The cosmetic industry is a profitable business for most manufacturers of cosmetic products. By cosmetic products, we understand anything that is intended for personal care such as skin lotions or sun lotions, makeup and other such products meant to emphasize one's look. Slogan: Dieu m'a donné le style, Dieu m'a donné la grâce. Dieu a mis un sourire sur mon visage! (This means: God gave me style, God have me grace. God put a smile upon my face.)
  • 3. Ideologies … Expensive Good quality Glamour Worth having For an every day use
  • 4. Target audience … Women who love make-up Women who want to look and feel glamorous Women that love Coco Chanel Women that are confident and independent and that don’t need a man to boost up their self-esteem Mostly wealthy/middle-classed women The two lifestyle categories which the target audience fits into is the Egoist(People who are mainly concerned to get the most pleasure for themselves out of life) and the Groupies(people who want to get accepted by those around them).
  • 5. The Beauty Bunny - She Social ranking class: believes that just because The social class category in which there is science in a beauty the target audience lies is mostly product, it will work. She is social class A but I do think that is into every new invention in the can be social class B too. beauty industry and reserves •A: High ranking managers in her greatest enthusiasm. industry or the profession like law or medicine. •B: Middle managers in companies or public services like health or education. Female stereotype: The female stereo type for this advert would be something in- The Alpha Female – She is a between the Beauty Bunny and the powerful professional whose main Alpha Female. focus in life is her career. She is definitely in control, but her Gender: Females entire life is work.
  • 6. Maslow’s hierarchy of needs … The need I’ll be targeting for the audience is: Esteem(confidence, self-esteem)
  • 7. Persuasive techniques … Beautiful people: Using good looking models as if telling us we will look like them if we use the product. Snob Appeal: This technique suggests that you can be like the expensively dressed, perfectly shaped, beautiful person who uses this product. Repetition: Slogans, images and brand names can be repeated and add creditability to a campaign. Anchorage: When an advert uses a caption to fix the meaning of an image.
  • 8. Comes in twenty different shades Design … The cover of the lip stick is black and gold The bottom of the lip stick contains the Coco Chanel logo. ROUGE COCO SHINE Hydrating Sheer Lip shine provides lasting moisturizing shine in a water-light texture. The formula glides on for easy application, and a unique HYDRATENDRE complex hydrates and softens lips, giving them a healthier and fuller appearance. Available in a complete range of shades, from delicate beiges to dazzling berries, with a hint of shimmer to enhance a glossy finish.