1. IN 1973
Motorola released its first handheld phone...
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2. Image: Captain_Bob - Flickr
IT’S NAME WAS THE
MotorolaDynaTAC8000X
and it
weighed
nearly 2
pounds

3. Since then,
we’ve come a long way
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4. The introduction of the smartphone signaled
a new era in mobile technology
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5. Merriam-Webster
defines it as...
“A cell phone that includes additional software functions
(as email or internet browser)”
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6. Image: linkedmediagrp - Flickr
But today we depend on
them to do so much more

7. 70% of the world’s population
own a mobile phone...
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8. %
of those are smartphone users
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9. This continues to rise as more
people demand smart-phones for
their multi purpose functions
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10. Image: digitalgopher - Flickr
However as their popularity grows,
so do complaints

11. Many people are growing impatient with
accessibility problems
and speed of internet connection
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12. This signals a strong movement towards an even more
mobile society
Source: Whats in your briefcase? Mobile workers infographic - http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-use
One where workers prefer the use of a smartphone over
any other mobile device

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A society who are also growing dependent on apps that
allow for a greater connection with friends and family

14. Although the gold rush of app development may be
over,
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a new focus has revived this...

15. APPS FOR KIDS
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16. “The newest trend is apps for kids. Children as young as 18 months and
two years are adept and the mobile hand-held things are more their size”
Source: iPhone apps a hit with preschoolers (Toronto Star) - http://www.thestar.com/news/canada/article/934673--iphone-apps-a-hit-with-preschoolers
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17. This has led to an influx in younger mobile phone users
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18. Image: EvelynGiggles - Flickr
85% of children own mobile phones, while only
73% own books
Source: The Growth of Mobile: Stats and figures that will shock you - http://www.youtube.com/user/SybaseInc#p/u/22/0aUQLIPdtg8

19. This has led to
issues similar with
early childhood
internet use
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20. “believeout of 10 parents
Nine
their kids should
be taught about mobile
phone and internet safety
in school, a new study
says. ”
Source: Schools should teach kids mobile phone safety -http://news.ninemsn.com.au/national/8211585/schools-should-teach-kids-phone-safety
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21. Especially with the advent of
cyber bullying
and the ability to
“check in” at various
locations
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22. Apps such as foursquare and facebook places
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seem to gain
popularity
with an older
crowd
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as many teens fail to see the benefits, and consider them
“unsafe”

23. The current users of
locational apps find them
most valuable when
trying to score a coupon
or free meal at their
favourite vendor
Source: Check in Data: The Reality Behind the Hype infographic - http://7.mshcdn.com/wp-content/uploads/2011/05/social_loco_infographic.jpg

24. Image: Apollo Clark - Flickr
This shows the popularity of the smart-
phone being used for everything other
than the telephone’s initial use...

25. THE VOICE CALL
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26. Studies have shown a steady decline in voice calls being made
SMS messaging has become the dominant communication
force
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27. Image: [Jon] - Flickr
This has led to the phone call being deemed rude and
intrusive

28. We live in a society where
everyone is constantly on the go
Image: Diogo Salles 2010 - Flickr

29. And it has come to be expected that our
mobile devices can keep up with our pace
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30. However there comes a time when one must question the
logic of almost every 13 year old...
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31. Would you really
“die” without
your cell phone?
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32. References
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• The Growth of Mobile: Stats and figures that will shock you - http://www.youtube.com/user/SybaseInc#p/u/22/0aUQLIPdtg8
• “Smart-phone”: Merriam-Webster Online Dictionary - http://www.merriam-webster.com/dictionary/smartphone
• Mobile Web Experience Frustrates Heaviest Users - http://www.emarketer.com/Article.aspx?R=1008264
• Whats in your briefcase? Mobile workers infographic - http://sidneyevematrix.posterous.com/mobile-workforce-which-
tech-gadgets-do-we-use
• The age of the app (Globe & Mail) - http://www.theglobeandmail.com/report-on-business/rob-magazine/the-age-of-the-
app/article1510836/singlepage/#articlecontent
• iPhone apps a hit with preschoolers (Toronto Star) - http://www.thestar.com/news/canada/article/934673--iphone-apps-
a-hit-with-preschoolers
• Schools should teach kids mobile phone safety - http://news.ninemsn.com.au/national/8211585/schools-should-teach-
kids-phone-safety
• Half of teenagers have never heard of location check-ins - http://www.tnooz.com/2011/05/14/news/half-of-teenagers-
have-never-heard-of-location-check-ins/
• Data bigger than voice on mobile networks - http://www.telegraph.co.uk/technology/news/7528153/Data-bigger-than-
voice-on-mobile-networks.html
• Don’t Call Me, I Won’t call You (NYTimes) - http://www.nytimes.com/2011/03/20/fashion/20Cultural.html?_r=1&src=tptw