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Accelerating Mission Critical Transformation Pauline Nist Twitter: @panist Mission Critical General Manager  Data Center Group
Long Term Today Mid-Term Infrastructure Silos Trapped In Legacy IT Cloud Infrastructure for Mainstream Enterprise Dedicated Infrastructure for Mission Critical Robust Cloud for AllWorkloads LegacyMainframe Legacy RISC x86 Cloud Economics for Mission Critical:  1st Step - Migrate to an Interoperable Infrastructure
Industry Analysts:  Mission Critical is Migrating to Intel® Xeon® Vertical markets once dominated by UNIX-centric vendors - telcos and financial services are good examples—increasingly consist of enthusiastic x86 shops. Charles King, Pund-IT, Inc. March 30, 2010 …there will be continued consolidation and contraction in the Unix server market, while the x86-based market will continue to grow… driven by factors that include drives to reduce hardware and software costs; to simplify management of workloads; to optimize performance; and to improve system flexibility, such as the ability to flexibly add capacity. IDC, White Paper Sponsored by Intel, "Following Downturn, Platform Migration Accelerates," Doc.#226744, Feb. 2011.  Gartner Research The Unix market has been, and will continue to be, in decline during the rest of this decade, according to our projections.  The price points are high, when compared to x86 systems, while the value proposition gap between Unix and x86 systems will continue to diminish.George Weiss’s June 2010 “Impact of the Next Generation x86 on the Server Market.” By bringing RAS features to the x86 architecture, Intel has laid the groundwork for customers to move away from RISC.  Jim McGregor, chief technology strategist for In-Stat March 30, 2010 *Other names and brands may be claimed as the property of others
2002 2010* RISC/ Mainframes $19B x86$19.5B RISC/ Mainframes $30.1B x86$33.3B Source:  IDC World Wide Server Tracker, Q4’10
Delivering Open Source Software Top to Bottom Middleware and Applications Development Tools Operating Systems Virtualization Software KVM Standards & Policies Core System Software Graphics Drivers Kernel Network Drivers Power Wireless Drivers 5 *Other names and brands may be claimed as the property of others
[object Object]
Virtualization
Cloud
JBoss
Linux, KVM Technology Enabling
RISC/UNIX Migration
Mission Critical Computing
Cloud Builder Reference ArchitectureLeadership  Collaboration *Other names and brands may be claimed as the property of others
2010: Intel® Xeon® 7500 Catalyst for Mission Critical Transformation 3X Performance1 + >20 Advanced Reliability Features + Broadest Software and Hardware Ecosystem + World Class Economics 1 Best published / submitted results comparison of best 4-socket Xeon X7460 and X7560 models as of 7 May 2010.   Please see back-up for performance related disclaimers Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. 
Broadest Hardware Support 60 Designs on Xeon® E7 with 2S, 4S, 8S; Up to 256S Systems *Other names and brands may be claimed as the property of others
Introducing the Intel® Xeon® Processor E7 Family Up to 10 Cores and 20 Threads Up to 2 Terabytes of DDR3 Memory1 and Low Voltage DIMM Support 30MB of Last Level Cache Advanced Encryption Standard – New Instructions Intel® Trusted Execution Technology Accelerating Mission Critical Transformation 1 On 4S system using 32 GB DIMMS All dates, product features and plans are subject to change without notice.
Broadest Mission Critical Vendor Base World Record Performance: Up to 40% Increase vs. Xeon® 75001 Advanced Data Protection and Reliability World-Class Economics Accelerating Mission Critical Transformation 1SPECint*_rate_base2006 benchmark comparing next generation Intel® Xeon® processor E7-4870 (30M cache, 2.40GHz, 6.40GT/s Intel® QPI) scoring 1,010 (includes Intel Compiler XE2011 improvements accounting for about 11% of the performance boost) to X7560 (24M cache, 2.26GHz, 6.40GT/s Intel QPI) scoring 723 (Intel Compiler 11.1).  Source: Intel SSG TR#1131.  Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.   All dates, product features and plans are subject to change without notice.
Intel Delivering a New Era of Mission Critical Computing Xeon® E7 vs. latest SPARC* Xeon E7 vs. latest Power* SUN T5440* SUN M4000* POWER 750 Express* Xeon ®  E7-4800 Xeon ®  E7-4800 Xeon ®  E7-4800 Up to 160% Performance Up to 99% Performance at 20% System Cost  Up to 600% Performance at 50% System Cost  at 50% System Cost  Make no Compromises and Save with Industry Standard Intel® Xeon® Source: Published results as of   April 5th 2011  See backup slides for details. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.   * Other names and brands may be claimed as the property of others.
“Our business is to power online financial interactions between millions of consumers and our financial institution and biller clients; we rely on systems based on the Intel Xeon Processor E7 for their reliability, availability, and serviceability (RAS) capabilities as well as for system security at a much lower cost than competing RISC based systems.”   Bill Michael, CTO, ORCC “Intel Xeon processor and RHEL have come a long way in supporting mission-critical workloads.  Our workload at Travelers’, previously relying on IBM’s AIX platform, can now reliably be supported on the Intel/ Red Hat platform.  We are very happy with the performance improvement as well as the price per performance and did not have to compromise any of the capabilities and reliability features we previously enjoyed on UNIX platforms.”   Timothy Nolan, IT Manager, UNIX/Linux Engineering, Travelers Insurance … with the Support of Entire Eco-System *Other names and brands may be claimed as the property of others

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Accelerating Mission Critical Transformation at Red Hat Summit 2011

  • 1. Accelerating Mission Critical Transformation Pauline Nist Twitter: @panist Mission Critical General Manager Data Center Group
  • 2. Long Term Today Mid-Term Infrastructure Silos Trapped In Legacy IT Cloud Infrastructure for Mainstream Enterprise Dedicated Infrastructure for Mission Critical Robust Cloud for AllWorkloads LegacyMainframe Legacy RISC x86 Cloud Economics for Mission Critical: 1st Step - Migrate to an Interoperable Infrastructure
  • 3. Industry Analysts: Mission Critical is Migrating to Intel® Xeon® Vertical markets once dominated by UNIX-centric vendors - telcos and financial services are good examples—increasingly consist of enthusiastic x86 shops. Charles King, Pund-IT, Inc. March 30, 2010 …there will be continued consolidation and contraction in the Unix server market, while the x86-based market will continue to grow… driven by factors that include drives to reduce hardware and software costs; to simplify management of workloads; to optimize performance; and to improve system flexibility, such as the ability to flexibly add capacity. IDC, White Paper Sponsored by Intel, "Following Downturn, Platform Migration Accelerates," Doc.#226744, Feb. 2011. Gartner Research The Unix market has been, and will continue to be, in decline during the rest of this decade, according to our projections. The price points are high, when compared to x86 systems, while the value proposition gap between Unix and x86 systems will continue to diminish.George Weiss’s June 2010 “Impact of the Next Generation x86 on the Server Market.” By bringing RAS features to the x86 architecture, Intel has laid the groundwork for customers to move away from RISC. Jim McGregor, chief technology strategist for In-Stat March 30, 2010 *Other names and brands may be claimed as the property of others
  • 4. 2002 2010* RISC/ Mainframes $19B x86$19.5B RISC/ Mainframes $30.1B x86$33.3B Source: IDC World Wide Server Tracker, Q4’10
  • 5. Delivering Open Source Software Top to Bottom Middleware and Applications Development Tools Operating Systems Virtualization Software KVM Standards & Policies Core System Software Graphics Drivers Kernel Network Drivers Power Wireless Drivers 5 *Other names and brands may be claimed as the property of others
  • 6.
  • 13. Cloud Builder Reference ArchitectureLeadership Collaboration *Other names and brands may be claimed as the property of others
  • 14. 2010: Intel® Xeon® 7500 Catalyst for Mission Critical Transformation 3X Performance1 + >20 Advanced Reliability Features + Broadest Software and Hardware Ecosystem + World Class Economics 1 Best published / submitted results comparison of best 4-socket Xeon X7460 and X7560 models as of 7 May 2010. Please see back-up for performance related disclaimers Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. 
  • 15. Broadest Hardware Support 60 Designs on Xeon® E7 with 2S, 4S, 8S; Up to 256S Systems *Other names and brands may be claimed as the property of others
  • 16. Introducing the Intel® Xeon® Processor E7 Family Up to 10 Cores and 20 Threads Up to 2 Terabytes of DDR3 Memory1 and Low Voltage DIMM Support 30MB of Last Level Cache Advanced Encryption Standard – New Instructions Intel® Trusted Execution Technology Accelerating Mission Critical Transformation 1 On 4S system using 32 GB DIMMS All dates, product features and plans are subject to change without notice.
  • 17. Broadest Mission Critical Vendor Base World Record Performance: Up to 40% Increase vs. Xeon® 75001 Advanced Data Protection and Reliability World-Class Economics Accelerating Mission Critical Transformation 1SPECint*_rate_base2006 benchmark comparing next generation Intel® Xeon® processor E7-4870 (30M cache, 2.40GHz, 6.40GT/s Intel® QPI) scoring 1,010 (includes Intel Compiler XE2011 improvements accounting for about 11% of the performance boost) to X7560 (24M cache, 2.26GHz, 6.40GT/s Intel QPI) scoring 723 (Intel Compiler 11.1). Source: Intel SSG TR#1131. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.  All dates, product features and plans are subject to change without notice.
  • 18. Intel Delivering a New Era of Mission Critical Computing Xeon® E7 vs. latest SPARC* Xeon E7 vs. latest Power* SUN T5440* SUN M4000* POWER 750 Express* Xeon ® E7-4800 Xeon ® E7-4800 Xeon ® E7-4800 Up to 160% Performance Up to 99% Performance at 20% System Cost Up to 600% Performance at 50% System Cost at 50% System Cost Make no Compromises and Save with Industry Standard Intel® Xeon® Source: Published results as of April 5th 2011 See backup slides for details. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.  * Other names and brands may be claimed as the property of others.
  • 19. “Our business is to power online financial interactions between millions of consumers and our financial institution and biller clients; we rely on systems based on the Intel Xeon Processor E7 for their reliability, availability, and serviceability (RAS) capabilities as well as for system security at a much lower cost than competing RISC based systems.”  Bill Michael, CTO, ORCC “Intel Xeon processor and RHEL have come a long way in supporting mission-critical workloads.  Our workload at Travelers’, previously relying on IBM’s AIX platform, can now reliably be supported on the Intel/ Red Hat platform.  We are very happy with the performance improvement as well as the price per performance and did not have to compromise any of the capabilities and reliability features we previously enjoyed on UNIX platforms.”  Timothy Nolan, IT Manager, UNIX/Linux Engineering, Travelers Insurance … with the Support of Entire Eco-System *Other names and brands may be claimed as the property of others
  • 20. Performance and Scalability up to 4,096 processors, 64 TB of memory, and 100 TB file systems NUMA optimization SR-IOV Mission-critical RAS Machine Check Architecture Recovery Enhanced Security Intel® AES-NI Energy Efficiency Tickless Kernel, Automated Workload Balancing And more… + “Enabling mission-critical reliability and security is not new for Red Hat and Intel. Red Hat on Intel powers some of the world's most critical infrastructure, including stock exchanges, airline reservation systems, utilities, health care, and government agencies. Recent collaborative efforts between Red Hat and Intel continue to show our commitment to reliability and security.” Jim Totton VP & GM Platform Business Unit, Red Hat Red Hat + Intel = Mainstream Mission-Critical Platform *Other names and brands may be claimed as the property of others
  • 21. Performance, Reliability, Securityto Accelerate Your Mission Critical Transformation Learn more at: www.intel.com/itcenter/topics/missioncritical.htm
  • 22.
  • 24. Legal Disclaimer – Non Performance All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel processor numbers are not a measure of performance.  Processor numbers differentiate features within each processor family, not across different processor families.  Go to: http://www.intel.com/products/processor_number Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM).  Functionality, performance or other benefits will vary depending on hardware and software configurations.  Software applications may not be compatible with all operating systems.  Consult your PC manufacturer.  For more information, visit http://www.intel.com/go/virtualization No computer system can provide absolute security under all conditions.  Intel® Trusted Execution Technology (Intel® TXT) requires a computer system with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE).  Intel TXT also requires the system to contain a TPM v1.s.  For more information, visit http://www.intel.com/technology/security Requires a system with Intel® Turbo Boost Technology capability.  Consult your PC manufacturer.  Performance varies depending on hardware, software and system configuration.  For more information, visit http://www.intel.com/technology/turboboost Intel® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct sequence.  AES-NI is available on select Intel® processors.  For availability, consult your reseller or system manufacturer.  For more information, see http://software.intel.com/en-us/articles/intel-advanced-encryption-standard-instructions-aes-ni/  Intel product is manufactured on a lead-free process.  Lead is below 1000 PPM per EU RoHS directive (2002/95/EC, Annex A). No exemptions required  Halogen-free: Applies only to halogenated flame retardants and PVC in components.  Halogens are below 900ppm bromine and 900ppm chlorine.    Intel, Intel Xeon, Intel Core microarchitecture, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
  • 25. Legal Disclaimers - Performance Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.  For more information on performance tests and on the performance of Intel products, Go to: http://www.intel.com/performance/resources/benchmark_limitations.htm. Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Relative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actual benchmark result for the baseline platform into each of the specific benchmark results of each of the other platforms, and assigning them a relative performance number that correlates with the performance improvements reported. SPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjEnterprise, SPECjbb, SPECompM, SPECompL, and SPEC MPI are trademarks of the Standard Performance Evaluation Corporation. See http://www.spec.org for more information. TPC Benchmark is a trademark of the Transaction Processing Council. See http://www.tpc.org for more information. SAP and SAP NetWeaver are the registered trademarks of SAP AG in Germany and in several other countries. See http://www.sap.com/benchmark for more information. INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS”. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT.  INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO THIS INFORMATION INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, reference www.intel.com/software/products.
  • 26. Performance/Pricing Backup vs. Power/SPARC Sun SPARC Enterprise M4000 Server (2009): 4 SPARC64 VII processor, 2.66 GHz, 4 cores/processor, 64 GB memory, Solaris 10 9/10, Oracle Solaris Studio 12.2, SPECint_rate_base2006* result: 158, SPECint_rate2006 result: 179. https://shop.sun.com/store/product/ba987151-d0cc-11db-9135-080020a9ed93; Pricing for Oracle M4000 server, $80,738, 4x 2.66 GHz SPARCVII+, 32 GB memory (16 x 2GB DIMMs), 2x 146 GB 10k RPM SAS HDDs, 1 CD-RW/DVD-RW, Solaris 10 pre-installed as of 3/3/2011 on Oracle.com Oracle SPARC T3-4 (2011): 4x SPARC T3 processors 1.65 GHz, 16 cores/chip, 8 threads/core, 512 GB memory (64 x 8GB DIMMs), Oracle Solaris 10 9/10, Oracle Solaris Studio 12.2, ), SPEC int_rate_base2006 = 614, SPECint_rate2006 = 666 https://shop.sun.com/store/product/578414b2-d884-11de-9869-080020a9ed93; Oracle T3-4 pricing: $86,817.00: 4x SPARC T3 processors 1.65 GHz 16-core, 128 GB memory (32 x 4GB DIMMs), 2 x 300 GB 10k RPM SAS HDDs, Solaris 10 9/10, Oracle VM 2.0, Electronic Prognostics 1.1 pre-installed as of 3/3/2011 on Oracle.com IBM Power 750 Express, 4 Power7 processors, 4 chips, 8 cores/chip, 3.55 GHz with energy optimization up to 3.86 GHz, 256GB DDR3 memory, RedHat Enterprise Linux Server Release 6.0, IBM XL C/C++ for Linux, V11.1 updated with Nov10 PTF, SPECint_rate_base2006 result 1020, SPECint_rate2006 result 1140, http://www.spec.org/cpu2006/results/res2010q4/cpu2006-20101108-13737.html; IBM Power 750 Express Pricing: 4x 3.55 GHz Power7 processors, 128 GB memory, 2x73.4 GB SFF SAS 15k rpm HDDs. Pricing: $200,000 per call quote on 3/3/2011 for model 8233-E8B13. Intel Xeon Processor E7-4870: Based on Intel Internal measurements SPECint_rate_base2006 result 1010 based on Intel internal measurements with pre-production hardware; assumes Intel Xeon Processor E7-4870 system price of $40,000 with 4x Intel Xeon processor E7-4870, 128 GB memory, 2 HDDs (Assumes up to 15% higher price vs. current Dell.com price of Dell PowerEdge R910 with 4x Intel Xeon Processor X7560, 128GB (32x4GB DIMMs), 2x 146 GB HDDs price: $34,781 as of 3/31/11.) SPEC, SPECint2006,are trademarks of the Standard Performance Evaluation Corporation. See www.spec.org for more information. *Other names and brands may be claimed as the property of others

Notas del editor

  1. Theme: Accelerating Mission Critical TransformationGoal: Build on Xeon 7500 “Transforming Mission Critical” theme from 2010 to support MC Campaign and increase refresh/migration to E7 4800.
  2. Goal: Frame move to cloud benefits as requiring move to x86 – move MC apps now to IA and then as cloud becomes more robust & secure add most demanding apps to cloud to merge as many “islands” of resources as possibleWe’ve spoken a lot over the past few years about the evolution of data centers to take advantage of virtualization and the cloud. Currently we still see many end users with applications and data trapped on aging legacy RISC/mainframe systems which can not easily take advantage of the benefits of the cloud; which is founded on open, industry standard solutions and Xeon. We don’t expect that users will leap straight from a proprietary UNIX based solution straight to the cloud, and the cloud itself needs to mature to handle the most data demanding workloads, but one step that IT managers can take to day to be ready for the future is to move to an interoperable infrastructure based on Xeon. This not only positions their infrastructure for the future evolution to the open data center, but will give immediate benefits in cost of ownership and access to the broadest base of hardware and software vendors, without compromising reliability or performance. Key Cloud talking points:What can we/the industry achieve by making clouds more simple, efficiency, secure and open? Save 45 GW (1 billion watts) power/ by driving Intel power efficiency trend across the cloud for next 5 years Cut $25B in annual “excess” spending by 2015 making deployment of clouds simpler Avoid >$100B in lost services revenue by making clouds more secure and easier to adopt/deploy Sources: Saves 45 GW power which equals 45 coal plants avoidedPower savings calculated based on projected performance improvements from Intel roadmap while keeping power / system flat.  Moore’s Law drives ~2x perf / 18 months.  At 5 years, that equals 10X.   We assume that compared to 2010, we’re saving 9X (i.e, the 10x less the 1X for what you’ll need).  It assumes we keep power per system constant at 200W.   We assume we’ll need 16M servers in 2015 (based on market model) – that means we save 16M x 9X x 200W (average system power) x 1.6 PUE = ~45GW.    The estimated power/coal plant is 1Gw 45GW = ~ 45 coal plants needed which equates to approximately 30 million homes according to the EPA website:  http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant Cut $25B in annual “excess” by 2015 making deployment of clouds simplerProjects out $142B in annual Bain spending estimates on infrastructure and assumes we can reduce by 15% by 2015.  Extrapolating on 2013 yearly estimate of $142B, assumes 15% reduction.2013: $142B spend in infrastructure / support that doesn’t add value but is “overhead” of deployment (source: Bain) Open:  Industry could miss out on $95B of cloud services revenue due to customers on sidelines for cloud due to concerns over lock-in now thru 2015Takes IDCs services forecast of $40B and calculates over the ’10-’15 horizon and cuts growth rate by half – Intel projection.  $40B IDC projects by 2014 (grossed up to 2015) from July, ‘10 report.
  3. Show alignment of opinion on the trend away from RISC to industry standards on XeonThe driver behind this long range shift is exploding data volumes, expanding requirements to service customer’s needs, the ability to manage a continuous stream of social interactions and mobile transactions, and rising line of business expectations to turn data into knowledge and wisdom – all inside tight IT budgets. To handle these demands IT managers need to improve the efficiency & capability of infrastructure with interoperable solutions that avoid data being trapped in proprietary silos and enable easy integration of new innovative technology. Simply put, IT needs open, industry standard solutions.It’s not just Intel that sees these emerging trends, but some of the most respected observers of the IT industry have been calling out that moving off of proprietary UNIX to open data center solutions is an effective way to optimize performance while reducing costs. Call out UNIX/RISC is moving to Intel Xeon and Linux platforms.
  4. Slide goal: restate claims from 2010 which will get supported in follow-on slidesA big part of the reason for that trend in 2010 was not only the long-term technology trends we’ve discussed, but we launched a really great product with the Xeon 7500!The Xeon 7500 brought to market the capabilities to transform mission critical computing. With up to 20X the performance of single-core Xeon multi-processor systems and more than 20 new, advanced reliability features, Xeon 7500 offered the head room and availability to meet the needs of the most data demanding workloads. In addition to setting over 20 new world records, the Xeon 7500 was offered double the designs of the Xeon 7400 platform. Building off of this base we’ve seen a significant shift in the mission critical market in 2010 with growth in the depth of the ecosystem built on Xeon with support from the most trusted names in the mission critical market.The performance and reliability of the Xeon 7500 has allowed many IT shops to upgrade from legacy, proprietary systems to open standard environments, realized tremendous economic benefits and also seeing improved performance allowing IT mangers to focus more on innovation to maximize the value of IT. Historical Data:3X performance and >20 RAS features are vs prior generation 7400 based system. Each bar represents the score or estimated score of best published / estimated results on a geometric mean of industry-standard enterprise benchmarks. All internal measurements are marked as estimates until published.2005….Xeon 3.33/8M (Potomac) – 1 core, 3.33 Ghz, 8MB LLCache, 667Mhz FSB, 16DIMMs – Score 1.02006….Xeon 7100 – 2 core, 3.40 Ghz, 16MB LLCache, 800Mhz FSB, 16DIMMs – Score 2.6x 1 core2007….Xeon 7300 – 4 core, 2.93 Ghz, 8MB LLCache, 1066Mhz FSB, 32DIMMs – Score 4.3x 1 core2008… Xeon 7400 – 6 core, 2.66 Ghz, 16MB LLCache, 1066Mhz FSB, 32 DIMMs – Score 6.8x 1 core2010...Xeon 7500 – 8 cores, 2.27GHz, 24MB LLCache, 6.4GT/s QPI, 64DIMMs – Score 20x 1 core
  5. Goal: Show HW breadth of supportMission critical solutions on open, interoperable industry standard hardware give IT managers the flexibility to select the best solution for their unique needs and we are proud to announce that 60 platforms based on the Intel Xeon processor E7-8800/4800/2800 product families will be available this year and include innovative solutions which range from 2S blades and racks for memory intensive consolidation workloads up to 256S systems for the most data demanding workloads. NOTE: Press Release will include this statement: Starting today, system manufacturers from around the world are expected to announce more than 35Xeon processor E7 family-based platforms. These manufacturers include Bull*, Cisco*, Cray*, Dawning*, Dell*, Fujitsu*, Hitachi*, HP*, Huawei*, IBM*, Inspur*, Lenovo*, NEC*, Oracle*, PowerLeader*, Quanta*, SGI*, Supermicro*, and Unisys*.(Dawning, Huawei, Fujitsu, Hitachi, NEC are expected to announce in late April/early May) 
  6. Goal: Intro new product and set up features to be disucssedThe Intel Xeon processor E7-8800/4800/2800 product families build on the momentum of the Xeon 7500 processor by bring the “Nehalem” microarchitecture to the latest Intel 32nm logic technology, which uses Intel's second-generation high-k metal gate transistors to increase speed and decrease energy consumption. The combination of the leading process technology with the highest performing x86 microarchitecture gives IT managers the power they need to address the growing explosion of data as we grow to 15B internet users by 2015. With up to 10 cores and 30MB of last level cache and up to 2TB of memory in a 4S system up to 40% generation performance improvement to execute tasks faster.The Xeon E7 offers the additional performance at the same power level as the prior generation processors, and adds improved energy efficiency with Intel Intelligent Power Technology which reduces the power draw of unused portions of the chip as well as support for LV DIMMs which can reduce power by ~1W per DIMM – which really adds up given the massive memory supported by E7!
  7. Goal: Summary of key featuresThese processors include all of the reliability features of the Xeon 7500 processor, such as machine check architecture-recovery, and also supports additional memory error correction features and security features like Intel® Advanced Encryption Standard New Instructions (Intel® AES-NI) and Intel® Trusted Execution Technology (Intel® TXT) which enable faster encryption and decryption performance for more secure transactions and virtualized environments. These advanced reliability features work to maintain data integrity, accelerate encrypted transactions, and maximize the availability of mission-critical services. Offering world class TCO and with the industries broadest base of supporting system vendor available with up to 256S scalability, the Intel Xeon processor E7-8800/4800/2800 product families will accelerate the transformation in mission critical computing started by the Xeon 7500.
  8. Slide Purpose: Comparison vs latest RISC offeringssee back up slide for detailsEven compared to the latest RISC designs the Xeon E7 offers compelling performance at significantly reduced system costs. Based on the latest performance publications and on-line quotes, a system based on Xeon will outperform a SPARC based system and will on average cost half as much. The Power 7 processor has on average a slight performance lead on average, although this will vary based on the exact work load, but comes at a significant cost premium vs the top of the line Xeon E7.Notes:The 750 Express is the majority of IBM’s 4S shipments and the system we typically compete against with Xeon E7.  Sun SPARC Enterprise M4000 Server (2009): 4 SPARC64 VII processor, 2.66 GHz, 4 cores/processor, 64 GB memory, Solaris 10 9/10, Oracle Solaris Studio 12.2, SPECint_rate_base2006* result: 158, SPECint_rate2006 result: 179.https://shop.sun.com/store/product/ba987151-d0cc-11db-9135-080020a9ed93; Pricing for Oracle M4000 server, $80,738, 4x 2.66 GHz SPARCVII+, 32 GB memory (16 x 2GB DIMMs), 2x 146 GB 10k RPM SAS HDDs, 1 CD-RW/DVD-RW, Solaris 10 pre-installed as of 3/3/2011 on Oracle.comOracle SPARC T3-4 (2011): 4x SPARC T3 processors 1.65 GHz, 16 cores/chip, 8 threads/core, 512 GB memory (64 x 8GB DIMMs), Oracle Solaris 10 9/10, Oracle Solaris Studio 12.2, ), SPEC int_rate_base2006 = 614, SPECint_rate2006 = 666https://shop.sun.com/store/product/578414b2-d884-11de-9869-080020a9ed93; Oracle T3-4 pricing: $86,817.00: 4x SPARC T3 processors 1.65 GHz 16-core, 128 GB memory (32 x 4GB DIMMs), 2 x 300 GB 10k RPM SAS HDDs, Solaris 10 9/10, Oracle VM 2.0, Electronic Prognostics 1.1 pre-installed as of 3/3/2011 on Oracle.comIBM Power 750 Express, 4 Power7 processors, 4 chips, 8 cores/chip, 3.55 GHz with energy optimization up to 3.86 GHz, 256GB DDR3 memory, RedHat Enterprise Linux Server Release 6.0, IBM XL C/C++ for Linux, V11.1 updated with Nov10 PTF, SPECint_rate_base2006 result 1020, SPECint_rate2006 result 1140, http://www.spec.org/cpu2006/results/res2010q4/cpu2006-20101108-13737.html; IBM Power 750 Express Pricing: 4x 3.55 GHz Power7 processors, 128 GB memory, 2x73.4 GB SFF SAS 15k rpm HDDs. Pricing: $200,000 per call quote on 3/3/2011 for model 8233-E8B13.Intel Xeon Processor E7-4870: Based on Intel Internal measurements SPECint_rate_base2006 result 1010 based on Intel internal measurements with pre-production hardware; assumes Intel Xeon Processor E7-4870 system price of $40,000 with 4x Intel Xeon processor E7-4870, 128 GB memory, 2 HDDs (Assumes up to 15% higher price vs. current Dell.com price of Dell PowerEdge R910 with 4x Intel Xeon Processor X7560, 128GB (32x4GB DIMMs), 2x 146 GB HDDs price: $34,781 as of 3/31/11.)SPEC, SPECint2006,are trademarks of the Standard Performance Evaluation Corporation. See www.spec.org for more information.
  9. Slide goal: Show that Xeon has broad SW vendor support and customer recognitionNo matter what the mission critical task is, top developers from around the globe are basing their most demanding applications on open, industry standard solutions founded on Xeon. Customers are seeing greater value running their mission critical applications on E7 and RHEL platforms (see customer quotes on slide for details).
  10. Goal: Show Red Hat on Intel supports mission-critical todayRed Hat and Intel have been supporting world’s most demanding workload and that is not new news. As Jim Totton says it, RHEL on Intel have been the infrastructure for stock exchanges, airline reservation systems, utilities, healthcare, and government agencies. Our recent collaboration between RHEL 6 and Intel Xeon processor E7 family only makes it better. RHEL 6, utilizes rich attributes Intel Xeon processor E7-based servers provide. OEMs are shipping systems as big as 256 processor servers and RHEL 6 supports such servers with up to 4096 processors with 64TB of memory and with disk subsystem of 100 TB. RHEL 6 is optimized with NUMA so that such large compute resources are not wasted. For virtualization, SR-IOV performance optimization keeps virtual machines from compromising I/O performance. As your workload and data set handled on a large scale server grows bigger, as well as the number of virtual machines you host on such a server grows, your server becomes mission-critical and one can not afford to have the system go down. Among many RAS capabilities introduced into Intel Xeon processor E7, RHEL6 supports many features which enables the platform to effectively be positioned in place of RISC-based servers. Machine Check Architecture Recovery is a feature that protects the server from memory errors. Very effective for servers with large amount of memory as well as those requiring minimum down time. AES based encryption is now accelerated at the processor level without compromising crypto- performance and RHEL 6 fully supports the feature. Improved energy efficiency features designed into the processor is now utilized by RHEL 6, effectively assists reduction in datacenter TCO. Red Hat and Intel are mission-critical and will only get better going forward.