For training purpose

1. Centre for the Promotion of Imports from developing countries1 14 januari 2014
What you have to know about...
EUROPEANS
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2. Europeans are very connected to the internet.
Daily life is more and more organized via
internet services. Shopping, banking,
communication, media consumption, et cetera –
Europeans use internet.
The same goes for preparing holidays:
preparing and booking is done via internet.
Doing business with Europeans simply means
that you need to have an online presence.

3. http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en
Internet Users (% of the population)
In dark green countries
internet usage is high.
European countries are very
connected to the internet.

4. http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en
Internet Users (% of the population)
32%
13%
14%
Compare these percentages
of internet users...

5. http://maps.google.com/gallery/details?id=z8hzujMV2-Do.kNJsfRrXZCgU&hl=en
Internet Users (% of the population)
...to these percentages of
internet users
83%
58%
72%
85%
87%
84%
93%
94%

6. Europeans have their home computers and
laptops, but the number of people using
smartphones and tablets is increasing
dramatically. Since internet accessibility widely
available (wifi is provided in cafes, restaurants,
trains, stores, et cetera) people use their mobile
devices more and more.
Doing business with Europeans means that you
have to be accessible via mobile devices too!

7. smartphone
laptop
tablet
traditional
Snapshot: Europeans use all types of
devices. Anywhere. Anytime.

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What you have to know about...
EUROPEANS