Rene Alvarez heads the digital marketing start-up Datadu and teaches advertising at Miami International University of Art & Design. This is his presentation deck from Open Source Fashion's Conversion Conference at Venture Hive Miami on April 29, 2015. http://freestyleconference.com

1. Smart Decisions Only:
Analyzing your Data
RENE
ALVAREZ

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Where are we Going?
Data
Analytics
How to use them
The Process of
Making Data-Driven
Decisions

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Data vs Analytics
Websites Social Media
EmailMobile

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Why are Analytics Important?
A Website works
for you
Measures how
well your site is
working
It tells you what
your visitors do

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The Analytics Dashboard

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Foundation Metrics
Visits Pages per Visit
Unique Visitors Average Visit
Duration
Page Views Bounce Rate
Website
% of New Visits

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04. Target
Extra Step: Identify Valuable Segments
03. KPI’s02. Goals01. Objective
Measurement Plan

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๏Where you’re searching from
๏Language setting on browser
๏Which browser you’re using
๏Which device you’re using
Other Metrics

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๏ Operating system you’re using
๏ Keywords were used to find you
๏ Where the traffic came from
Other Metrics

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The Other Websites
YouTube
LinkedIn
Instagram
Twitter
Facebook
Pinterest

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Email
๏ Bounces
๏ Opens
๏ Clicks
๏ Unsubsribes
๏ Click to Deliver Rate
๏ Actions Completes
๏ Avg Revenue per Email

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The Takeaway
Analytics is there to
help you make sense
of what your customer
is doing.
It’s our job to figure out
why they’re doing it,
and use that info to
build better products.

13. 305.528.4326 @renealvarez
Thank You
rene@DataduDigital.com