Hero MotoCorp Ltd. is the world's largest manufacturer of two-wheelers, based in India. It maintains the position of world's largest two-wheeler company in terms of annual unit sales. Headquartered in New Delhi, it has manufacturing plants in various Indian states and a presence worldwide. Starting as a bicycle components manufacturer in 1956, it has grown to become a large business group with over 30,000 employees across various automotive and engineering companies. In the two-wheeler market, it holds a dominant market share in India and continues investing to develop new products and engine technologies through strategic partnerships.

1. HERO MOTO CROP
Company Profile
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of
two – wheelers, based in India. In 2001, the Company achieved the coveted position of being the
largest two-wheeler manufacturing Company in India and also, the ‘World No.1’ two-wheeler
Company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to
maintain this position till date.
Registered and corporate office - 34, Community Centre, BasantLok , VasantVihar , New Delhi
Zonal and regional office
north South zone East zone West zone
Zonal office New Delhi Bangalore Kolkata pune
Regional office Chandigarh , Chennai , cochin , Bhubaneswar, Baroda , Bhopal ,
dehradun , jaipur , Coimbatore , hubli Ranchi ,Patna Mumbai , Nagpur ,
lucknow , varanasi , Hyderabad , Raipur , Rajkot
vijayawada
Manufacturing plant
Hero Honda bikes are manufactured across three globally benchmarked manufacturing facilities. Two of
these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India.
The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttarakhand
Total no of employee- 6106
Vision & Mission
Vision
The story began with a simple vision – the vision of a mobile and an empowered India, powered
by its bikes. Hero MotoCorp Ltd., company’s new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on expanding company’s footprint
in the global arena.
Mission
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customers’ needs and
aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts
its customers into its brand advocates. The Company will provide an engaging environment for
its people to perform to their true potential. It will continue its focus on value creation and
enduring relationships with its partners
Hero Group aspires to deliver the best and the most cost-effective products & solutions
empowered by superior technologies. The Group is committed to ensure value for money by
developing high-quality, environment-friendly and efficient solutions that fulfill the diverse
needs of customers.

2. “At Hero Motors, we are committed to give our best and achieve the highest standards in
Performance, Quality, Systems, Care and Relationships. And then we want to beat these high
standards and go further…because anything that can be done, can be done better.”
-PankajMunjal- Managing Director, Hero Motors Ltd.
Group Philosophy
Hero Group’s philosophy is laid on foundations of responsibility, transparency, accountability,
professionalism and code of ethics, which are the indispensable principles of corporate
governance. The philosophy is to strive to be a Group that society wants to exist by. The Group
focuses on building mutually beneficial relationships with customers, suppliers, partners and
employees. Customers are at the center of everything the Group plans. Hence, the Group strives
to offer cost-effective solutions to customers without compromising on highest degree of
professionalism, quality, accountability and relevance.
Suppliers who work with Hero Group are greatly benefited from its professionalism. The group
believes in maintaining long-term partnerships based on trust and values.
Hero Group’s joint ventures are running smoothly and reporting unprecedented success and
profitability. The Group ensures transparency and collaborative approach to grow mutually and
promises to maintain a productive and progressive work environment.
In short, Hero Group believes that only an ethical business can contribute towards the
development of society. And the company leaves no stone unturned to uphold ethical values.
Evolution
With a modest start in 1956 as a small manufacturer of cycle parts, Hero Group steadily evolved
into an integrated manufacturing engineering solutions provider, with a family of more than
30,000 employees, as many as 7,500 outlets and a total number of 23 companies around the
globe. Progressing by leaps and bounds, the company went on adding more and more feathers to
its cap. Soon after starting as a manufacturer of cycle parts, the company started producing
complete cycles. Currently, Hero Cycles is the world’ leading cycle producer, with more than
100 million bicycles running on Indian roads alone. In 1978, the company forayed into the
moped market. Hero Motors was set up in 1988, when the company joined hands with Steyr
Daimler Puch of Austria. In the subsequent years, Hero started a joint venture with acclaimed
automaker Honda to produce Hero Honda motorcycles.
The saga of success, whose foundation was laid by Late Mr. DayanandMunjal, Mr.
SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjal, is being continued with the
same zeal & passion by the second and third generations of the family that is internationally
acclaimed for its business acumen and entrepreneurial spirit.
International financial body - World Bank has applauded Hero Cycles, describing the company
as a role model in vendor development. The huge Hero Group now boasts of a number of

3. companies that rule the roost in their respective fields. It proudly stands among the top 10
Business Houses in India. The strength and massiveness of the Group can be determined from
the fact that it has annual revenue of around US$5.2 billion.
The Hero Group has been evolving with the passage of time. The best quality and competitive
prices of the products have empowered the group to have an edge over its competitors and win
the trust of the customs. With local stocking and logistical hubs in all the main markets, the
Group is in a position to cater to the needs of the customers from around the world. Customized
service part as well as customized documentation has enabled it to efficiently meet the diverse
needs of the customers.
Effective use of skilled labor and cutting-edge technologies has resulted in the unprecedented
growth of the Group. Keeping abreast of the trends in the automotive industry and the changing
needs of the customers, Hero Group is continuously launching innovative products in the market.
The Group is advancing, building long-term relationship with the clients and expanding its
business empire.
Time line
1956- Set as a bicycle company- Hero Cycles LTD
1978- Moped manufacturing company- majestic auto ltd was formed.
1984- JV with Honda of Japan
1985-Munjal Showa Ltd established to manufacture shock absorbers
1988- Hero puch mini motorcycle was established by hero motors ltd.
1993- Became largest exporter of 2-wheeler
2003- Entered into agreement with Rotax for Engine and parts development & plant
upgradation
2006- Ferrous casting plant at manesar
2007- Formation of JV Munjal- Kiriu Industries Pvt Ltd. For manufacture of automotive
brake discs, brake drums and knuckles
2010- Formation of JV with ZF Lemforder of Germany for Chassis system
Constitution of Board of Director
Mr. BrijmohanLallMunjal
Chairman
Mr. PawanMunjal

4. Managing Director & CEO
Mr. Suman Kant Munjal
Non-Executive Director
Gen. (Retd.) V. P. Malik
Non-Executive and Independent Director
Mr. M. Damodaran
Non-Executive and Independent Director
Mr. Analjit Singh
Non-Executive and Independent Director
Mr. Ravi Nath
Non-Executive and Independent Director
Mr. Paul Edgerley
Non-Executive and independent Director
Mr.ToshiyunkiInuma
Non-Executive Director
Product of the company
NEW Product Launches 2011-12
Launched Impulse — the first Hero branded bikes — an entirely new segment in the Indian two-wheeler
market, the ‘off-road on-road’ segment. Moreover the Company launched a new 110cc scooter Maestro,
further strengthening its steadily growing presence in the gearless scooter segment. The Company also
launched Ignitor — a thrilling new 125cc bike.
100cc Bike category
PLEASURE, CD DOWN, CD DELUXE, SPLENDOR PLUS, SPLENDORPRO, PASSIONPRO,
SPLENDORNXG, MAESTRO
125cc Bike category
GLAMOUR, SUPER SPLENDOR, IGNITOR, GLAMOUR FI
135cc Bike category
ACHIEVER

5. 150cc Bike category
HUNK, CBZ –X TREME, IMPULSE
225cc Bike category
KARIZMA, KARIZMA ZMR
Market Share of the company (Last 3 years)
2009-10 2010-11 2011-12
Two wheeler industry 48% 44.5% 45%
Motorcycle segment 59% 54.6% 56%
Scooter segment nil 15.5% 17%
PERFORMANCE Scorecard
In its first full year of operation under its new avatar, Hero MotoCorp’s two-wheeler sales grew
15% to 6.23 million, from 5.4 million sold a year earlier. Rising sales translated into a higher
market share for the Company, which rose from 55% to 56%. In the domestic scooter market,
Hero MotoCorp sold over 0.41 million units of its popular brand Pleasure — a 22% year-on-year
growth, with a market share of 16%.
SALES
The Company clocked total sales of 6.23 million units during the year 2011-12, recording a growth of
15.4%. In the previous year, the Company registered total sales of 5.4 million units. In value terms, total
sales (net of excise duty) rose 21.4% to ` 23,368 crores, when compared with total sales worth ` 19,245
crores recorded in the previous fiscal year.
PROFITABILITY
The Company’s Earnings before Interest Depreciation and Taxes (EBITDA) margins increased to
15.35%, up from 13.47% a year earlier, due to discontinuation of royalty payments on some models.
Operating Profit (PBT before Other Income) increased from 2,210crores to ` 2,521 crores. Despite
healthy growth in sales, Operating Margin decelerated from 11.39% to 10.69% on account of higher input
costs for raw materials and components.
FDI/FII (Nature Of Investment)
Holder's Name % Share Holding
Promoters 52.21
ForeignInstitutions 33.21
GeneralPublic 6.94
FinancialInstitutions 4.52
OtherCompanies 1.46
NBanksMutualFunds 1.42
Others 0.13

6. ForeignNRI 0.11
Future investment
Joint Venture & strategic alliance
Hero moto crop have tied up with US-based Erik Buell Racing (EBR) and Austria based AVL for
quicklyscaling- up and supplementing the own in-house R&D capabilities andengine technologies.
Source
1. Annual report 2011-12
2. Annual report 2010-11
3. Annual report 2009 -10
4. CMIE database
5 Company official website