These slides were used for a PayPal monetization workshop at Login 2013 in Vilnius.

1. Tim Messerschmidt
Developer Evangelist
@SeraAndroid

2. Developer
Evangelist
Mentor
Author

3. Developer

4. Painless Payments for Droids
Tim Messerschmidt Tim Messerschmidt
Developer Evangelist
@SeraAndroid

6. Innovation =
Solving A Problem

14. Painless Payments for Droids
Tim Messerschmidt Tim Messerschmidt
Developer Evangelist
@SeraAndroid

16. Monetization Models
• Subscriptions
• Freemium
• Affiliate NetworkS / Advertisement
• Revenues Sharing
• Ecommerce (Digital & Physical)
• Transaction-based fees
• Paid Apps

17. Subscriptions

18. Subscriptions
• Best strategy around if your business model supports it
• No reliance on the customer having to remember to pay
Examples:
• Charge fixed amounts based on a predefined schedule
• Charge different amounts over time

19. Billing
Agreements

20. Reference
Transaction

21. Billing Agreements
• Unlimited number of transactions & Amount
– Like a Direct Debit agreement
• Much higher risk
– Higher access barriers for developers / merchants
• Allows for one-click experience
– Each transaction triggers the API

23. PRE-APPROVALS

24. Pre-Approvals
• Similar to subscription but more flexible
• Permission to charge the customer up to a certain
amount or maximum number of transactions
• Good for risk since buyer sets his own limit
Examples:
• Nice for pay per usage instead of fixed rates

25. FREEMIUM

27. Cart Systems

29. Crowdfunding

31. Adaptive
Payments

32. Different
Setups

33. Simple Payments
Sender Receiver
10 $

34. Parallel Payments
Receiver
10 $
20 $
Sender Receiver
5$
Receiver

35. Chained Payments
2nd
Receiver
20 $
1st 2nd
Sender
100 $ Receiver 20 $ Receiver
20 $
2nd
Receiver

36. Chained Payments
2nd
Receiver
20 $
1st 2nd
Sender
100 $ Receiver 20 $ Receiver
20 $
2nd
Receiver

37. Mobile

38. Mobile
Express Checkout
• Uses an existing backend implementation
• Optimized for phones & tablets
• Can be loaded in apps via a WebView
Android: Mobile Payments Library
• Both for digital & physical Goods

39. iOS SDK

40. The new Stuff

41. Log In with PayPal
• eCommerce Identity
• Provides a valid address
Now:
• A trusted provider
• Uses open standards:
– OpenID Connect
– Oauth 2.0
• New features coming soon

42. developer.paypal.com
Available in the US – EUROPE SOON
Testing works already via new Sandbox

43. REST API Sample
Live CODE

44. Even more Code
GitHub.com/
PayPal

45. Announcing ...
June 8th & 9th
Berlin

46. Questions?

47. THANKS!
Tmesserschmidt@PayPal.com
@SeraAndroid / @PayPalEuroDev
SlideShare.com/PayPal