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[object Object],[object Object],[object Object],[object Object],10 Ways Sales & Marketing Can Close a Deal Together
“ What are you gonna to do about revenue?”
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Way of Buying/Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Way of Buying/Selling? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer is in Control
Looking for a Z?
Kicking the Tires
Getting serious
Getting Real Serious
The Digital Hand Raise
New Roles for Sales & Marketing
Enhancing Lead Gen is #1 CSO Insights Study
Sales Rates Marketing on Lead Generation ..and the score is not good! 63% “Needs Improvement ” CSO Insights Study
New Role in Marketing ,[object Object],[object Object],[object Object],[object Object]
New Role in Selling
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of a Revenue Marketing Practice
Key Definitions ,[object Object],[object Object],[object Object]
1.  Baking the buy cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.  Know the sales/marketing process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.  Common lead definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.  Service Level Agreement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5.  Lead hand off process to sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.  Sales focused campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7.  What gets measured, get’s done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.  What get’s comped, get’s done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9.  Nurture, nurture, nurture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10.  Closed loop reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions…
About the Speaker  Debbie Qaqish  – Chief Revenue Officer and Principal at The Pedowitz Group, is a recognized thought leader in the Demand Generation industry with over 7 years experience in using marketing automation and 30 years experience in sales and marketing. Debbie has helped hundred of companies meet their demand generation goals.  [email_address] 770-331-4443 Revenue Marketer Educational Series Revenue Marketer Radio
[object Object],[object Object],[object Object],[object Object],10 Ways Sales & Marketing Can Close a Deal Together

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10 Ways Sales & Marketing Can Close a Deal Together

Notas del editor

  1. Go around the room and find out how long people have had Marketo: Less than 6 mos 6
  2. Who should be on this webinar. If you are trying to answer this question, you need to be building a Revenue Marketing Practice.
  3. Three key areas – Technology is a given. You CAN”T do this without Marketo We will be focusing on Process – which you have already heard a lot about and PEOPLE – which I bet you haven’t
  4. Leverages Online behavior Invite, read, respond (automatically, real-time) Manage the funnel Deploys a Marketing Automation System (with CRM) SAS models Drives efficiency and reportable revenue Builds A Demand Generation Practice The revenue focused set of activities for both sales and marketing that: gets high quality leads into the top of the sales funnel AND then helps pull opportunities through the sales funnel quicker. Contributes Trackable Top Line Revenue Growth
  5. Go around the room and find out how long people have had Marketo: Less than 6 mos 6