An overview of the UK Gaming audience of influential tweeters on PiQ. Track the most important people and the trending content within one of the internets busiest and most passionate communities.

1. PiQ Audience Report: UK Gaming
Community of 30K Tweeters
Data from: 3rd Oct – 3rd Nov 2014

2. About PiQ
PiQ is a simple way to action customer audiences in real-time
Social Media
Listening
Poor people insight
CRM
Customer
interactions only
PiQ is built on
four foundations:
1. Target audiences not keywords
to track customers 24x7
2. Realtime trend detection with audiences
without prior knowledge required
3. Identify influencers within
relevant audiences
4. Deep content analytics
at users fingertips
Market
Research
Slow, not
addressable
www..com

3. UK Gaming Overview
Users tweeting about Gaming are much more likely to be male, but roughly 1 in 5
are female. They are very regular tweeters.
Gender
Male
81%
Female
19%
This
audience
of
30K
sends
around
40K
Tweets
per
day
on
average

4. UK Gaming Audience Top Hashtags (3rd Oct – 3rd Nov 2014)
Hashtag Cloud
WHAT this is
Shows the top hashtags used by
audience
Size of word shows volume
Saturation of word shows relevance
HOW to use it
Identify key topics which audience
discusses
Plan content around this
MORE
The dashboard edition of PiQ
updates this data daily and
provides per-hashtag analytics for
precision targeting
The battle between Xbox and Playstation for Gamers’ hearts is clear
in the hashtag cloud. This audience also talks regularly about TV and
sport, and some politics. And, of course, #gamergate has been a hot
topic.

5. UK Gaming – Top Influencers!
WHAT this is
Shows the top Human influencers
within the community
They are ordered by their degree of
influence over other people in the
audience (CPI)
HOW to use it
You can use this to identify the key
influencers in the Gaming
community
MORE
Well known gaming YouTubers
make the cross-over to Twitter to
take the top 4 spots here.
Xbox Social Marketing Manager
Graeme Boyd also has
considerable influence within this
audience despite haivng far fewer
followers than others.
CPI
PI
Fllwrs
Bio
Tom Cassell
@ProSyndicate
96
90
1.48M
British Let’s Player and vlogger. First
person to reach 1m followers to his
Twitch channel.
Matt Craig
@MattHDGamer
93
83
322K
FIFA YouTuber
Ali-A
@OMGitsAliA
93
85
770K
YouTuber – The Call of Duty guy //
Minecraft Server
Martyn Littlewood!
@InTheLittleWood!
90! 84! 258K! Student Radio Award winner, Media
graduate & Gameplay Commentator
in YOGSCAST
Graeme Boyd!
@AceyBongos!
90! 76! 38K! Social Marketing Manager, Xbox
EMEA. Proud Ambassador for
@SpecialEffect. All views mine and
info provided with no warranty or
guarantee.

6. UK Gaming – Top Outside Influencers!
WHAT this is
Shows the top influencers who are
not part of the community
These influencers influence the UK
Gaming Audience although they’re
not directly related to gaming
HOW to use it
You can use this to better
understand what your audience are
interested in
More
This audience’s tastes and hobbies
can be clearly seen in this list of
influencers
Swedish gaming vlogger Pewdiepie
comes above actor/comedian
Simon Pegg and footballer Rio
Ferdinand – both of whom are fond
of gaming themselves
CPI
PI
Fllwrs
Bio
Gary Lineker!
@GaryLineker!
96! 93! 3.3M! Match of the Day Host and former
England Footballer
Ricky Gervais!
@RickyGervais!
95! 95! 6.5M! Multi Emmy, Bafta, & Golden
Globe-winning Writer, Director,
Actor, Producer, Author and Stand
up Comedian. Oh, and One Trick
Pony :)
Felix Kjellberg
@pewdiepie
94
93
4.4M
YouTube Gamer/Commentator
Simon Pegg!
@SimonPegg!
93! 94! 5M! Actor/writer - Spaced, Shaun of the
Dead, Hot Fuzz, Paul, World's End.
Also, secret agent, starship engineer
and diesel weasel. GSOH. Must love
dogs.
Rio Ferdinand
@RioFerdy5
92
94
6M
QPR and former England Footballer

7. UK Gaming – Top Female Influencers!
WHAT this is
Shows the most influential female
tweeters within the community
They are ordered by their degree of
influence over other accounts in the
audience (CPI)
MORE
Despite the fact that the majority of
top influencers in this audience are
male, there is a large community of
female gamers influencing the
discussions taking place here
CPI
PI
Fllwrs
Bio
Kaeyi Dream
@KaeyiDream
87
71
49K
YouTuber, Gamer, Spoonie, Mother
of Cats, Pegasister & One Half Of
@itldream !
Hollie Bennett
@HollieB
86
62
10K
Part of PlayStation Access and
Digital and Community Manager for
PlayStation UK. Ex-BandaiNamco
and ex-Destructoid.
Lucy James
@LucyJamesGames
86
62
12K
Doer of video things @gamespot. I
can't believe it either. All views my
own.
Julia Hardy
@ItsJuliaHardy
84
66
15K
Video Games & Tech Presenter-
@SkyNews Sunrise
@SBGamesGadgets @BAFTA
@BBCR1 @Gfinity
Leigh Alexander
@LeighAlexander
84
81
70K
gaming & social media culture
journo: gamasutra, edge et al.
recently: slate, cjr, guardian, new
statesman, atlantic. author of
BREATHING MACHINE. agenda-pusher

8. UK Gaming – Top Non-Human Influencers!
WHAT this is
Shows the most popular brands and
organisations within the community
They are ordered by their degree of
influence over other accounts in the
audience (CPI)
HOW to use it
FIFA and Titanfall are the
outstanding games with their own
accounts, both have hugely popular
multiplayer modes
GAME is the top games retailer
IGN is the top review site
And Scuf Gaming, creator of expert
gaming controllers, takes the 5th
spot
CPI
PI
Fllwrs
Bio
EA Sports FIFA
@EASportsFIFA
97
92
2.2M
Rated (E) for Everyone. Official EA
SPORTS account for the FIFA
franchise.
Game.co.uk
@GAMEdigital
96
81
168K
You've found the official Twitter of
GAME head office!
IGN
@IGN
96
92
2M
IGN is the place for video game
news, game reviews and previews,
guides, videos, walkthroughs,
cheats, movie trailers, E3, and
everything else you love.
Titanfall
@Titanfallgame
93
85
283K
Official Titanfall Twitter. Now
Available on Xbox One, PC, and
Xbox 360!
Scuf Gaming
@ScufGaming
92
83
465K
SCUF controllers - used by over
85% of Pro's! Play CLAW without
injuring your hands. We invented
Paddles & Hair Trigger mechanism.
Comp approved MLG,EGL etc.

9. Want more?!
Competitors
• Identify their influencers
• Identify the content which drive their
audience
• Build strategies to beat them
Real-time
• Track and respond to audience trends
in real-time
• See daily snapshots of audience
affinity and content behaviour
• Benchmark against your competitors
Contact PeerIndex today
Sales@PeerIndex.com
Follow us on Twitter:
@PeerIndex
Read our Blog:
blog.peerindex.com

10. www..com