When you use a search engine like Google to find something online, have you ever wondered how certain results show up on the first page? If you type in the name of your organization, chances are it will be on the first page of results. But, does your website turn up if you type in a general set of keywords that are related to your business? In this session on search engine optimization basics, we'll discuss the importance of keywords that define your business and how they should be used on your website. We will also define on-page and off-page optimization and discuss why these two practices are important for your business. Finally, we will touch on black hat SEO practices that should be avoided. Participants will leave with a checklist of items and tactics that will help them to increase their website's page rank on search engines, as well as an idea of how to use your organization's keywords to create social media, blog, and website content.

1. SEO & Website Content 101
PeopleFund Innovation Week 2014

2. What is SEO?

3. Search Engine Optimization
A process that helps websites
receive high page rankings within
multiple search engine result pages

5. What do your
keywords
say about you?

7. Keywords are crucial!

8. Keywords set you apart from the competition.

9. Build your list
Brainstorming
Web Analytics
Research your list
Search Engines
Keyword Tool

10. On-Page Optimization

11. Keyword Placement Checklist
• Title tags
• Meta descriptions
• Keyword tags
• Alt tags
• Heading tags
• Body copy
• Bold or italicize
• Hyperlinks

12. Search Result
Search Term

13. Off-Page Optimization

14. Maximize Your Online Reach
• Content marketing
– Blog posts, news, press releases
• Social Media
– Twitter, Facebook, LinkedIn
• Other ways
– Link exchanges, directory submissions, guest
blogging, social bookmarking, RSS feeds, forum
marketing

15. What is
Black Hat
SEO?

16. Things to Avoid
• Overstuffing tags with keywords
• Overstuffing content with keywords
• Duplicating content & Web pages
• Creating link farms
• Creating link-building schemes

18. #Socialnomics 2014

19. Resources
• SEO Made Simple
by Michael H. Fleischner
• Google Adwords
Keyword Planner Tool
• www.tagxedo.com
• #Socialnomics 2014
by Erik Qualman
The End!