Amplify Your Content Marketing with Video

•

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How do brands like Puma, Red Bull, Oracle, and Marks and Spencer lead in content marketing? How do they leverage video and rich media to amplify their brand and cut through the noise in the market? This webinar will analyze the challenges of reaching the "always-on" consumer, discuss how video fits into a content marketing strategy, and showcase highlights from Puma's historic campaign at the London Olympics in 2012. We'll also examine winning strategies from B2C and B2B that effectively deploy video across all platforms to engage larger audiences and convert more customers. Join Shiri Friedman of Brightcove to learn how to amplify your content marketing strategy with video.

Tecnología Empresariales

Brightcove
Amplify Your Content Marketing w/ Video
Shiri Friedman
Director Tech Partners, Brightcove

December 3, 2013

Content Marketing Is
Fundamentally Changing
How We Approach Marketing

Today
1.5m Subscribers
14 Languages
#1 Publication

WHAT CONTENT TYPES GREW THE MOST?
RESEARCH REPORTS 44%

2012

25%

2011

52%
MOBILE CONTENT 33%

15%
VIRTUAL CONFERENCES 28%

10%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs

VIDEO 70%

BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO

Video Works
Video Always
Video Everywhere

5
7
40

Marketing Topics that may scare you

ROI Stats that may excite you
Customers that may inspire you

The Rise of Content Marketing
Changes the Media Mix

Your CONTENT
is your first sales call

second,
third…

Pages with video attracted
more visitors and…

increase in organic traffic
from search engines. (MarketingSherpa)

As of today, the average
user spends 2 hours and 38
minutes per day on their mobile
devices.
Source — Flurry 2013

Online Video
Consumption

30% Overall Growth YoY

Source — Adobe Digital Video Benchmark Report 2013

300+% Mobile Growth YoY

of marketers plan to add video to their
sites making it a higher priority than
Facebook, Twitter, and blog integration.
(Social Media Examiner, April 2012)

CUSTOMER EXAMPLE: LIZ EARLE TV

Link to Liz Earle TV

60

When marketers used the word “video” in an
email subject line, open rates rose 7% to

13%

(Experian 2012 Digital Marketer:
Benchmark and Trend Report)

Visitors who view product videos are

85% more likely

to buy than visitors who do not. (Internet Retailer)

• Convergence
• Content
• Connected
• Channels
• Communities
• Conversion

srotter@brightcove.com
Shiri Friedman
sfriedman@brightcove.com

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Amplify Your Content Marketing with Video

1. Brightcove Amplify Your Content Marketing w/ Video Shiri Friedman Director Tech Partners, Brightcove December 3, 2013

2. …let’s watch some video

4. Content Marketing Is Fundamentally Changing How We Approach Marketing

5. …wait a minute… is this really new?

6. 1931

7. Today 1.5m Subscribers 14 Languages #1 Publication

8. WHAT ARE YOUR GOALS FOR CONTENT MARKETING? BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%

9. WHAT CONTENT TYPES GREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs VIDEO 70%

10. BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO Video Works Video Always Video Everywhere

11. 6300 Customers 60 Countries

12. 5 7 40 Marketing Topics that may scare you ROI Stats that may excite you Customers that may inspire you

13. CONTENT & CONVERGENCE

14.

15. The Rise of Content Marketing Changes the Media Mix

16. Customer Journey

17. Your CONTENT is your first sales call second, third…

18. Brands are publishers

19.

20.

21.

22.

23.

24.

25.

26. TV

27.

28. Build Your Own TV Station

29. x5

30. Pages with video attracted more visitors and…

31. increase in organic traffic from search engines. (MarketingSherpa)

32. CONTENT CONNECTS

33.

34.

35. CONNECTING DIGITAL AND PHYSICAL

36.

37.

38.

39.

40.

41. CONTENT & CHANNELS

42.

43. 2012 …..THE PC STARTED TO DIE

44. As of today, the average user spends 2 hours and 38 minutes per day on their mobile devices. Source — Flurry 2013

45. Online Video Consumption 30% Overall Growth YoY Source — Adobe Digital Video Benchmark Report 2013 300+% Mobile Growth YoY

46. MOBILE AUDIENCES DEFINED BY TWO WORDS…

47. SMART PLAYERS

48. CONTENT & COMMUNITIES

49.

50.

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52.

53. of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)

54. CONTENT CONVERTS

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60. CUSTOMER EXAMPLE: LIZ EARLE TV Link to Liz Earle TV 60

61.

62. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)

63. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)

64. • Convergence • Content • Connected • Channels • Communities • Conversion

65. srotter@brightcove.com Shiri Friedman sfriedman@brightcove.com

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