The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts. Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions: CMS selection can wait - Visual design is the most important piece of any project - Mobile comes in the next phase - The project is done after you launch - and more! Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.

1. Fact
or
Fic)on?
Debunking
the
Top
10
Web
Project
Myths
March
20,
2014
Presented
by:
Sara
Murray
Marke&ng
Manager

2. Boston Interactive Marketing Strategy

3. § Simmons
College
§ Genzyme
§ John
Hancock
§ MA
College
of
Pharmacy
§ Forrester
Research
§ JFK
Library
§ ASPCA
§ Boston
Children’s
Hospital
§ IDG
§ Foley
Hoag
§ Partners
Healthcare
§ FAO
Schwarz
§ Harvard
University
About Boston Interactive

5. All We Need Is A Website Myth #1

6. Digital Ecosystem

7. Digital Ecosystem

8. Digital Ecosystem

9. Digital Ecosystem

10. Digital Ecosystem

11. Digital Ecosystem

12. Digital Ecosystem
MailChimp
Campaign Monitor
Constant Contact
Twitter
Facebook
Instagram
SEO
Paid Search
Responsive Web Design
Mobile Application
Mobile Website
RSS Feeds
Blog Integration

13. It Only Involves The Marketing Team Myth #2

14. Team Makeup

15. Team Makeup
ExecuSve
Sponsors
MarkeSng
&
CommunicaSons
Content
Project
Manager
&
Leads
IT
&
Technology
Directors
Project
Manager

16. Team Makeup

17. Mobile Is A Separate Issue Myth #3

18. Mobile is Now

19. Mobile is Now
§ GeolocaSon
§ Loyalty
Programs
§ SMS
MarkeSng
§ eCommerce

20. Mobile is Now
§ Responsive
Web
Design
§ Fulfill
Unique
MarkeSng
Need
§ Ensure
Cohesive
Strategy

21. CMS Selection Can Wait Myth #4

22. CMS Evaluation
§ Establish
Audiences
§ Understand
Business
Goals
§ Develop
Strategy
§ Determine
FuncSonal
Needs
§ IdenSfy
SupporSng
Technologies
§ Evaluate
Products
&
Make
SelecSon
§ OpSmize

23. CMS Evaluation
Product Feature
Mobile
Templates,
LifeFirst
migra)on
technology,
mobile
preview
§ Increase
volume
of
content
to
improve
SEO
§ Minimize
cost
of
supporSng
the
website
§ Provide
a
great
mobile
experience
for
prospecSve
and
current
students
Business
Goals
Out-­‐of-­‐the-­‐box
product
with
pre-­‐packages
widgets
and
widget
builder
requiring
simple
JS/HTML/CSS
skills
Easy
to
use,
WYSIWYG
authoring
experience
and
integrated
workflow

24. Latest Is Always Greatest Myth #5

25. Technology with Purpose
§ Social
Media
§ Parallax
Design
§ MarkeSng
AutomaSon

26. Technology with Purpose
§ Not
Technology
for
Technology’s
Sake
§ Audience
+
ObjecSves
=
Strategy
§ Resources
§ Cost
Savings
§ Stronger
Campaigns

27. White Space Is Wasted Space Myth #6

28. Power of White Space

29. Power of White Space

30. Power of White Space
§ Improved
Legibility
§ Higher
Comprehension
§ Increases
A]enSon
§ Creates
Unique
Tone

31. Users Are Coming For The Design Myth #7

32. Content vs. Design
§ “Good
design
a]racts
people
to
your
website.
Good
content
keeps
them
there.”
§ Cohesive
Experience
§ Consistent
Brand
Message
§ Improved
SEO
Results

33. Content vs. Design
§ Designing
Without
Content
Doesn’t
Work
§ Designing
Around
Finished
Content
Doesn’t
Work
§ Plan
Early
§ Collaborate
Throughout

34. It’s Okay To Use The Content We Have Myth #8

35. Simplification
§ Sitemap
CreaSon
§ IdenSfy
Gaps
For
Content
CreaSon
§ Remove
Unnecessary
InformaSon
§ Pull
System
For
Consistent
Content

36. Simplification
Reduce

37. Simplification
Reduce Organize

38. Reduce Organize Priori)ze
Simplification

39. If We Build It, They Will Come Myth #9

40. Search Marketing
§ Part
of
Your
Digital
Ecosystem
§ Launch
PR
§ Agency
Best
PracSces
§ Paid
Search

41. 41
Our Work Is Done at Launch Myth #10

42. Measure, Analyze, Optimize

43. Measure, Analyze, Optimize
§ Number
of
Visits
§ Lengths
of
Visits
§ Bounce
Rate
§ Missed
Pages
§ Conversions

45. Questions?