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Andrew Goodwin’s music video theory.
1.
Andrew Goodwin’s Music Video
Theory
2.
Or contradict the
lyrics and music. Amplify Visuals can illustrate
3.
Genres tend to have
their own musical style and iconography explicit in their music videos.
4.
There must be
Close-Ups included in the video.
5.
The artist integrates
their own unique star iconography & develops an image that makes them identifiable.
6.
The theme of
voyeurism is common in music videos
7.
Intertextual references are
popular too.
8.
The female performer
is frequently objectified.
9.
Often through combinations
of camera work and fragmented body shots effectively sexualising the star.
10.
The end.
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