1. Manners for the
Modern Brand.
Beta 0.001
deepspace
23 Sep 2008
Dion Hughes
Persuasion
Arts & Sciences
flickr image by akaporn
2. “Are most
of the people
I know
glad that
I am here?”
Munro Leaf, 1946
First of all, why?
3. Advertisers once got away with being obnoxious.
Click to be taken to an example from my youth.
4. “We appear uninvited into
a strangers home.
At least we can be nice.”
British Ad Guru (?)
Any attempt at considerate behavior has been personal,
rather than driven by business reality. flickr image by hugi
5. “360˚ Branding”
1992 - ?
Brand Manners will become imperative when you see what’s
happening to the brand communications model. flickr image by fernando
6. The brand (and its 360˚ interpretation) used to be the interface.
But our access to information means it’s more often a facade.
7. Brands live in small towns now.
There’s no hiding. And people will talk.
flickr image by cmaccubbin
8. “Only liars need to be consistent.”
John Grant
“Brand Innovation Manifesto” argues for embracing complexity.
flickr image by alan_light
9. (360˚ x n) + Time + Interaction
=
Our Glorious Mess
The new brand is as messy as a real life human being.
flickr image by G N R
10. A brand has to be the life of the
party. It has to work the room.
That takes manners, humanity,
deportment and wit.
flickr image by eyespive
11. And now for some manners.
Examples, additions,
deletions, all welcome.
12. Be honest.
Admit your inevitable imperfections. Set expectations. Be real.
flickr image by toei
13. Bring gifts.
Be of value. Either in what you do for people, or the
entertainment you provide. flickr image by jillclardy
14. Don’t gossip.
You have my data. Don’t sell it, share it, or lose it.
flickr image by ricoslounge
15. Don’t brag.
The only person it does anything for is you. And these days,
there are sooo many ways to fact check. flickr image by ndrwfgg
16. Do good.
In social circles, those who are active in charitable works
seem to have more friends. flickr image by missgongandtheflickers