1. ‘ Text in the City’ Katie Malbon MD, MBChB Mount Sinai Adolescent Health Center, NY Mobile Health 2011, Stanford, CA

2. KNOWING your audience What really works in changing behavior is……

3. We KNOW about adolescent development

4. We KNOW they are texting A typical American teen sends 1500 text messages per month 88% of teens with cell phones use it for texting 70% of 17yo text daily Pew Internet and American Life Project 2009

5. Chat Healthbyte Birth Control Reminders ‘ Text in the City ’

6. Questions

7. BC Reminders

8. The Healthbyte

9. 6 month data January - June 2010 Daily Birth Control reminders 35 Weekly Birth Control reminders 14 Healthbytes 72 Number of questions sent in to ‘Chat’ 493 Unique users 291

10. Subject of chat questions

11. Birth Control

12. Does it work? Identifies gaps in patient education Most users send more than one question 70% find it extremely useful & easy to use Up to 150 questions/mo

14. www.textinthecity.posterous.com www.twitter.com/TextintheCityNY Thank you