Quality is now something most people can take for granted. The products they buy and services they enjoy perform to high levels of reliability and quality year on year. But it wasn’t always that way! We arrived here through the incremental improvement of our technology and processes over many decades. At better than 6 sigma hardware components now provide us with quality vehicles, phones, computers, food, clothing, services and lives. But we cannot relax! Quality is not a destination, it is the lifeblood of what we do and achieve, and we are approaching a new and very different era sometimes defined as the ‘Second Industrial Revolution’. This involves the printing and programing of materials as opposed to the smelting, molding, machining and laborious assembly of components into ‘products’. And as this far more evolutionary and eco friendly time now approaches, it also offers the only visible route to global sustainability through the minimization of energy and material use, whilst achieving a near 100% recycling. Mother nature optimizes nothing, she looks to the survival of ‘The Fortunate’ and achieves this by targeting ‘Good Enough‘ solutions and levels of performance. This model fits well with our anticipated future of rapid change, shortened usage lifetimes, and knowledge creation rates that will make it impossible for any of us to keep up to date with developments. Today Medical Doctors see a knowledge half life of 5 years, Physicists enjoy 13 years, but technologists get only 1 year if they are lucky! This is already manifest in the traffic and activity on The Internet and in The Cloud, with Social Networking/Working, BYOD, and the migration of innovation to the edge of networks. The emergence of AI information systems and distributed manufacturing is also running in parallel. So, our challenge is now to anticipate, adapt, and change in advance of the technology driven changes to come. For sure, quality and quality systems will be drastically different in another 30 years. Quality taken for granted will have to become quality at speed!

1. QUALITY
@ SPEED
Peter Cochrane
cochrane.org.uk
ca-global.org
COCHRANE
a s s o c i a t e s
Sunday, 7 July 13

2. Incremental change and steady technological
progress has allowed us to realise and maintain
high quality products and services decade after
decade...
...we have become masters of design,
production, delivery,
and support...
Sunday, 7 July 13

3. We are expert at designing and creating
hardware based systems of very high quality and
reliability from concatenated components that
exhibit known imperfections and limitations in
performance...
...failures and limitations are counterbalanced!
Sunday, 7 July 13

4. We have not enjoyed the
same level of success in
the realm of software
and it still remains a
challenging arena...
...but we have attained
workable levels of quality
through the applicationof
good practice, and the
evolution of standards...
Sunday, 7 July 13

5. Our Systems
and Services
now perform and
deliver to a very high
standard & level of qualitySunday, 7 July 13

6. BUT; this is not the finishing line, nor is it the
end of the story....
Sunday, 7 July 13

7. B e c a u s e W E
Are E N T E R I N G
A NEW ERA
- Less deterministic
- Emergent behaviours
- Highly networked
- Shorter half lives
- Far more organic
- Faster change
More evolutionary than designed
Sunday, 7 July 13

8. Computing power, creativity and innovation, is
migrating to the periphery, toward the individual,
it is multi-device, multi-screen - and it is going
global...people and things on-line...
Sunday, 7 July 13

9. Sunday, 7 July 13

10. Human inability
& lim itationsYears
HalfLifeofKnowledge
Physics <13 years
Medic < 5 years
ITC < 1 year
TimeYears
Sunday, 7 July 13

11. Years
HalfLifeofKnowledge
TimeYears
Our mathematical framework
is limited to < 5 variables
Sunday, 7 July 13

12. Sunday, 7 July 13

13. THi n G THAT
T h i n k L I N K
Communication,Collaboration
Autonomy, Evolution,AI + AL
Social Nets,Work, Interaction
And they have a
natural ability to
synchronize without
external stimulus or
influence
Sunday, 7 July 13

14. IN THIS WOR LD
T H I N G B E C O M E
LESS CLEAR
Expertise in short supply
No real experience base
Outcome unpredictable
Knowledge sparse
Definitions difficult
Standards lacking
V i r g i n
T e r r i t o r y
Quality will
be different !
Sunday, 7 July 13

15. OUR PAST LOOKS LIKE
THIS - BUT THE
FUTURE
MIGHT
NOT !
Sunday, 7 July 13

16. perfection is
the enemy
of good
Enough
Sunday, 7 July 13

17. W h at D oes
Mean ??
Sunday, 7 July 13

18. IT MEAns doing
sufficient
- Hitting the target once
- Using miniminimal energy
- Overcoming multiple unknowns
- Coping withmultiple variables
Sunday, 7 July 13

19. MO t h er
Na t u r e
- Optimises
nothing
- Minimizes
energy and
material used
- Improves to a point
of equilibrium and
sometimes superiority and
then ceases all improvement
These are the key
principals of all
natural systems
and applicable to
those we are now
engineering for
the future...
. . . e m e r g e n t
behaviour is the net
and natural result !
Sunday, 7 July 13

20. and sacrifices organisms
without a care or thought
MO t h er
Na t u re
Taps on the door of
Survival of
the
Fortunate
Sunday, 7 July 13

21. T H E R E A L L Y
B A D N E W S
We are not good at complexity
and/or non-linear systems:
- limited dimensional thinking
- no general mathematics
- no general theory
- lack of expertise
- minimal experience
- evolutionary thinking is raw
- emergent behaviours largely
unpredictable
Sunday, 7 July 13

22. T H E B I G
Question
Will any of our
tried and tested
design and quality
control methods
and techniques
work in the new
a n d f a r m o r e
complex future ??
Sunday, 7 July 13

23. AND;what will
s u c c e s s l o o k
like ?
“A satisfactory result by a
mechanism or mechanisms
t h a t w e d o n ’ t f u l l y
understand, cannot fully
characterize or quantify,
and non optimal in the
traditional sense”
Sunday, 7 July 13

24. Speed
Technology
Demand
Change
Expectation
Networking
Innovation
AI AL
Acceptance
Adaptation
Sunday, 7 July 13

25. An accelerating
Cycle
...with more and more
machine defined and dominated
cycles and integrated components
Sunday, 7 July 13

26. HOW Will
All This
S h a p e
Up AND
W h a t
will the
END GAME
LOOK LIKE ?
Sunday, 7 July 13

27. Sunday, 7 July 13

28. Will make new and very different
demands of us, our infrastructures, the
way we design, produce, deliver, manage, and
organise societies, companies, people... quality.....
A world of
of more
things
than
people
Sunday, 7 July 13

29. now is the time to
start thinking
Thank You
cochrane.org.uk
ca-global.org
COCHRANE
a s s o c i a t e s
Sunday, 7 July 13