Retail and retailing is at the cusp of change driven by a raft of new technologies that will blend on and off line markets, real and virtual experiences.
Mobility and social networks are two clear examples of very recent change. We have also seen improved databases and search engines as well as cameras and barcode readers, but are now poised to increase its power with readers of "near field" (RFID). Even more extreme is the imminent deployment design, printing, manufacturing and distribution of 3D printers. So the main question is, how do change and adapt yourself and your organization to harness the potential of new businesses being offered?
How to Troubleshoot Apps for the Modern Connected Worker
Soup to Nuts Retailing
1. Soup to Nuts Retailng
M sopa a las nueces Retail
Peter Cochrane
COCHRANE
a s s o c i a t e s
cochrane.org.uk
ca-global.org
Thursday, 3 November 2011
2. What we know for sure !
Lo que sabemos a ciencia
cierta !
Thursday, 3 November 2011
3. Fundamentally nothing much has changed!
Fundamentalmente no ha cambiado mucho!
• The customer experience 1932 - 2010
• Customers expect/want more
• Pile em high and sell em cheap is not enough
• Today there are alternatives on-line!
Thursday, 3 November 2011
4. Customers are looking for convenience...
Los clientes buscan la comodidad ...
• People will pay for quality
• They will go for brands
• They love good service
• But they won’t buy your wine if you don’t have a parking lot!
Thursday, 3 November 2011
5. Home deliver services can be made to work...
Inicio prestación de servicios puede llegar a funcionar ...
• Busy people love it
• It is a growing market
• It is also far more sophisticated than people think
• It is a Green Solution
Thursday, 3 November 2011
6. A new opportunity space !
Un espacio de nueva oportunidad!
Thursday, 3 November 2011
9. But it all requires even more attention to data...
Pero todo requiere una mayor atención a los datos ...
• There is $$ in data
• Even more $$ in meta data
Hold that thought...
Espere un momento ...
Thursday, 3 November 2011
10. But it all requires even more attention to data...
Pero todo requiere una mayor atención a los datos ...
• There is $$ in data
• Even more $$ in meta data
Hold that thought...
Espere un momento ...
Thursday, 3 November 2011
11. Online is now mainstream and growing...
En línea es ahora la corriente principal y en crecimiento
• Only technophobes dislike it
• The changing demographic will see it grow
• In some cases the high street is the showroom for the on-liners
• It is another Green Solution
Thursday, 3 November 2011
12. On-line sector is the master
of data & metadata...
On-line del sector es el amo
de los datos y metadatos ...
Thursday, 3 November 2011
13. On-line sector is the master
of data & metadata...
On-line del sector es el amo
de los datos y metadatos ...
• They make $$ on both
• The know ever more about us...
• We are happy for them to know
• It is a win - win situation
• This trend will grow in future
Thursday, 3 November 2011
14. Stop Press !
Dejar de Presionar
Thursday, 3 November 2011
15. John Lewis offers free wifi across all stores...
John Lewis ofrece wifi gratuito en todas las tiendas ...
The chain said it is also now working on an iPhone app aimed at
in-store customers, giving access to product reviews and videos
Thursday, 3 November 2011
16. Why ? ¿Ppor Qué
"We know our customers are mobile and
want to be connected anywhere, anytime
and anyplace”
Thursday, 3 November 2011
17. Why ? ¿Ppor Qué
"We know our customers are mobile and
want to be connected anywhere, anytime
and anyplace”
The Meta
Data
Los
Metadatos
Thursday, 3 November 2011
18. Why ? ¿Ppor Qué
"We know our customers are mobile and
want to be connected anywhere, anytime
and anyplace”
• Who you are
The Meta • Where you are
Data • Where you have been
• What you purchased
• What you did not purchase
• How often you visit
Los • Who you visit with
• Who your friends are
Metadatos • +++++++
• Real time advertising
• Real time offers
Thursday, 3 November 2011
19. Why ? ¿Ppor Qué
"We know our customers are mobile and
?
so
want to be connected anywhere, anytime
al
and anyplace”
3 G
t o • Who you are
ly
The Meta • Where you are
app Data • Where you have been
is
s th •
What you purchased
• What you did not purchase
oe
D • How often you visit
Los • Who you visit with
• Who your friends are
Metadatos • +++++++
• Real time advertising
• Real time offers
Thursday, 3 November 2011
20. Why ? ¿Ppor Qué
"We know our customers are mobile and
?
so
want to be connected anywhere, anytime
al
and anyplace”
3 G
to • Who you are
ly
The Meta !
• Where you are
app Data s
•eWhere you have been
Y What you purchased
is
h •
t
oes • What you did not purchase
D • How often you visit
Los • Who you visit with
• Who your friends are
Metadatos • +++++++
• Real time advertising
• Real time offers
Thursday, 3 November 2011
22. Proximity selling
La proximidad de venta
• A market of one
• On the move
• Real time
• Push and pull
• Dynamic
• Availability driven
• Meta data support
Thursday, 3 November 2011
23. Proximity selling
La proximidad de venta
g !
in • A market of one
th
ry
eve • On the move
s
ge
an • Real time
ch
h is • Push and pull
T
• Dynamic
• Availability driven
• Meta data support
Thursday, 3 November 2011
24. Proximity selling
La proximidad de venta
! l ty
g ya
in • A market lof one
o
th f
e ry o
g move
ev • Onin
the
e s an
eReal time
n g m•
a e
ch s th • Push and pull
h is ne
T e fi
d • Dynamic
re
It • Availability driven
• Meta data support
Thursday, 3 November 2011
25. Shopping is changing everywhere...
De la compra está cambiando en todas partes ...
Text
Thursday, 3 November 2011
26. Shopping is changing everywhere...
De la compra está cambiando en todas partes ...
Text
Essentials Only
Thursday, 3 November 2011
27. Shopping is changing everywhere...
De la compra está cambiando en todas partes ...
Text
Essentials Only Luxuries
Thursday, 3 November 2011
28. Shopping is changing everywhere...
De la compra está cambiando en todas partes ...
Text
Essentials Only Luxuries Fun
Thursday, 3 November 2011
29. It really is about the complete experience...
Realmente se trata de una experiencia completa ...
• Part purchase part entertainment
• Good brands/green solutions
• Perceived quality
• Convenience & pleasure !
Thursday, 3 November 2011
30. BUT even the really big hitters are in trouble
Pero incluso los bateadores realmente grandes están en problemas
NEWS
Las Vegas retail market deteriorates
Las Vegas retail market deteriorates as vacancy rate
escalated to a new high of 10.5 percent. Almost 200,000
square feet of retail space was returned to the market.....
Thursday, 3 November 2011
31. To survive and prosper we
have to change !
Para sobrevivir y prosperar
todos los negocios tienen que
cambiar!
Thursday, 3 November 2011
32. Changing an established business/sector!
Cambio de una empresa establecida / del sector!
“…can be almost impossible, and it is
generally far easier to build a new one”
"... Puede ser casi imposible, y
es generalmente mucho más
fácil construir uno nuevo"
Niccolò Machiavelli 1469 - 1527
Thursday, 3 November 2011
33. Changing an established business/sector!
Cambio de una empresa establecida / del sector!
“…can be almost impossible, and it is
generally far easier to build a new one”
"... Puede ser casi imposible, y
es generalmente mucho más
fácil construir what nuevo"
This is uno you have
Niccolò Machiavelli 1469 - 1527
Thursday, 3 November 2011
34. Changing an established business/sector!
Cambio de una empresa establecida / del sector!
“…can be almost impossible, and it is
generally far easier to build a new one”
"... Puede ser casi imposible, y
es generalmente mucho más
fácil construiris what you need
This is what nuevo"
This uno you have
Niccolò Machiavelli 1469 - 1527
Thursday, 3 November 2011
35. ...if we continue to do what we have always done...
• ...we will continue to get what we have always got
• Others will eat our lunch
• Customers will vote with their feet
• Turnover and profit will decline.....toward an unpleasant end !
Thursday, 3 November 2011
36. To be absolutely clear !
Para ser absolutamente claro !
Thursday, 3 November 2011
37. Change is not an option - it is the only constant!
El cambio no es una opción - es la única constante!
• It is driven by technology, need, fad & fashion
• It goes way beyond the on-line experience
• No sector goes unaffected
• Only the form and timing is different !
Thursday, 3 November 2011
38. An existence theorem!
Un teorema de existencia!
• You have to think different - not me too!
• Customers have to feel special
• Products and service has to be outstanding
• In the real world and the virtual
Thursday, 3 November 2011
39. An existence theorem!
Un teorema de existencia!
• Staff are there to help you - beyond sales!
• It is a hands on experience
• Lectures and tutorials by experts
• A totally new way of selling
Thursday, 3 November 2011
40. An existence theorem!
Un teorema de existencia!
• They create anticipation and excitement!
• They generate expectation and loyalty
• It is an ‘all embracing’ experience
• They were the first - and remain the only company to do this
Thursday, 3 November 2011
41. Technology powers a global abundance!
Tecnología poderes una abundancia global!
• It continually improves quality and reduces prices
• Seasonality has been banished
• But we still see the haves and have nots
• Logistics, PoS, and the ecology remain a big concern !
Thursday, 3 November 2011
42. Some key trends ...
Algunas de las tendencias clave ...
• All markets are global
• The customer is always on-line
• Meta data is where the money is
• Customer expectation is on the up
• Quality is augmenting cheap and plentiful
• Online threats & opportunities are growing
• Pres-used/second hand is becoming fashionable
• Discounting is dying - but group buying is growing
• Consumers will know ever more product detail
• Prosumers will be a disruptive retail force
• Selling fewer & better for much more
• Production will become more local
• Flash sales will overwhelm supply
• +++++
• Green really is an issue
Thursday, 3 November 2011
43. So what else is on the cards ?
Entonces, ¿qué otra cosa es en las
tarjetas?
Thursday, 3 November 2011
44. Tech savvi and driven consumers & employees!
Savvi tecnología y los consumidores impulsados y empleados!
• Any platform, OS, Application, fixed and mobile
• Socially networked and well connected
• Ecologically and fashion aware
• An entirely different expectation !
Thursday, 3 November 2011
45. Social networking Redes sociales
Other people:
* Read
* Watch
* Listen
* Search
* Think
* Work
* Solve problems
* Try products
* Find good services
* Organise group purchases
So I don’t have to !
Thursday, 3 November 2011
46. Social networking leads to social
shopping and consumer leverage
taking out the middleman...
Las redes sociales lleva a la compra
social y el apalancamiento de los
consumidores sacar el intermediario ...
Thursday, 3 November 2011
47. The movie and music felt the impact early...
El cine y la música se sintió el impacto temprano ...
Mobile phones and music players were the tools
Thursday, 3 November 2011
48. Social networking impacts markets quickly...
No Social Net With Social Net
Music sales with and without social networking
Impactos sociales mercados de redes con rapidez ...
Thursday, 3 November 2011
49. Social networking impacts markets quickly...
No Social Net With Social Net
Off the scale
Music sales with and without social networking
Impactos sociales mercados de redes con rapidez ...
Thursday, 3 November 2011
50. You no longer upset one person...
...you upset a community !
Bad news spreads faster and further than good
Thursday, 3 November 2011
51. Creativity, publishing, information is
all moving to the edge - it is out of
control, open, global, accessible
anywhere by anyone...
a creatividad, la publicación, la
información es todo movimiento en el
borde - que está fuera de control,
abierto, global, accesible desde
cualquier lugar por cualquier persona ...
Thursday, 3 November 2011
52. History and speed of change in trading
BC AD
~3000 ~400 ~700 ~800 ~1940
Thursday, 3 November 2011
53. History and speed of change in trading
BC AD
~3000 ~400 ~700 ~800 ~1940
Atoms Bits
Thursday, 3 November 2011
54. History and speed of change in trading
BC AD
~3000 ~400 ~700 ~800 ~1940 ~2010
Atoms Bits
Thursday, 3 November 2011
55. History and speed of change in trading
BC AD
~3000 ~400 ~700 ~800 ~1940 ~2010
Atoms On
Hands Bits
Hands Off
Thursday, 3 November 2011
56. History and speed of change in trading
BC AD <10years
~3000 ~400 ~700 ~800 ~1940 ~2010
Atoms On
Hands Bits
Hands Off
Real Virtual
Thursday, 3 November 2011
60. Unequals
Worlds apart - a completely
new paradigm!
Thursday, 3 November 2011
61. So what is going to happen in this world?
Thursday, 3 November 2011
62. Incramentalism ?
This really isn’t the next step - it really isn’t !!
Thursday, 3 November 2011
63. Incramentalism ?
The banks/card companies are gearing up to do this !!
Thursday, 3 November 2011
64. If cards go from swipe to contactless...and that
is all, then there will be another...
Thursday, 3 November 2011
65. If cards go from swipe to contactless...and that
is all, then there will be another...
...only this time it will really hurt!
Thursday, 3 November 2011
66. But the real consumer problem is far bigger!
ID
Pass
Debit
Credit
Guides
Loyalty
Medical
Licences
Insurances
Institutions
Quick Notes
Memberships
++++++++++
How many more can you cope with?
Thursday, 3 November 2011
67. But the real consumer problem is far bigger!
ID
Pass
Debit
Credit
Guides
Loyalty
Medical
Licences
Insurances
Institutions
Quick Notes
Memberships
++++++++++
Just manage my life for me!
Thursday, 3 November 2011
68. But the real consumer problem is far bigger!
Just manage my life for me!
Thursday, 3 November 2011
69. But the real consumer problem is far bigger!
iCards
Just manage my life for me!
Thursday, 3 November 2011
70. But the real consumer problem is far bigger!
iCards
Just manage my life for me!
Thursday, 3 November 2011
72. So, how about that Meta-Data ?
Así que, ¿qué tal que los meta-datos?
Thursday, 3 November 2011
73. Where you are ?
Where you have been ?
Where you are likely to be going to ?
What does it Who you have met ?
Who you are going to meet ?
know Who you call ?
about you? Who calls you ?
Who you TXT - IM - Link ?
All your contacts
All your urls
All you passwords
What you are doing now ?
What have you done in the past ?
What games you play ?
What apps you use ?
What music you listen to ?
What you watch ?
What you read ?
What you buy ?
++++++++++
Thursday, 3 November 2011
74. Tagging for life
Marcado de por vida
Cradle
Chunky
Limited to Pretty
Grave
technology
information Jewellery
Data
Chips and tags on and in everything
including goods, animals & people
Thursday, 3 November 2011
75. Much of this technology will be extended to
other vehicles...
Thursday, 3 November 2011
76. Our logistic systems waste a significant % of
the global GDP...
Thursday, 3 November 2011
77. Logistics inefficiency see losses of $2T a year !
Ineficiencia logística ver pérdidas de US $ 2T un año!
Thursday, 3 November 2011
78. Tagging and tracking changes the name of the game !
De marcado y seguimiento de los cambios en el nombre del juego!
Thursday, 3 November 2011
79. Data, admin, dosage, treatment errors kill
1000’s or sees serious disablemnet !
De datos, de administración, dosis, errores de tratamiento
de matar a 1000 o ve disablemnet en serio!
Thursday, 3 November 2011
80. Modern farming sees tagged crops and animals +
vehicles and supplies !
La agricultura moderna ve a los cultivos y los animales
etiquetados + vehículos y material!
Thursday, 3 November 2011
81. Industrial and personal recycling and reuse could be
vastly improved to reduce waste !
Reciclaje industrial y personal y la reutilización podría ser
ampliamente mejorado para reducir el desperdicio!
Thursday, 3 November 2011
82. Ultimately this is all about sustainability and
survivability!
En última instancia, esto es todo acerca de la
sostenibilidad y la supervivencia!
✦ Not more for the few
✦ But sufficient for all
✦ Using what is plentiful
✦ Not fighting over the scarce
✦ Creating less waste
✦ Helping nature not fighting her
✦ Living in a way the planet can
support
Thursday, 3 November 2011
83. Beyond tagging... Más allá de etiquetas ...
Thursday, 3 November 2011
85. Let's play a
mind game !
Vamos a jugar
un juego de la
mente!
Thursday, 3 November 2011
86. - I see this add
- Come to your store
- Find the jacket to fit
- But wrong colour pants
- Veo que este
complemento
- ¡Ven a tu tienda
- Buscar la chaqueta para
adaptarse
- Pero los pantalones de
color incorrecto
Thursday, 3 November 2011
87. - I see this add
- Come to your store
!
- Find the jacket to fit
a
nt
- But wrong colour pants
ve
y
- Veo que este
ha
complemento
No
- ¡Ven a tu tienda
- Buscar la chaqueta para
adaptarse
!
le
- Pero los pantalones de
Sa
color incorrecto
No
Thursday, 3 November 2011
88. - With RFID you locate
the right pants at another
store
- You promise to send the
same day
- Con la tecnología RFID
a localizar los pantalones
a la derecha en una
tienda de otra
- Usted se compromete a
enviar el mismo dí
Thursday, 3 November 2011
89. - With RFID you locate
the right pants at another
store
- You promise to send the
same day
!
a
nt
- Con la tecnología RFID
Ve
a localizar los pantalones
a la derecha en una
tienda de otra
!
- Usted se compromete a
le
Sa
enviar el mismo dí
Thursday, 3 November 2011
90. So, what else is
on the horizon ?
¿Qué otra cosa es
en la tienda?
Thursday, 3 November 2011
91. An endless stream
of technology!
Una corriente sin fin de la tecnología!
Thursday, 3 November 2011
92. So how about
the non-
obvious !
Así que, ¿qué
el no es obvio?
Thursday, 3 November 2011
93. We can now replicate 3D objects at a distance...
Thursday, 3 November 2011
94. Ultimately we will move
from shipping products
to shipping designs!
En última instancia,
vamos a pasar de
envío de productos a
los diseños de envío!
Thursday, 3 November 2011
95. Problems to come !
Los problemas por venir!
Thursday, 3 November 2011
96. We understand a lot about the sociology of people,
but nothing about the sociology of machines !
Entendemos mucho acerca de la sociología de la gente,
pero nada acerca de la sociología de las máquinas!
Thursday, 3 November 2011
97. Creativity and commerce are
moving to the edge and this
will include machines that will
produce and trade
La creatividad y el comercio
se están moviendo hacia el
borde, lo cual incluye las
máquinas que producen y
comercializan
Thursday, 3 November 2011
98. For sure we will have to
think and operate
differently to leverage
the technology...
Por supuesto que
tendremos que piensan
y actúan de manera
diferente a aprovechar
la tecnología ...
Thursday, 3 November 2011
99. All we can see, forecast, guess,
is just the tip...!
Todo lo que podemos ver, la
previsión, supongo, es sólo la
punta ...!
Thursday, 3 November 2011
100. Final Word
Palabras finales
REMEMBER
RECUERDE
The £ $ € is in the ʻMeta Dataʼ
Los $ £ € se encuentra en la "Meta Data"
Thursday, 3 November 2011
101. ca-global.org
cochrane.org.uk
COCHRANE
a s s o c i a t e s
1995
Thursday, 3 November 2011
102. ca-global.org
cochrane.org.uk
Thank You
Gracias
COCHRANE
a s s o c i a t e s
1995
Thursday, 3 November 2011