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The Curse of Optimization
Future sustainability, technology, industry and society

Peter Cochrane
cochrane .org.uk
ca-global.org

COCHRANE
a s s o c i a t e s
Wednesday, 6 November 13
In a

connected
of

world

finite
resources

a stove-piped
is

dangerous
Wednesday, 6 November 13

View
Optimizing by € € € € alone
leads to brittleness and
instability often with
severe ecological
and social
damage

Wednesday, 6 November 13
Countries, companies & economies

that look like this
are short lived

Today’s financial systems
only produce one result
Wednesday, 6 November 13
In the long
term this is
fundamentally
impossible...
...you can’t
have it all at
the same time!

Wednesday, 6 November 13
This is what business schools
teach budding managers, but
it is incomplete, and
it is wrong!

Wednesday, 6 November 13
Brit

tlen

ess

This is what business schools
teach budding managers, but
it is incomplete, and
it is wrong!

Wednesday, 6 November 13
Brit

tlen

ess

Cost of
Ownership

This is what business schools
teach budding managers, but
it is incomplete, and
it is wrong!

Wednesday, 6 November 13
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

η

Efficiency
Wednesday, 6 November 13

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

η

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€
Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

η

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

η

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

f1’(𝓷) + f2’(𝓷) = 0

η

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

f1’(𝓷) + f2’(𝓷) = 0
For the specific exponential
case:

η

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

Efficiency
Wednesday, 6 November 13

f1’(𝓷) + f2’(𝓷) = 0
For the specific exponential
case:

η

C = Aexp(-a. 𝓷) + Bexp(b. 𝓷)

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

f1’(𝓷) + f2’(𝓷) = 0
For the specific exponential
case:

η

C = Aexp(-a. 𝓷) + Bexp(b. 𝓷)
The optimum operating
efficiency is found to be:

Efficiency
Wednesday, 6 November 13

𝓷
Efficiency - far more sophisticated than
ripping out cost or sweating assets
€€€

Optimum cost efficiency is
at the point (𝓷) where:

Failure cost with
efficiency f2(𝓷)
Failure free
operating cost
with efficiency f1(𝓷)

f1’(𝓷) + f2’(𝓷) = 0
For the specific exponential
case:

η

C = Aexp(-a. 𝓷) + Bexp(b. 𝓷)
The optimum operating
efficiency is found to be:
1
𝓷o = __

Efficiency
Wednesday, 6 November 13

𝓷

_

loge Aa
b-a
Bb
Wednesday, 6 November 13

se
ca
st
or
w
he
T
Only humans optimize...
Mother Nature goes for
good enough....

se
ca
...and in doing so achieves sustainable
st
or
w
relationships....a symbiosis....
he
T

Wednesday, 6 November 13
€€€€

The minimum
decision set

Society

Ecology
Wednesday, 6 November 13
te
ch
no
lo
gy

€€€€

The minimum
decision set

Society

Ecology

Wednesday, 6 November 13
Even more fundamental to all this is the
advance and adoption of new technology
that is unpredicted/not fully understood
Wednesday, 6 November 13
im
po
ss
ib
le
is

im
t

p
o
y
b

Su

st
ain
ab
ilit

y

g
in
iz

old processes
and industries
Wednesday, 6 November 13
The Future

Wednesday, 6 November 13
The Future
Bio

Nano

AI, AL
ITC

Wednesday, 6 November 13

Printing
Instructing
Networking
Collaborating
Programming
Repurposing
Recycling
Reusing
Wednesday, 6 November 13
Machines are the
biggest communicators
on the Plane t
They dominate manufacture and production and
are moving into design and general knowledge,
modeling and decision support

Wednesday, 6 November 13
They need
The Cloud
even more
than we do !

Wednesday, 6 November 13
The Internet cannot
scale to 9Bn people
and over 50Bn
machines on
line, but
Clouds
can

Wednesday, 6 November 13
We are increasingly
defeated by complexity,
but our machines are not !
Wednesday, 6 November 13
We are increasingly
defeated by complexity,
but our on
machines are not
Now outgunning humans
general and specific knowledge
Wednesday, 6 November 13
Half Life of
Knowledge
Physics
~13 yrs

Medical
~ 4 yrs

Software
~ 4 yrs
Wednesday, 6 November 13

Economics
~ 9 yrs

Marine Bio
~ 2 yrs
ITC is vital to
our symbiosis

Material Technology
the biggest game
changer for industry
and sustainability

Wednesday, 6 November 13
Thank You
ca-global.org
cochrane.org.uk

COCHRANE
a s s o c i a t e s

Wednesday, 6 November 13

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The curse of efficiency

  • 1. The Curse of Optimization Future sustainability, technology, industry and society Peter Cochrane cochrane .org.uk ca-global.org COCHRANE a s s o c i a t e s Wednesday, 6 November 13
  • 3. Optimizing by € € € € alone leads to brittleness and instability often with severe ecological and social damage Wednesday, 6 November 13
  • 4. Countries, companies & economies that look like this are short lived Today’s financial systems only produce one result Wednesday, 6 November 13
  • 5. In the long term this is fundamentally impossible... ...you can’t have it all at the same time! Wednesday, 6 November 13
  • 6. This is what business schools teach budding managers, but it is incomplete, and it is wrong! Wednesday, 6 November 13
  • 7. Brit tlen ess This is what business schools teach budding managers, but it is incomplete, and it is wrong! Wednesday, 6 November 13
  • 8. Brit tlen ess Cost of Ownership This is what business schools teach budding managers, but it is incomplete, and it is wrong! Wednesday, 6 November 13
  • 9. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ η Efficiency Wednesday, 6 November 13 𝓷
  • 10. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 η 𝓷
  • 11. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 η 𝓷
  • 12. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 η 𝓷
  • 13. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 f1’(𝓷) + f2’(𝓷) = 0 η 𝓷
  • 14. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 f1’(𝓷) + f2’(𝓷) = 0 For the specific exponential case: η 𝓷
  • 15. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) Efficiency Wednesday, 6 November 13 f1’(𝓷) + f2’(𝓷) = 0 For the specific exponential case: η C = Aexp(-a. 𝓷) + Bexp(b. 𝓷) 𝓷
  • 16. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) f1’(𝓷) + f2’(𝓷) = 0 For the specific exponential case: η C = Aexp(-a. 𝓷) + Bexp(b. 𝓷) The optimum operating efficiency is found to be: Efficiency Wednesday, 6 November 13 𝓷
  • 17. Efficiency - far more sophisticated than ripping out cost or sweating assets €€€ Optimum cost efficiency is at the point (𝓷) where: Failure cost with efficiency f2(𝓷) Failure free operating cost with efficiency f1(𝓷) f1’(𝓷) + f2’(𝓷) = 0 For the specific exponential case: η C = Aexp(-a. 𝓷) + Bexp(b. 𝓷) The optimum operating efficiency is found to be: 1 𝓷o = __ Efficiency Wednesday, 6 November 13 𝓷 _ loge Aa b-a Bb
  • 18. Wednesday, 6 November 13 se ca st or w he T
  • 19. Only humans optimize... Mother Nature goes for good enough.... se ca ...and in doing so achieves sustainable st or w relationships....a symbiosis.... he T Wednesday, 6 November 13
  • 22. Even more fundamental to all this is the advance and adoption of new technology that is unpredicted/not fully understood Wednesday, 6 November 13
  • 24. The Future Wednesday, 6 November 13
  • 25. The Future Bio Nano AI, AL ITC Wednesday, 6 November 13 Printing Instructing Networking Collaborating Programming Repurposing Recycling Reusing
  • 27. Machines are the biggest communicators on the Plane t They dominate manufacture and production and are moving into design and general knowledge, modeling and decision support Wednesday, 6 November 13
  • 28. They need The Cloud even more than we do ! Wednesday, 6 November 13
  • 29. The Internet cannot scale to 9Bn people and over 50Bn machines on line, but Clouds can Wednesday, 6 November 13
  • 30. We are increasingly defeated by complexity, but our machines are not ! Wednesday, 6 November 13
  • 31. We are increasingly defeated by complexity, but our on machines are not Now outgunning humans general and specific knowledge Wednesday, 6 November 13
  • 32. Half Life of Knowledge Physics ~13 yrs Medical ~ 4 yrs Software ~ 4 yrs Wednesday, 6 November 13 Economics ~ 9 yrs Marine Bio ~ 2 yrs
  • 33. ITC is vital to our symbiosis Material Technology the biggest game changer for industry and sustainability Wednesday, 6 November 13
  • 34. Thank You ca-global.org cochrane.org.uk COCHRANE a s s o c i a t e s Wednesday, 6 November 13