SlideShare a Scribd company logo
1 of 94
Download to read offline
The next industrial
revolution? Peter Cochrane
                 www.ca-global.org

                COCHRANE
                 a s s o c i a t e s
A prequel !
Not so long ago....unbelievable constraints !
Not so long ago....unbelievable constraints !
An amazing confluence....all the technologies
available in the same timeframe!
Everybody is now on line...




The digital divide has gone...hardware and access costs are
                     no longer an issue....and nor is software!
>5Bn people have mobiles & >50% are internet ready!
Soon it will be everything!




>5Bn people have mobiles & >50% are internet ready!
~20 years of living on line…

…and now entering the workforce…
	

     -Any platform
    - Any device
	

 - Any OS
	

 - Any Application
	

 - An entirely different expectation!
For young people, joining a company is like
being catapulted back in time...


                    Networked
                     Cool Apps
              Unlimited storage
              Processing Power
                     Bandwidth
                Fixed & mobile
                  Open, sharing
                      Influential
For young people, joining a company is like
being catapulted back in time...


                    Networked
                     Cool Apps
Why isn’t working at
              Unlimited storage
              Processing Power
the office the same   Bandwidth
as working at home?
                Fixed & mobile
                  Open, sharing
                      Influential
IT Dept’s can
no longer cope
...or compete !
Creativity is now
at the edge, out
of control, open,
& distributed...
The most important hot spot....

   Commerce              People
       &                   &
   Governance            Society



             Science
                &
            Technology
The most important hot spot....

   Commerce              People
       &                   &
   Governance            Society



             Science
                &
            Technology
The most important hot spot....

                     Commerce              People
                         &                   &
                     Governance            Society



                               Science
                                  &
This where the action         Technology
always is – and ‘we’ are
the primary impediment
of change
How the previous industrial revolution is still
perceived....
How the previous industrial revolution is still
perceived....
The reality today....




Machines produce everything....and without them
we would all die...
The reality today....




Machines produce everything....and without them
we would all die...
We have to stand on the shoulders of what went
before....but it was a ‘food to waste’ cycle




 This is unsustainable in the long, and perhaps even
 the short, term - and growth always has limits !
Mother Nature on the other hand....has created
sustainable ‘food to waste to food’ cycles




 This eco-system model is now one we have to
 aspire to…to live symbiotically with our planet !
How ?
A new all encompassing approach....

           Nano        Bio




                  IT
                   +
                  AI
A new all encompassing approach....

           Nano        Bio




                  IT
                   +
                  AI
A new all encompassing approach....

                             Nano        Bio




                                    IT
                                     +
This will give rise to new          AI
materials, medicines,
capabilities and greater
understanding
The convergence of ‘dry’ & ‘wet’ science’ - genome,
protein, nano, intelligence, robotics, AI + AL with
old, and new forms of genetics
A new ability to replicate 3D objects at a
distance...
A new ability to replicate 3D objects at a
distance...
Distributed design and production in the office
and home...




With recycling that works and a new ‘open hardware’
movement/culture...leading to new models of innovation!
A new ability to program materials to form 3D
objects of a predefined shape & function...
A new ability to program materials to form 3D
objects of a predefined shape & function...
A new ability to program materials to form 3D
objects of a predefined shape & function...
A new ability to program materials to form 3D
objects of a predefined shape & function...
A new ability to understand complex systems
through sheer computational power and AI...will
transform Pharma & R&D +++
The biggest challenge we face?
Our inherent inability to change quickly coupled
with our ignorance of everything complex and
non-linear...
The biggest challenge we face?
Our inherent inability to change quickly coupled
with our ignorance of everything complex and
non-linear...



                          We need help from the very
                          technology we are creating...in
                          order to make the right
                          choices & decisions
Where are people & society headed?
 Where are New Companies headed?




                                 More
Less
Where are people & society headed?
 Where are New Companies headed?
               Openness




                                 More
Less
Where are people & society headed?
 Where are New Companies headed?
               Openness

               Sharing




                                 More
Less
Where are people & society headed?
 Where are New Companies headed?
               Openness

               Sharing

             Communicative




                                 More
Less
Where are people & society headed?
 Where are New Companies headed?
               Openness

               Sharing

             Communicative




                                 More
Less



             Tech Capable
Where are people & society headed?
 Where are New Companies headed?
               Openness

                Sharing

             Communicative




                                 More
Less



             Tech Capable

               Transitory
Where are people & society headed?
 Where are New Companies headed?
                Openness

                Sharing

             Communicative




                                 More
Less



             Tech Capable

               Transitory

              Independence
Where are people & society headed?
 Where are New Companies headed?
                Openness

                Sharing

             Communicative




                                 More
Less



             Tech Capable

               Transitory

              Independence

                 Global
Openness

         Sharing

       Communicative




                       More
Less



       Tech Capable

        Transitory

       Independence

          Global
Where are New Companies headed?




                                     More
Less
Where are New Companies headed?

                   Controlism




                                     More
Less
Where are New Companies headed?

                   Controlism

                  Concentration




                                     More
Less
Where are New Companies headed?

                   Controlism

                  Concentration

                    Hierarchy




                                     More
Less
Where are New Companies headed?

                   Controlism

                  Concentration

                    Hierarchy




                                     More
Less



                    Myopia
Where are New Companies headed?

                       Controlism

                     Concentration

                        Hierarchy




                                            More
Less



                        Myopia
               Adaptability & Flexibility
Where are New Companies headed?

                       Controlism

                     Concentration

                        Hierarchy




                                            More
Less



                        Myopia
               Adaptability & Flexibility

                     People Focus
Where are New Companies headed?

                       Controlism

                     Concentration

                        Hierarchy




                                            More
Less



                        Myopia
               Adaptability & Flexibility

                     People Focus

                      Outsourcing
IT continues to be exponential !
Is	
  there	
  an	
  end	
  in	
  sight??
100 mm                     Shockley, Bardeen,
              Human
0.1 mm                     and Brattain - 1947
               hair                                    The first IC-1959
 10 mm
                                                             ICs-1980
 1 mm       Bacteria
                                                 Today’s
                          Visible light        transistors
0.10 mm
                      Intel 2006
              Viruses Intel 2010
                                                             End of the road?
 10 nm                                                        ~2020 - 2025

          Diameter of a                          X-rays
1.0 nm     DNA helix
                             Silicon lattice
                                constant
           Diameter of a
 0.1 nm
           carbon atom                               1 angstrom
Atomic manipulation has been a reality for some time…
& just gets better – currently approaching the electron
Why is IT really critical?




Well, on a grand scale, we don’t
understand much!
Everything in the universe is
governed by non-linearity and
chaotic actions….
Everything in the universe is
governed by non-linearity and
chaotic actions….

     …but we are linear and
     limited thinkers devoid
     of tools & techniques to
     help us comprehend…
Everything in the universe is
                  governed by non-linearity and
                  chaotic actions….

                         …but we are linear and
                         limited thinkers devoid
                         of tools & techniques to
                         help us comprehend…

If we have a long-term future it lies with technology &
machines and their ability to extend our knowledge
and understanding
Futures
Advance

   Society
   Technology
   Wealth
   Health
   Well Being




                  Time
Futures
Advance

   Society
   Technology
   Wealth
   Health
   Well Being
                         Oil runs out
                             We do nothing
                                 Planet retaliates
                         	

         Life dies

                  Time
Futures
Advance

   Society
   Technology
   Wealth                 Our green effort works
   Health                 & status quo just holds
   Well Being
                         Oil runs out
                             We do nothing
                                 Planet retaliates
                         	

         Life dies

                  Time
Futures      Cold Fusion
                         Climatic Control
Advance
                         Earth Management
                         Nano - Bio Tech
   Society                     AI + AL +++
   Technology
   Wealth                 Our green effort works
   Health                 & status quo just holds
   Well Being
                         Oil runs out
                             We do nothing
                                 Planet retaliates
                         	

         Life dies

                  Time
Futures          Cold Fusion
                             Climatic Control
Advance
                             Earth Management
                             Nano - Bio Tech
   Society                         AI + AL +++
   Technology
   Our climate and planet models are
   Wealth                   Our green effort works
    so crude that we have& no real just holds
   Health                    status quo clue
   Well Beingwhich trajectory we are on
     about
   …..and if we can influence itout
                        Oil runs anyway!
                           We do nothing
                                    Planet retaliates
                             	

        Life dies

                     Time
We now live in a world of the infinite…
       … how do you find, how do you choose?
Predicting the Present


                         Economic Index



       Lag Variables      Google Trends   Other Exogenous Variable
Automobiles




              35
Auto Sales by Make (Top 9 Make by Sales)
Monthly Sales vs. Google Trends at Second Week of each month




                                                               36   9
When you get
tectonic forces…
When you get
tectonic forces…

  Shift happens!
The changing shape of societies…
                                          Inherently
 Hunter       Early        Industrial   linear & well
Gatherer   Civilizations   Revolution     behaved…

                                        Optimizing
                                        individual
                                         parts can
                                         optimize
                                        the whole

                                         Intuition
                                          mostly
                                          works
The changing shape of societies…
                                                   Inherently
  Hunter             Early          Industrial   linear & well
 Gatherer         Civilizations     Revolution     behaved…

                                                 Optimizing
                                                 individual
                                                  parts can
                                                  optimize
                                                 the whole

                                                  Intuition
                                                   mostly
Connectivity   ∝ N and does not scale              works
The changing shape of societies…

          Information
            Society
The changing shape of societies…
Connectivity
Phone   ∝N 2       Information
                     Society
Internet∝N     n
The changing shape of societies…

           Semantic
            Society
                               This all gets
                                very much
                                 worse as
                                everything
                                becomes
                               mobile and
                               intelligent
                              and sensory
The changing shape of societies…

           Semantic
            Society
                               This all gets
                                very much
                                 worse as
                                everything
                                becomes
                              mobile and
                               intelligent
                              and sensory
The changing shape of societies…

           Semantic
            Society
                               This all gets
                                very much
                                 worse as
                                everything
                                becomes
                               mobile and
                               intelligent
                              and sensory
The changing shape of societies…

           Semantic
            Society
                               This all gets
                                very much
                                 worse as
                                everything
                                becomes
                               mobile and
                               intelligent
                              and sensory
The changing shape of societies…

           Semantic
            Society
                               This all gets
                                very much
                                 worse as
                                everything
                                becomes
                              mobile and
                               intelligent
                              and sensory
The changing shape of societies…
                               Inherently
                              non-linear &
           Semantic
                                not well
            Society            behaved…

                               Optimizing
                                individual
                               parts never
                                optimizes
                                the whole

                                   Intuition
                                    mostly
                                      fails
Web 3.0...4.0...5.0...
Web 3.0...4.0...5.0...

Autonomous:   Sensors
              Computing power
              Artificial Intelligence
              Human Augmentation
              Decision Making
              System Control
              People Support
              Society Support
              Commercial Support
The sociology of people & animals will be overtaken
by the sociology of fixed & mobile things
The sociology of people & animals will be overtaken
by the sociology of fixed & mobile things
A	
  general	
  observa3on	
  !


We reward those who afford us more freedom
                                       – not less!
Spot the problem...

~9 months            Tech Cycle


            ~2.5 years          Management Cycle


                     ~5 years              People Cycle


                           2 - 10 years            Procurement Cycle
Expect to see books, paper,
telephones, email, txt ++ to
die within the next
decade ...and social nets &
apps take over...
We live in a society obsessed with risk!




  What about the upside/downside ratio?
Modern organizations now look like this…



                            Risk
                            analysis
Modern organizations now look like this…



                               Risk
                               analysis




                 Opportunity
                    analysis
Thank You




COCHRANE
a s s o c i a t e s
Thank You

 ca-global.org
cochrane.org.uk

   COCHRANE
   a s s o c i a t e s

More Related Content

What's hot

4,5 presentatie openingsdag ifa congres final pres vers
4,5 presentatie openingsdag ifa congres final pres vers4,5 presentatie openingsdag ifa congres final pres vers
4,5 presentatie openingsdag ifa congres final pres versifa2012
 
The uprooted enterprise. ICT for the any3-economy.
The uprooted enterprise. ICT for the any3-economy.The uprooted enterprise. ICT for the any3-economy.
The uprooted enterprise. ICT for the any3-economy.Belgacom
 
Cloud: Fuelling the crisis of confidence in corporate IT?
Cloud: Fuelling the crisis of confidence in corporate IT?Cloud: Fuelling the crisis of confidence in corporate IT?
Cloud: Fuelling the crisis of confidence in corporate IT?Livingstone Advisory
 
We Can't Ignore or Fear Technology For Long - Andy Blumenthal
We Can't Ignore or Fear Technology For Long - Andy BlumenthalWe Can't Ignore or Fear Technology For Long - Andy Blumenthal
We Can't Ignore or Fear Technology For Long - Andy BlumenthalAndy (Avraham) Blumenthal
 
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...Livingstone Advisory
 
Career resilience is the name of the game
Career resilience is the name of the gameCareer resilience is the name of the game
Career resilience is the name of the gameLivingstone Advisory
 
Influence, Power, Integrity and your career in IT
Influence, Power, Integrity and your career in ITInfluence, Power, Integrity and your career in IT
Influence, Power, Integrity and your career in ITLivingstone Advisory
 
Trends that threaten IT departments and CIOs
Trends that threaten IT departments and CIOsTrends that threaten IT departments and CIOs
Trends that threaten IT departments and CIOsTerry White
 
The ‘success trap’ of new, emerging and disruptive technologies
The ‘success trap’ of new, emerging and disruptive technologiesThe ‘success trap’ of new, emerging and disruptive technologies
The ‘success trap’ of new, emerging and disruptive technologiesLivingstone Advisory
 
Ericsson Project FINAL Final Report
Ericsson Project FINAL Final ReportEricsson Project FINAL Final Report
Ericsson Project FINAL Final ReportSafwath Priyanka
 
ICIS Final Panel - The Rise of ICT-distributed collective intelligence
ICIS Final Panel - The Rise of ICT-distributed collective intelligenceICIS Final Panel - The Rise of ICT-distributed collective intelligence
ICIS Final Panel - The Rise of ICT-distributed collective intelligenceRobin Teigland
 
Beyond 'neutrality' - how to reconnect regulation to reality?
Beyond 'neutrality' - how to reconnect regulation to reality?Beyond 'neutrality' - how to reconnect regulation to reality?
Beyond 'neutrality' - how to reconnect regulation to reality?Martin Geddes
 

What's hot (18)

4,5 presentatie openingsdag ifa congres final pres vers
4,5 presentatie openingsdag ifa congres final pres vers4,5 presentatie openingsdag ifa congres final pres vers
4,5 presentatie openingsdag ifa congres final pres vers
 
The uprooted enterprise. ICT for the any3-economy.
The uprooted enterprise. ICT for the any3-economy.The uprooted enterprise. ICT for the any3-economy.
The uprooted enterprise. ICT for the any3-economy.
 
Networks for An Infinite Service Future
Networks for An Infinite Service FutureNetworks for An Infinite Service Future
Networks for An Infinite Service Future
 
Small data big impact
Small data big impactSmall data big impact
Small data big impact
 
Cloud: Fuelling the crisis of confidence in corporate IT?
Cloud: Fuelling the crisis of confidence in corporate IT?Cloud: Fuelling the crisis of confidence in corporate IT?
Cloud: Fuelling the crisis of confidence in corporate IT?
 
We Can't Ignore or Fear Technology For Long - Andy Blumenthal
We Can't Ignore or Fear Technology For Long - Andy BlumenthalWe Can't Ignore or Fear Technology For Long - Andy Blumenthal
We Can't Ignore or Fear Technology For Long - Andy Blumenthal
 
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...
 
Disruptive tech panoramic_acc10_may10
Disruptive tech panoramic_acc10_may10Disruptive tech panoramic_acc10_may10
Disruptive tech panoramic_acc10_may10
 
European Innovation Academy Kick-off 2014
European Innovation Academy Kick-off 2014European Innovation Academy Kick-off 2014
European Innovation Academy Kick-off 2014
 
The Logistics of Information
The Logistics of InformationThe Logistics of Information
The Logistics of Information
 
Career resilience is the name of the game
Career resilience is the name of the gameCareer resilience is the name of the game
Career resilience is the name of the game
 
Disruptive technologies
Disruptive technologiesDisruptive technologies
Disruptive technologies
 
Influence, Power, Integrity and your career in IT
Influence, Power, Integrity and your career in ITInfluence, Power, Integrity and your career in IT
Influence, Power, Integrity and your career in IT
 
Trends that threaten IT departments and CIOs
Trends that threaten IT departments and CIOsTrends that threaten IT departments and CIOs
Trends that threaten IT departments and CIOs
 
The ‘success trap’ of new, emerging and disruptive technologies
The ‘success trap’ of new, emerging and disruptive technologiesThe ‘success trap’ of new, emerging and disruptive technologies
The ‘success trap’ of new, emerging and disruptive technologies
 
Ericsson Project FINAL Final Report
Ericsson Project FINAL Final ReportEricsson Project FINAL Final Report
Ericsson Project FINAL Final Report
 
ICIS Final Panel - The Rise of ICT-distributed collective intelligence
ICIS Final Panel - The Rise of ICT-distributed collective intelligenceICIS Final Panel - The Rise of ICT-distributed collective intelligence
ICIS Final Panel - The Rise of ICT-distributed collective intelligence
 
Beyond 'neutrality' - how to reconnect regulation to reality?
Beyond 'neutrality' - how to reconnect regulation to reality?Beyond 'neutrality' - how to reconnect regulation to reality?
Beyond 'neutrality' - how to reconnect regulation to reality?
 

Viewers also liked (6)

The curse of efficiency
The curse of efficiencyThe curse of efficiency
The curse of efficiency
 
Why isn't my lap top intelligent ?
Why isn't my lap top intelligent ?Why isn't my lap top intelligent ?
Why isn't my lap top intelligent ?
 
It security
It securityIt security
It security
 
Technology largely unseen - but on the radar
Technology largely unseen - but on the radarTechnology largely unseen - but on the radar
Technology largely unseen - but on the radar
 
Management C-level balancing act
Management C-level balancing actManagement C-level balancing act
Management C-level balancing act
 
Healthcare
HealthcareHealthcare
Healthcare
 

Similar to The next industrial revolution

Nola Masterson IP100 Keynote Feb 9 2016 final
Nola Masterson IP100 Keynote Feb 9 2016  finalNola Masterson IP100 Keynote Feb 9 2016  final
Nola Masterson IP100 Keynote Feb 9 2016 finalNola Masterson
 
The Techno-Human Future
The Techno-Human FutureThe Techno-Human Future
The Techno-Human FutureBaldwin Berges
 
Keynote: Henk van den Eeckhout - Intel
Keynote: Henk van den Eeckhout - IntelKeynote: Henk van den Eeckhout - Intel
Keynote: Henk van den Eeckhout - IntelCITE
 
Why is AI so uncomfortable - A therapy session
Why is AI so uncomfortable - A therapy sessionWhy is AI so uncomfortable - A therapy session
Why is AI so uncomfortable - A therapy sessionKye Andersson
 
Every Consumer is a Business user is a Consumer
Every Consumer is a Business user is a ConsumerEvery Consumer is a Business user is a Consumer
Every Consumer is a Business user is a ConsumerMichael Kogeler
 
“Organizational Culture Revolution for the Next Generation, Innovation and th...
“Organizational Culture Revolution for the Next Generation, Innovation and th...“Organizational Culture Revolution for the Next Generation, Innovation and th...
“Organizational Culture Revolution for the Next Generation, Innovation and th...Mark Mueller-Eberstein
 
Competing for the Future: Iteration vs. Innovation by Brian Solis
Competing for the Future: Iteration vs. Innovation by Brian SolisCompeting for the Future: Iteration vs. Innovation by Brian Solis
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
 
Toward a new entrepreneurial model: Coworking at the heart of value creation
Toward a new entrepreneurial model: Coworking at the heart of value creationToward a new entrepreneurial model: Coworking at the heart of value creation
Toward a new entrepreneurial model: Coworking at the heart of value creationRichard Collin
 
Richard Collin - FR
Richard Collin - FRRichard Collin - FR
Richard Collin - FRLa Fonderie
 
Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureLeveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureCarlos Dominguez
 
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of ExponenitalThe 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
 
Are you ready for the new world ?
Are you ready for the new world ?Are you ready for the new world ?
Are you ready for the new world ?Mike Mastroyiannis
 
On the road to the New Models of Social Enterprise
On the road to the New Models of Social Enterprise On the road to the New Models of Social Enterprise
On the road to the New Models of Social Enterprise Richard Collin
 
The Next Web 2014
The Next Web 2014The Next Web 2014
The Next Web 2014Kathy Kavan
 
Towards the leader 2.0?
Towards the leader 2.0?Towards the leader 2.0?
Towards the leader 2.0?Richard Collin
 
Durban Silver Lining trends presentation
Durban Silver Lining trends presentationDurban Silver Lining trends presentation
Durban Silver Lining trends presentationAltesh Baijoo
 
Digital disruption - From Disrupted To Disruptor
Digital disruption - From Disrupted To DisruptorDigital disruption - From Disrupted To Disruptor
Digital disruption - From Disrupted To DisruptorDaniel Raihani, JP
 
Teigland YPO/WPO Mar 2012
Teigland YPO/WPO Mar 2012Teigland YPO/WPO Mar 2012
Teigland YPO/WPO Mar 2012Robin Teigland
 

Similar to The next industrial revolution (20)

Nola Masterson IP100 Keynote Feb 9 2016 final
Nola Masterson IP100 Keynote Feb 9 2016  finalNola Masterson IP100 Keynote Feb 9 2016  final
Nola Masterson IP100 Keynote Feb 9 2016 final
 
The Techno-Human Future
The Techno-Human FutureThe Techno-Human Future
The Techno-Human Future
 
Keynote: Henk van den Eeckhout - Intel
Keynote: Henk van den Eeckhout - IntelKeynote: Henk van den Eeckhout - Intel
Keynote: Henk van den Eeckhout - Intel
 
Why is AI so uncomfortable - A therapy session
Why is AI so uncomfortable - A therapy sessionWhy is AI so uncomfortable - A therapy session
Why is AI so uncomfortable - A therapy session
 
Every Consumer is a Business user is a Consumer
Every Consumer is a Business user is a ConsumerEvery Consumer is a Business user is a Consumer
Every Consumer is a Business user is a Consumer
 
“Organizational Culture Revolution for the Next Generation, Innovation and th...
“Organizational Culture Revolution for the Next Generation, Innovation and th...“Organizational Culture Revolution for the Next Generation, Innovation and th...
“Organizational Culture Revolution for the Next Generation, Innovation and th...
 
The Future of Innovation
The Future of InnovationThe Future of Innovation
The Future of Innovation
 
Competing for the Future: Iteration vs. Innovation by Brian Solis
Competing for the Future: Iteration vs. Innovation by Brian SolisCompeting for the Future: Iteration vs. Innovation by Brian Solis
Competing for the Future: Iteration vs. Innovation by Brian Solis
 
Toward a new entrepreneurial model: Coworking at the heart of value creation
Toward a new entrepreneurial model: Coworking at the heart of value creationToward a new entrepreneurial model: Coworking at the heart of value creation
Toward a new entrepreneurial model: Coworking at the heart of value creation
 
IT in the New Experience Economy
IT in the New Experience EconomyIT in the New Experience Economy
IT in the New Experience Economy
 
Richard Collin - FR
Richard Collin - FRRichard Collin - FR
Richard Collin - FR
 
Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureLeveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the Future
 
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of ExponenitalThe 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
 
Are you ready for the new world ?
Are you ready for the new world ?Are you ready for the new world ?
Are you ready for the new world ?
 
On the road to the New Models of Social Enterprise
On the road to the New Models of Social Enterprise On the road to the New Models of Social Enterprise
On the road to the New Models of Social Enterprise
 
The Next Web 2014
The Next Web 2014The Next Web 2014
The Next Web 2014
 
Towards the leader 2.0?
Towards the leader 2.0?Towards the leader 2.0?
Towards the leader 2.0?
 
Durban Silver Lining trends presentation
Durban Silver Lining trends presentationDurban Silver Lining trends presentation
Durban Silver Lining trends presentation
 
Digital disruption - From Disrupted To Disruptor
Digital disruption - From Disrupted To DisruptorDigital disruption - From Disrupted To Disruptor
Digital disruption - From Disrupted To Disruptor
 
Teigland YPO/WPO Mar 2012
Teigland YPO/WPO Mar 2012Teigland YPO/WPO Mar 2012
Teigland YPO/WPO Mar 2012
 

More from University of Hertfordshire

More from University of Hertfordshire (20)

Future Telecoms Challenges & Opportunities
Future Telecoms Challenges & OpportunitiesFuture Telecoms Challenges & Opportunities
Future Telecoms Challenges & Opportunities
 
Thermodynamics - Laws Embracing Our Universe
Thermodynamics -  Laws Embracing Our UniverseThermodynamics -  Laws Embracing Our Universe
Thermodynamics - Laws Embracing Our Universe
 
Applied Science - Engineering Systems
Applied Science - Engineering SystemsApplied Science - Engineering Systems
Applied Science - Engineering Systems
 
IoT Yet to Come
IoT Yet to ComeIoT Yet to Come
IoT Yet to Come
 
The Scientific Meme
The Scientific Meme The Scientific Meme
The Scientific Meme
 
Uncanny Valley and Human Destiny
Uncanny Valley and Human DestinyUncanny Valley and Human Destiny
Uncanny Valley and Human Destiny
 
Resurgence of Technology Driven Change
Resurgence of Technology Driven ChangeResurgence of Technology Driven Change
Resurgence of Technology Driven Change
 
Society 5.0: A Vital Symbiosis
Society 5.0: A Vital SymbiosisSociety 5.0: A Vital Symbiosis
Society 5.0: A Vital Symbiosis
 
Cyber Portents and Precursors
Cyber Portents and PrecursorsCyber Portents and Precursors
Cyber Portents and Precursors
 
Technology Overlords Or A Symbiosis ?
Technology Overlords Or A Symbiosis ?Technology Overlords Or A Symbiosis ?
Technology Overlords Or A Symbiosis ?
 
THE FUTURE OF MOBILE NETWORKS
THE FUTURE OF MOBILE NETWORKS THE FUTURE OF MOBILE NETWORKS
THE FUTURE OF MOBILE NETWORKS
 
Quantifying Machine Intelligence Mathematically
Quantifying Machine Intelligence MathematicallyQuantifying Machine Intelligence Mathematically
Quantifying Machine Intelligence Mathematically
 
Technologies That Will Change Everything
Technologies That Will Change EverythingTechnologies That Will Change Everything
Technologies That Will Change Everything
 
Cyber Security - Thinking Like The Enemy
Cyber Security - Thinking Like The EnemyCyber Security - Thinking Like The Enemy
Cyber Security - Thinking Like The Enemy
 
Society 5.0 Redefined
Society 5.0 RedefinedSociety 5.0 Redefined
Society 5.0 Redefined
 
The Future WorkScape
The Future WorkScapeThe Future WorkScape
The Future WorkScape
 
Engineering Reliability and Resilience
Engineering Reliability and ResilienceEngineering Reliability and Resilience
Engineering Reliability and Resilience
 
Smart Materials and Structures
Smart Materials and StructuresSmart Materials and Structures
Smart Materials and Structures
 
TRUTH, SITUATION, & CONTEXT AWARENESS
TRUTH, SITUATION, & CONTEXT AWARENESSTRUTH, SITUATION, & CONTEXT AWARENESS
TRUTH, SITUATION, & CONTEXT AWARENESS
 
The Scientific Method
The Scientific MethodThe Scientific Method
The Scientific Method
 

Recently uploaded

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...Karmanjay Verma
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesManik S Magar
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 

Recently uploaded (20)

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 

The next industrial revolution

  • 1. The next industrial revolution? Peter Cochrane www.ca-global.org COCHRANE a s s o c i a t e s
  • 3. Not so long ago....unbelievable constraints !
  • 4. Not so long ago....unbelievable constraints !
  • 5. An amazing confluence....all the technologies available in the same timeframe!
  • 6. Everybody is now on line... The digital divide has gone...hardware and access costs are no longer an issue....and nor is software!
  • 7. >5Bn people have mobiles & >50% are internet ready!
  • 8. Soon it will be everything! >5Bn people have mobiles & >50% are internet ready!
  • 9. ~20 years of living on line… …and now entering the workforce… -Any platform - Any device - Any OS - Any Application - An entirely different expectation!
  • 10. For young people, joining a company is like being catapulted back in time... Networked Cool Apps Unlimited storage Processing Power Bandwidth Fixed & mobile Open, sharing Influential
  • 11. For young people, joining a company is like being catapulted back in time... Networked Cool Apps Why isn’t working at Unlimited storage Processing Power the office the same Bandwidth as working at home? Fixed & mobile Open, sharing Influential
  • 12. IT Dept’s can no longer cope ...or compete !
  • 13. Creativity is now at the edge, out of control, open, & distributed...
  • 14. The most important hot spot.... Commerce People & & Governance Society Science & Technology
  • 15. The most important hot spot.... Commerce People & & Governance Society Science & Technology
  • 16. The most important hot spot.... Commerce People & & Governance Society Science & This where the action Technology always is – and ‘we’ are the primary impediment of change
  • 17. How the previous industrial revolution is still perceived....
  • 18. How the previous industrial revolution is still perceived....
  • 19. The reality today.... Machines produce everything....and without them we would all die...
  • 20. The reality today.... Machines produce everything....and without them we would all die...
  • 21. We have to stand on the shoulders of what went before....but it was a ‘food to waste’ cycle This is unsustainable in the long, and perhaps even the short, term - and growth always has limits !
  • 22. Mother Nature on the other hand....has created sustainable ‘food to waste to food’ cycles This eco-system model is now one we have to aspire to…to live symbiotically with our planet !
  • 23. How ?
  • 24. A new all encompassing approach.... Nano Bio IT + AI
  • 25. A new all encompassing approach.... Nano Bio IT + AI
  • 26. A new all encompassing approach.... Nano Bio IT + This will give rise to new AI materials, medicines, capabilities and greater understanding
  • 27. The convergence of ‘dry’ & ‘wet’ science’ - genome, protein, nano, intelligence, robotics, AI + AL with old, and new forms of genetics
  • 28. A new ability to replicate 3D objects at a distance...
  • 29. A new ability to replicate 3D objects at a distance...
  • 30. Distributed design and production in the office and home... With recycling that works and a new ‘open hardware’ movement/culture...leading to new models of innovation!
  • 31. A new ability to program materials to form 3D objects of a predefined shape & function...
  • 32. A new ability to program materials to form 3D objects of a predefined shape & function...
  • 33. A new ability to program materials to form 3D objects of a predefined shape & function...
  • 34. A new ability to program materials to form 3D objects of a predefined shape & function...
  • 35. A new ability to understand complex systems through sheer computational power and AI...will transform Pharma & R&D +++
  • 36. The biggest challenge we face? Our inherent inability to change quickly coupled with our ignorance of everything complex and non-linear...
  • 37. The biggest challenge we face? Our inherent inability to change quickly coupled with our ignorance of everything complex and non-linear... We need help from the very technology we are creating...in order to make the right choices & decisions
  • 38. Where are people & society headed? Where are New Companies headed? More Less
  • 39. Where are people & society headed? Where are New Companies headed? Openness More Less
  • 40. Where are people & society headed? Where are New Companies headed? Openness Sharing More Less
  • 41. Where are people & society headed? Where are New Companies headed? Openness Sharing Communicative More Less
  • 42. Where are people & society headed? Where are New Companies headed? Openness Sharing Communicative More Less Tech Capable
  • 43. Where are people & society headed? Where are New Companies headed? Openness Sharing Communicative More Less Tech Capable Transitory
  • 44. Where are people & society headed? Where are New Companies headed? Openness Sharing Communicative More Less Tech Capable Transitory Independence
  • 45. Where are people & society headed? Where are New Companies headed? Openness Sharing Communicative More Less Tech Capable Transitory Independence Global
  • 46. Openness Sharing Communicative More Less Tech Capable Transitory Independence Global
  • 47. Where are New Companies headed? More Less
  • 48. Where are New Companies headed? Controlism More Less
  • 49. Where are New Companies headed? Controlism Concentration More Less
  • 50. Where are New Companies headed? Controlism Concentration Hierarchy More Less
  • 51. Where are New Companies headed? Controlism Concentration Hierarchy More Less Myopia
  • 52. Where are New Companies headed? Controlism Concentration Hierarchy More Less Myopia Adaptability & Flexibility
  • 53. Where are New Companies headed? Controlism Concentration Hierarchy More Less Myopia Adaptability & Flexibility People Focus
  • 54. Where are New Companies headed? Controlism Concentration Hierarchy More Less Myopia Adaptability & Flexibility People Focus Outsourcing
  • 55. IT continues to be exponential !
  • 56. Is  there  an  end  in  sight?? 100 mm Shockley, Bardeen, Human 0.1 mm and Brattain - 1947 hair The first IC-1959 10 mm ICs-1980 1 mm Bacteria Today’s Visible light transistors 0.10 mm Intel 2006 Viruses Intel 2010 End of the road? 10 nm ~2020 - 2025 Diameter of a X-rays 1.0 nm DNA helix Silicon lattice constant Diameter of a 0.1 nm carbon atom 1 angstrom
  • 57. Atomic manipulation has been a reality for some time… & just gets better – currently approaching the electron
  • 58. Why is IT really critical? Well, on a grand scale, we don’t understand much!
  • 59. Everything in the universe is governed by non-linearity and chaotic actions….
  • 60. Everything in the universe is governed by non-linearity and chaotic actions…. …but we are linear and limited thinkers devoid of tools & techniques to help us comprehend…
  • 61. Everything in the universe is governed by non-linearity and chaotic actions…. …but we are linear and limited thinkers devoid of tools & techniques to help us comprehend… If we have a long-term future it lies with technology & machines and their ability to extend our knowledge and understanding
  • 62. Futures Advance Society Technology Wealth Health Well Being Time
  • 63. Futures Advance Society Technology Wealth Health Well Being Oil runs out We do nothing Planet retaliates Life dies Time
  • 64. Futures Advance Society Technology Wealth Our green effort works Health & status quo just holds Well Being Oil runs out We do nothing Planet retaliates Life dies Time
  • 65. Futures Cold Fusion Climatic Control Advance Earth Management Nano - Bio Tech Society AI + AL +++ Technology Wealth Our green effort works Health & status quo just holds Well Being Oil runs out We do nothing Planet retaliates Life dies Time
  • 66. Futures Cold Fusion Climatic Control Advance Earth Management Nano - Bio Tech Society AI + AL +++ Technology Our climate and planet models are Wealth Our green effort works so crude that we have& no real just holds Health status quo clue Well Beingwhich trajectory we are on about …..and if we can influence itout Oil runs anyway! We do nothing Planet retaliates Life dies Time
  • 67. We now live in a world of the infinite… … how do you find, how do you choose?
  • 68. Predicting the Present Economic Index Lag Variables Google Trends Other Exogenous Variable
  • 70. Auto Sales by Make (Top 9 Make by Sales) Monthly Sales vs. Google Trends at Second Week of each month 36 9
  • 72. When you get tectonic forces… Shift happens!
  • 73. The changing shape of societies… Inherently Hunter Early Industrial linear & well Gatherer Civilizations Revolution behaved… Optimizing individual parts can optimize the whole Intuition mostly works
  • 74. The changing shape of societies… Inherently Hunter Early Industrial linear & well Gatherer Civilizations Revolution behaved… Optimizing individual parts can optimize the whole Intuition mostly Connectivity ∝ N and does not scale works
  • 75. The changing shape of societies… Information Society
  • 76. The changing shape of societies… Connectivity Phone ∝N 2 Information Society Internet∝N n
  • 77. The changing shape of societies… Semantic Society This all gets very much worse as everything becomes mobile and intelligent and sensory
  • 78. The changing shape of societies… Semantic Society This all gets very much worse as everything becomes mobile and intelligent and sensory
  • 79. The changing shape of societies… Semantic Society This all gets very much worse as everything becomes mobile and intelligent and sensory
  • 80. The changing shape of societies… Semantic Society This all gets very much worse as everything becomes mobile and intelligent and sensory
  • 81. The changing shape of societies… Semantic Society This all gets very much worse as everything becomes mobile and intelligent and sensory
  • 82. The changing shape of societies… Inherently non-linear & Semantic not well Society behaved… Optimizing individual parts never optimizes the whole Intuition mostly fails
  • 84. Web 3.0...4.0...5.0... Autonomous: Sensors Computing power Artificial Intelligence Human Augmentation Decision Making System Control People Support Society Support Commercial Support
  • 85. The sociology of people & animals will be overtaken by the sociology of fixed & mobile things
  • 86. The sociology of people & animals will be overtaken by the sociology of fixed & mobile things
  • 87. A  general  observa3on  ! We reward those who afford us more freedom – not less!
  • 88. Spot the problem... ~9 months Tech Cycle ~2.5 years Management Cycle ~5 years People Cycle 2 - 10 years Procurement Cycle
  • 89. Expect to see books, paper, telephones, email, txt ++ to die within the next decade ...and social nets & apps take over...
  • 90. We live in a society obsessed with risk! What about the upside/downside ratio?
  • 91. Modern organizations now look like this… Risk analysis
  • 92. Modern organizations now look like this… Risk analysis Opportunity analysis
  • 93. Thank You COCHRANE a s s o c i a t e s
  • 94. Thank You ca-global.org cochrane.org.uk COCHRANE a s s o c i a t e s