Mobile services access through Smartphones is a commodity and lead to increasing user expectations to get “All services on all screens”. The next “big” mobile services screen is in the vehicle. Consumers expect Smart Phone like mobile services experience in their car. In parallel to that trend, car manufactureres want to learn more about their products and how they are used and embrace the connectivity with Big Data and Analytics

1. THE CONNECTED CAR (R)EVOLUTION
Dr. Peter Decker
Symphony Teleca
CeBIT 2014
Smart Transportation Seminar
March 14

2. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2
Agenda
• Mobile Services – Beyond Smartphones
• The Connected Car (R)evolution
• The Value of Big Data
• An Ecosystem of Winners
• Realizing the Connected Car
• A Future Perspective

3. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
Symphony Teleca is a global innovation
and development partner
• Over 600 clients globally
• $300M in revenue and growing quickly
• 6,000 employees in 35 offices
• Industry recognized leader
• State of the art development centers in Europe,
India, China, Russia, the U.S. and more
Awards
Who we are

4. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Mobile Services – Beyond Smartphones
• Mobile services access through Smartphones is a commodity
• Increasing user expectations – “All services on all screens”
• The next “big” mobile services screen is in the vehicle
• Huge value in location and user preference based services
• Enables smarter, personalized transportation

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The Connected Car (R)evolution
The value is not in
the connectivity,
but what it enables
3G/LTE
WIFI
Bluetooth
GPSDriver
assist
Head unit
Rear seat
DisplaysDVD
Player
ECU
fuel
Eng
Man
User
Man Navi Seat
MirrorCamera
Camera
Camera
Amplifier
Vehicle
Relationship
Management
• Consumers expect a
Smartphone like mobile
services experience in
their car
• Car Manufacturers
want to learn more
about their products
and how it is used

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The Value of Big Data
Assume that all data
is useful…
… connecting the dots
can give you better
Insight in your customers and products with huge value
for many stakeholders in the value chain

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Tremendous Market Potential
• Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022
• Machina Research predicts that 90% of all cars will be connected by 2020
• Revenues will explode to $422B in 2022 from just $22B in 2012
Source: Machina Research, 2013

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Status and Usage
Service Indicators
Software Updates
An Ecosystem of Winners
Car
Manufacturers
- Reduced recall costs
- Better products
- Improved service
Vehicle Users
- Richer services access
- Preference based
content and ads
- Smartphone like
software updates
Insurance
Companies
- Better risk modelling
- Tailored insurance
offerings
- Enhanced data access
Content
Providers
- New revenue channel
- Storefront solutions
- Location and user
preference based ads
Governments
- Usage based taxes
- Enhanced data for
infrastructure planning
- Evidence data for
crime investigations
Data
Telematics
Diagnostics
Data Cloud Performance
Areas of potential benefits

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Realizing the Connected Car –
The Ingredients for Successful VRM
• Structured Analytics
• Federation and Brokering
Embedded
Update Client
• FOTA / SOTA / App updates
• Telematics Upload
• Optimised Synchronization
• Device Provisioning
• Software Management
• Analysis of device usage
• Rules based updates
• Version Control
Monetization
& Store Front
• Application Catalogue
• User Profile
• Billing integration
• Security Service
User & Device
Management
• Big Data Repository
• Hosted Cloud ServiceBig Smart Data

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Realizing the Connected Car –
A High Level Architecture
Update client
Event Reporting
Vehicle Software System
Vehicle Data Model
Management
/Admin
Console
Analytics
Standards
Compliant
Sync Protocol
Mediation/
Bridge
Big Data
Storage
SW Updates
Delta Package
Creation
Rules
Engine
Notification
Peripheral ECUs
Hosted Cloud
Platform
Update
tool
Connected Car
Security
Bearer Aware Communications
Bearer Networks

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Vehicle software will
always be up-to-date
Users recognize the value and pay
for in-car content and services
The Internet of Vehicles (IoV)The Future

12. THANK YOU
Dr. Peter Decker
www.symphonyteleca.com