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Google+ Your Brand: Why You Need Another Social Network

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Peter G McDermott
Peter G McDermott

Peter G McDermott provides an overview of using Google+ for brands. He explains that Google+ can be used as a social network, discovery network, and for content sharing and conversations. The document then provides steps for getting started with Google+, such as creating an account and profile, sharing content, engaging with others, and managing circles. It also discusses using +1 buttons to expand reach and encourages learning from others and being bold to help brands grow on Google+.

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Google+ Your Brand Why do you need another social network?
Who I Am Peter G McDermott ● Nobody ● Some guy on the Internet ● "I am not your guru." -John Fanavans
Why am I here? I took a chance.
What I have learned. - First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"
What you need to know. Marketing is going social. Search is going social.
So What is Google+? Social Network Discovery Network Content Sharing Conversation
How to get started.
Step 1: Create an account.
Step 2: Create your Profile
Step 3: Start sharing.
Step 4: Engage & Interact
Step 5: Manage your Circles
Start hanging out.
Ready to build your page?
Pages are like profiles.
+1 For All and All for +1!
+1: How it works. You +1 or share. Your followers see your +1's & shares.
+1: What it means. SPYW Search Plus Your World
Search Plus Your World Your photos, your friends, your stuff… "Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search."
How to get +1's Outside of Google+ Add +1 Button to Website Include +1 Button with all Content Include +1 in E-Mail Marketing Encourage users to share on Google+
How to get bigger & better. - Try new things. - Learn from others' mistakes. - Be bold. - Be authentic. - Network.
How to find me + more. Google me!
Me In Social Media Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott
Questions?

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Google+ Your Brand: Why You Need Another Social Network

  • 1. Google+ Your Brand Why do you need another social network?
  • 2. Who I Am Peter G McDermott ● Nobody ● Some guy on the Internet ● "I am not your guru." -John Fanavans
  • 3. Why am I here? I took a chance.
  • 4. What I have learned. - First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"
  • 5. What you need to know. Marketing is going social. Search is going social.
  • 6. So What is Google+? Social Network Discovery Network Content Sharing Conversation
  • 7. How to get started.
  • 8. Step 1: Create an account.
  • 9. Step 2: Create your Profile
  • 10. Step 3: Start sharing.
  • 11. Step 4: Engage & Interact
  • 12. Step 5: Manage your Circles
  • 14. Ready to build your page?
  • 15. Pages are like profiles.
  • 16. +1 For All and All for +1!
  • 17. +1: How it works. You +1 or share. Your followers see your +1's & shares.
  • 18. +1: What it means. SPYW Search Plus Your World
  • 19. Search Plus Your World Your photos, your friends, your stuff… "Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search."
  • 20. How to get +1's Outside of Google+ Add +1 Button to Website Include +1 Button with all Content Include +1 in E-Mail Marketing Encourage users to share on Google+
  • 21. How to get bigger & better. - Try new things. - Learn from others' mistakes. - Be bold. - Be authentic. - Network.
  • 22. How to find me + more. Google me!
  • 23. Me In Social Media Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott