Social tends in demographics, bridging the generation gaps with targeted social media.

1. Demographic Changes in Society Production Consultants Research 2009-2011

2. “ People resemble their times and their peers more than they resemble their parents.” Alan Foote

3. “ Each generation imagines itself to be more intelligent than the one that went before it and wiser than the one that comes after it.” George Orwell (1945)

4. “ Don’t insult our intelligence. Tell us what it is. Tell us what it does, and don’t play the national anthem while you do it.” Nike on behalf of Generation X

5. 2009 - Four generations at work & play Traditionalists Born 1932-1945 Baby Boomers Born 1946-1965 Generation X Born 1965-1978 Millennials Born 1979-1998

6. 1990 Age Split Source: U.S. Census Bureau, International Data Base.

7. 2000 Age Split Source: U.S. Census Bureau, International Data Base.

8. 2005 Age Split Source: U.S. Census Bureau, International Data Base.

9. 2010 Age Split Source: U.S. Census Bureau, International Data Base.

10. 2015 Age Split Source: U.S. Census Bureau, International Data Base.

11. 2020 Age Split Source: U.S. Census Bureau, International Data Base.

12. 2011 - Four generations at work & play Traditionalists Born 1932-1945 Baby Boomers Born 1946-1965 Generation X Born 1965-1978 Millennials Born 1979-1998 77 Years 63 Years 44 Years 30 Years OVERLAP & MESSAGE POINTERS

16. Audience Strengths Learn Act On Involvement Listen Communication Willingness Creativity Bringing Everyone Along Storytelling Transition Participation Project Excellence Ideas Follow Requests Change Support Applicability Visionary Acceptance Strategy Millennials Gen X Baby Boomers Traditionalists

17. Audience Strengths Trust and act on everyone’s message Don’t/won’t share Filtered messages Looking for the right message Communication Need for feedback Disregarding of experience Holding on to old ways Unsure what to stop doing Transition No clear alignment of change No experts Taking on too much Not getting involved Change Lack of corp. social responsibility Too ethereal Lack of involvement Lack of understanding Strategy Millennials Gen X Baby Boomers Traditionalists