OPMA session March 6, 2014

1. - Wikibrands OPMA - Being Pharma Social Sean Moffitt @seanmoffitt
March 2014
Toronto
@wikibrands
@crowdweek

2. Look in the digital mirror…
How many of you have 303 Facebook friends?
How many of you use check your smartphone 150 times per
day?
How many of you would rather lose your sense of smell than
technology?
How many of you update their LinkedIn profile regularly?
How many of you have been dumped via text message?

10. Canada
#1 Connected Nation

11. Canadians Love Online, Mobile, Social and
Video
87% of Canadians access the Internet Everyday
Online PC Time – Ranks 1st globally - 45 hours per month
Video - Ranks 2nd globally – 25 hours per month/291 videos
Social Media – 82% of us are social networkers
Facebook (19MM users) –#1 globally in daily returns and friends
74% of Facebook users come back daily
Twitter (11MM) - #5 Globally, surf twice as much vs. average people
Linkedin (7MM) - #3 Globally, 50% senior
management/owners/executives
Gaming - ranked top 10 in social gaming, 58% of us game/90% of youth
Mobile – 91% of us have a mobile phone, 62% of them are now
smartphones, #1 iPad nation

12. Mythbusting
– There are Industries
That are Immune to
Technology and The Open
Web

13. #1 EDUCATION
#6 RETAIL
#2 ENTERTAINMENT
#3 MEDIA
#4 ECOMMERCE
#5 HEALTH CARE
#9
#7
#10 NOT-FOR#8 TELECOMMUNICATIONS
CONSUMER/HOUSEH
FINANCE/BANKING
PROFITS
OLD GOODS
Digital is Reinventing Industries
2013 Proprietary and Confidential-Wikibrands
13

14. CEO’s Biggest Challenges

15. Authority ≠ Expertise
Measurement
Organizational Inertia

16. – At the highest meta
level, What is Really going
On Here To Drive Digital
Ahead?

18. The Top 13 Trends That Are Changing Business at
The Top 13 Trends That Are Changing Business at
Breakneck Speed
Breakneck Speed

19. The Role Of Pharma in Social Media?
The Rich Cousin – Investor
The Cool Nephew – Lifestyle Appeal
The Well-Travelled Uncle – Wisdom
The Supermodel Niece – Aesthetically
Appealing
The Friendly Aunt - The Social
Ringleader
The Family Consigliere- Helps Solve
Things

20. Ideas trump Technology
Great ideas that spread are rare and valuable
#1 Conversation Worthy Idea/Concept
#2 Great Product/Brand
#3 Customer Experience provided
#4 The Audience who Participates
#5 Culture/employees of a Company
#6 Method in which it interacts w/ its audience
#7 Incentives for referral
#8 Strong process
#9 Creative/design used
#10 Tools/technology platforms built
Source: Wikibrands Buzz Report

21. Digital Sensai
- Healthtap

22. Bridge the Distance with Professionals
- Medeo

23. Host a Hangout – UN AIDS

24. Crowdsourcing Communities
– Aviva Community Fund

25. Crowdsource Innovation - Sanofi

26. Crowdfunding Personal Health FundRazr

27. Generate Good Content – J&J

28. Become Visual
Storytellers/Infographics – GSK/Pfizer

29. Incent/Gamify Adherence - Lifevest

31. Build Alliances – Novo Nordisk

32. Monitor Outbreaks

34. Patient Tracker - Airo

35. Patient Tracking - OMSignal

36. Curate Information - AMEX

37. Adopt Platforms Early - AMEX
http://6secondscience.tumblr.com

38. Mash Up Technology - Novartis

39. Continuing Social Medical
Education

40. Be the Thoughtleader/Helper –
Mayo Clinic Social Media Helath
Network

41. Become Responsive/Swipeable

43. Corporate Social Responsibility –
Telus Upopolis

44. Mythbusting
– There is No Universal Code
for Doing Well in Social

45. The Hammurabi Code of Digital
Reciprocal
Ethical
Human
Awesome
Helpful
Authentic
Social

46. CONTENT QUALITY –
Shoot it, Visualize It, Provoke It, List It, Link It, Friend It, Say It

47. CONTENT FREQUENCY –
If the Customer is King, then Content is Queen
Activity per
Month
Great
Good
Minimum
Blog Posts
30+
12
5
Tweets
400
200
100
Facebook
Posts
Video
60
30
15
8
4
1
Email
8
4
1

48. IBM Guidelines – Simple, Reasonable, Visual and Public

49. The Biggest Wikibranding Sins
- Social and Digital Deafness is Tops-
Source: Agent Wildfire Buzz Report

50. Stay Connected…
Email
LinkedIn:
Twitter:
sean@wiki-brands.com
ca.linkedin.com/in/moffittsean
@seanmoffitt @wikibrands