1. SEO Training HubSEO Training Hub
AhmedabadAhmedabad
A platform to get your carrierA platform to get your carrier
started with leading internetstarted with leading internet
marketing industrymarketing industry

2. Institute ProfileInstitute Profile
 Vision:Vision:
 To convert your SEO dream career in reality by means real worth of your money.To convert your SEO dream career in reality by means real worth of your money.
Introduce the SEO platform for all who find the best option for their SEO career.Introduce the SEO platform for all who find the best option for their SEO career.
 Mission:Mission:
 We stand to serve you with systematic, holistic and solid knowledge about SEOWe stand to serve you with systematic, holistic and solid knowledge about SEO
branches like Search Engine Optimization, Pay Per Click, Search Engine Marketing,branches like Search Engine Optimization, Pay Per Click, Search Engine Marketing,
Search Engine Reputation Management, Social Media Optimization and more.Search Engine Reputation Management, Social Media Optimization and more.
 Attractions:Attractions:
 Expert SEO TutorExpert SEO Tutor
 Practical trainingPractical training
 Special care to offer keenness for the studentsSpecial care to offer keenness for the students
 Encouraging the students in learning the new tacticsEncouraging the students in learning the new tactics
 Case study of real time projectsCase study of real time projects
 Career guidance as well as communication skillsCareer guidance as well as communication skills
 We provide SEO training and consultancy to individuals as well as companies engagedWe provide SEO training and consultancy to individuals as well as companies engaged
in various fields such as Manufacturers, Exporters, Traders, Wholesalers, Suppliers,in various fields such as Manufacturers, Exporters, Traders, Wholesalers, Suppliers,
Educational institutes and various other profit as well as Non Profit organizations.Educational institutes and various other profit as well as Non Profit organizations.

3. What is SEO?What is SEO?
 SEO stands for “Search Engine Optimization”SEO stands for “Search Engine Optimization”
 In some areas it is known as “Internet Marketing” asIn some areas it is known as “Internet Marketing” as
well.well.
 Whenever you enter a query in a search engine andWhenever you enter a query in a search engine and
hit 'enter' you get a list of web results that containhit 'enter' you get a list of web results that contain
that query term. Users normally tend to visit websitesthat query term. Users normally tend to visit websites
that are at the top of this list as they perceive thosethat are at the top of this list as they perceive those
to be more relevant to the query. If you have everto be more relevant to the query. If you have ever
wondered why some of these websites rank betterwondered why some of these websites rank better
than the others then you must know that it isthan the others then you must know that it is
because of a powerful web marketing techniquebecause of a powerful web marketing technique
calledcalled Search Engine Optimization (SEO)Search Engine Optimization (SEO)..
 SEO is a technique which helps search engines findSEO is a technique which helps search engines find
and rank your site higher than the millions of otherand rank your site higher than the millions of other
sites in response to a search query. SEO thus helpssites in response to a search query. SEO thus helps
you get traffic from search engines.you get traffic from search engines.

4. Some Good Reasons to ChooseSome Good Reasons to Choose
SEO as Your CareerSEO as Your Career
 1. High demand for SEO services1. High demand for SEO services
 Once SEO was not a separate profession – Web masters performed some basic SEO for the sitesOnce SEO was not a separate profession – Web masters performed some basic SEO for the sites
they managed and that was all. But as sites began to grow and make money, it became morethey managed and that was all. But as sites began to grow and make money, it became more
reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand forreasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for
good SEO experts is high and is constantly on the rise.good SEO experts is high and is constantly on the rise.
 2. Short time period to start earning with SEO career2. Short time period to start earning with SEO career
 Definitely this field is very vast to learn as well as to recognize or we can say it is the field where youDefinitely this field is very vast to learn as well as to recognize or we can say it is the field where you
have to update yourself for everyday with changes of introduced by search engines. However, stillhave to update yourself for everyday with changes of introduced by search engines. However, still
with the basic learning of just two months you have chance to start earning.with the basic learning of just two months you have chance to start earning.
 3. Lots of Learning3. Lots of Learning
 For somebody who comes from design, development or web administration, SEO might look notFor somebody who comes from design, development or web administration, SEO might look not
technical enough and you might feel that you will downgrade if you move to SEO. Don't worry sotechnical enough and you might feel that you will downgrade if you move to SEO. Don't worry so
much – you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading butmuch – you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but
you are actually upgrading your skills packages.you are actually upgrading your skills packages.
 4. Start earning from home.4. Start earning from home.
 If you have good skill in SEO then there are many job platforms which are offering you job from theIf you have good skill in SEO then there are many job platforms which are offering you job from the
home. So, SEO is the good to start part time income with less efforts.home. So, SEO is the good to start part time income with less efforts.

5. Home Base WorkHome Base Work
WORK FROM HOMEWORK FROM HOME
 Above are the sources for getting SEO work atAbove are the sources for getting SEO work at
good offered price.good offered price.
 Moreover, you can do it as per your convenientMoreover, you can do it as per your convenient
time.time.
 Here, you can get the Hour Based work as well.Here, you can get the Hour Based work as well.

6. Basic SEOBasic SEO
 Basic SEO - Organic Search Engine Optimization TrainingBasic SEO - Organic Search Engine Optimization Training
course is intended at people who are concerned in knowingcourse is intended at people who are concerned in knowing
about Search Engine Optimization.about Search Engine Optimization.
 Under this course we will teach you On-page optimization,Under this course we will teach you On-page optimization,
Off-page optimization, Organic Search EngineOff-page optimization, Organic Search Engine
Optimization, Link Building, Search Engine Submission,Optimization, Link Building, Search Engine Submission,
Reputation Management and more.Reputation Management and more.
 This course will give only overall idea for all the fields withThis course will give only overall idea for all the fields with
basics knowledge.basics knowledge.

7.  SEO On-site Optimization:SEO On-site Optimization: Title, Meta Tags, Heading Tags, Page Limit Size, AnchorTitle, Meta Tags, Heading Tags, Page Limit Size, Anchor
Text, Number of links on a page, SiteMaps, keyword Research, Search SiteText, Number of links on a page, SiteMaps, keyword Research, Search Site
Functionality, Store Searched Keywords, SEO Header and Footer, Coding Standards,Functionality, Store Searched Keywords, SEO Header and Footer, Coding Standards,
Image Tag Optimization, SEO Site Analysis, Robots.TXT, website SEO Report.Image Tag Optimization, SEO Site Analysis, Robots.TXT, website SEO Report.
 SEO Off-site Optimization:SEO Off-site Optimization: Blog Reviews as well as Promotion, Forum Signatures,Blog Reviews as well as Promotion, Forum Signatures,
Press Releases, Directory Submission, Link Building, Social Bookmarking, ArticlePress Releases, Directory Submission, Link Building, Social Bookmarking, Article
Syndication, Viral Marketing, RSS Feed Submission, Increase Page Rank, Free BacklinkSyndication, Viral Marketing, RSS Feed Submission, Increase Page Rank, Free Backlink
Creation.Creation.
 Site Design and DevelopmentSite Design and Development: Logo, HTML, Attractive Designs and Patterns, Copyright: Logo, HTML, Attractive Designs and Patterns, Copyright
Content Writing, Call to Action, Copyscape and Duplicate Content Issues , CodingContent Writing, Call to Action, Copyscape and Duplicate Content Issues , Coding
Standards, Usage of all Tags, Larger Website Creation Techniques, CSS, etc.Standards, Usage of all Tags, Larger Website Creation Techniques, CSS, etc.
 Significant Factors for SEO:Significant Factors for SEO: Favicon.ico, Feedback Form, Bookmarking Page/Site,Favicon.ico, Feedback Form, Bookmarking Page/Site,
Refer to your Friend, Testimonials, Content Writing, Web Analytics, Add Newsletters,Refer to your Friend, Testimonials, Content Writing, Web Analytics, Add Newsletters,
CMS Software, , web 2.0, Blogs and Social Media Sites, etc.CMS Software, , web 2.0, Blogs and Social Media Sites, etc.
 Advanced SEO Technique:Advanced SEO Technique: Dynamic Page Optimization, Flash Optimization, URLDynamic Page Optimization, Flash Optimization, URL
Rewriting, Advanced Keyword Research, Competitor Research, Localization - LocalRewriting, Advanced Keyword Research, Competitor Research, Localization - Local
Optimization, Categorization, Internal Links Structure, etc.Optimization, Categorization, Internal Links Structure, etc.

8. What you will learn in link building?What you will learn in link building?
 Social bookmarkingSocial bookmarking
 Directory submissionDirectory submission
 ClassifiedsClassifieds
 Article SubmissionArticle Submission
 Press release submissionPress release submission
 Blog commentingBlog commenting
 Document submissionDocument submission
 PPT submissionPPT submission
 Micro bloggingMicro blogging
 Blog SubmissionBlog Submission
 Video SubmissionVideo Submission

9. Opportunities in market for SEOOpportunities in market for SEO
fresher and Link builderfresher and Link builder

10. Why US?Why US?
 Detailed information to each pointDetailed information to each point
 Practical TrainingPractical Training
 Onsite project workOnsite project work
 Result oriented trainingResult oriented training
 PlacementPlacement