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What Really WorksMay 4, 2011@SusannahFox#mh11
The view from the Web 2.0 Summit, 2010
“Your map is wrong” – Mark Zuckerberg
The view from Europe, 1489
6 in 10 U.S. adults go online wirelessly Nov 2010 survey
85% of U.S. adults have a cell phone Teens data Sept 2009; adults data Nov 2010
1 in 4 adults use apps All adults 85% use cell phones 35% have apps 24% use apps May 2010 and Nov 2010 surveys
Mobile reaches a different audience 4 in 10 U.S. adults have used their cell phones to access the internet: 48% of African Americans 40% of Latinos 31% of whites 1 in 4 U.S. adults used their cell phones for political activities during the 2010 election: 36% of African Americans 25% of Latinos and whites November 2010 survey
Mobile health 15% of U.S. adults have used their cell phones to look for health information: 28% of 18-29 year-olds  16% of 30-49 year-olds 6% of those ages 50+ 21% of Latinos 15% of African Americans 13% of non-Hispanic whites September 2010 survey
Peer-to-peer health care The online conversation about health is being driven forward by two significant trends identified by the Pew Internet Project: The Mobile Difference The Diagnosis Difference
“In God we trust. All others must bring data.”  – W. Edwards Deming
Free data! All of our reports, data sets, presentations, etc. are on our site: http://www.pewinternet.org Quick data questions: @SusannahFox

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Fox Mobile Health 2011

  • 1. What Really WorksMay 4, 2011@SusannahFox#mh11
  • 2. The view from the Web 2.0 Summit, 2010
  • 3. “Your map is wrong” – Mark Zuckerberg
  • 4. The view from Europe, 1489
  • 5. 6 in 10 U.S. adults go online wirelessly Nov 2010 survey
  • 6. 85% of U.S. adults have a cell phone Teens data Sept 2009; adults data Nov 2010
  • 7. 1 in 4 adults use apps All adults 85% use cell phones 35% have apps 24% use apps May 2010 and Nov 2010 surveys
  • 8. Mobile reaches a different audience 4 in 10 U.S. adults have used their cell phones to access the internet: 48% of African Americans 40% of Latinos 31% of whites 1 in 4 U.S. adults used their cell phones for political activities during the 2010 election: 36% of African Americans 25% of Latinos and whites November 2010 survey
  • 9. Mobile health 15% of U.S. adults have used their cell phones to look for health information: 28% of 18-29 year-olds 16% of 30-49 year-olds 6% of those ages 50+ 21% of Latinos 15% of African Americans 13% of non-Hispanic whites September 2010 survey
  • 10. Peer-to-peer health care The online conversation about health is being driven forward by two significant trends identified by the Pew Internet Project: The Mobile Difference The Diagnosis Difference
  • 11. “In God we trust. All others must bring data.” – W. Edwards Deming
  • 12. Free data! All of our reports, data sets, presentations, etc. are on our site: http://www.pewinternet.org Quick data questions: @SusannahFox

Editor's Notes

  1. Web 2.0 Summit map
  2. Web 2.0 Summit map
  3. QMapTitle: Account of the Islands of the Mediterranean.Author: Martellus, Henricus, Germanus; FlorenceDate: 1489Source: British LibraryDescription: (Whole map) World map, including the Cape of Good Hope, rounded by Bartolomeo Dias in 1488.Language: Latin http://blogs.library.auckland.ac.nz/arts/archive/2008/08/18/Medieval-Travel-Writing-online.aspx
  4. 48% of wireless users look online for information about doctors or other health professionals, compared with 31% of internet users who do not have mobile access.
  5. 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
  6. More than a quarter of American adults – 26% – used their cell phones to learn about or participate in the 2010 mid-term election campaign.  In a post-election nationwide survey of adults, the Pew Research Center’s Internet & American Life Project found that 82% of adults have cell phones. Of those cell owners, 71% use their phone for texting and 39% use the phone for accessing the internet. With that as context, the Pew Internet survey found that:14% of all American adults used their cell phones to tell others that they had voted.12% of adults used their cell phones to keep up with news about the election or politics. 10% of adults sent text messages relating to the election to friends, family members and others.6% of adults used their cells to let others know about conditions at their local voting stations on election day, including insights about delays, long lines, low turnout, or other issues. 4% of adults used their phones to monitor results of the election as they occurred. 3% of adults used their cells to shoot and share photos or videos related to the election.1% of adults used a cell-phone app that provided updates from a candidate or group about election news. 1% of adults contributed money by text message to a candidate or group connected to the election like a party or interest group.  If a respondent said she or he had done any of those activities in the last campaign season, we counted that person in this 26% cohort. Throughout this report we call this group “mobile political users” or the “mobile political population.”
  7. Quote attributed to W. Edwards DemingMap Title: Account of the Islands of the Mediterranean.Author: Martellus, Henricus, Germanus; FlorenceDate: 1489Source: British LibraryDescription: (Whole map) World map, including the Cape of Good Hope, rounded by Bartolomeo Dias in 1488.Language: Latin http://blogs.library.auckland.ac.nz/arts/archive/2008/08/18/Medieval-Travel-Writing-online.aspx