The Future of Public Relations
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http://pewinternet.org/Presentations/2010/Aug/Syracuse.aspx
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The Future of Public Relations
- 1. The Future of Public Relations Lee Rainie Director – Pew Internet Project Newhouse School – Syracuse University 8.22.10
- 2. June 25, 2010 2000 46% of adults use internet <5% with broadband at home <22% watch video online 53% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 66% have broadband at home >55% watch video online 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage
- 6. August 22, 2010 8 ways the media ecosystem has changed in the digital age and changed the character of the marketplace of ideas
- 17. August 22, 2010
- 20. Metaverse Roadmap http://www.metaverseroadmap.org/overview/ Augmentation Simulation External Intimate Augmented Reality (“first down lines”; smart phone apps) Lifelogging (JustinTV and social media) Mirror Worlds (Google Earth) Virtual Worlds (Second Life)
- 22. August 22, 2010 2 models to help you organize your thinking about your place in the value chain
- 23. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model
Notas del editor
- 10:15 How Media Consumption Has Changed Since 2000 Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
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- As noted in the roadmap report, the emergence of a robust Metaverse will shape the development of all realms. In manufacturing, 3D environments offer ideal design spaces for rapid-prototyping and customized and decentralized production. In logistics and transportation, spatially-aware tags and real-time world modeling are inspiring new efficiencies, insights, and markets. In artificial intelligence, virtual worlds offer low-risk, transparent platforms for the development and testing of autonomous machine behaviors, many of which may be also used in the physical world. This is just a sampling of coming developments based on early stage Metaverse technologies. In developing the Metaverse Roadmap, Smart’s group selected two continua likely to be reflective of the way it all unfolds – the spectrum of technologies and apps ranging from augmentation to simulation and the human-based spectrum ranging from intimate (identity-focused) to external (world-focused). They identified as the key components of the Metaverse future the technology sets grouped as “augmented reality,” “lifelogging,” “mirror worlds” and “virtual worlds.” Today we see the most rapid metaverse development in the use of Google Earth and similar world-mirroring tools and the mainstreaming of augmented reality due to the appearance of more GPS-based applications for smartphones. Lifelogging and virtual worlds are abundant in early form in online social networks and cyberspace places like Second Life and World of Warcraft. The research I do with Lee often involves asking people how the technologies being developed along the augmentation-to-simulation continuum are influencing them along the intimate-to-external continuum
- Security: No one expected that the level of malevolence online to be what it is, so the “start over” crowd would love to build a new system that would do a better job of authenticating people and their computers in a way that would keep hazards like viruses far away so that you wouldn’t have to buy special software for protection. Mobility: The internet was invented with fixed and stationary computers in mind and the fact that wireless connectivity has exploded the way it has … has caught many by surprise. The “start over” folks want to create a new system to assign internet addresses to small and mobile devices such as sensors, phones, and embedded processors in cars would allow them to connect to the internet securely. Instrumentation: When we asked experts three years ago what had surprised them most their first answer was the growth of the Web itself. Their second answer was the way file-sharing through peer-to-peer networks had emerged. Basically no one foresaw the level of traffic the internet would bear and there are all sorts of hassles in the way data moves on the internet these days. So, the “start over” folks would like to build something allowing all pieces of the network to have the ability to detect and report emerging problems such as technical breakdowns, traffic jams, or replicating worms to network administrators. Protocols: These traffic flow concerns also prompt “start over” architects to want to structure better traffic routing agreements between internet service providers that would allow them to collaborate on advance services without compromising their businesses. See http://www.technologyreview.com/InfoTech-Networks/wtr_16051,258,p1.html