Ad Week Change Makers Conference PUBLIC Presentation (jan 27, 2015)
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Presentation making the case for public engagement over public awareness to move issues forward and create social impact.
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Ad Week Change Makers Conference PUBLIC Presentation (jan 27, 2015)
- 2. 29 March 201529 March 2015
- 3. 29 March 201529 March 2015
- 4. 29 March 201529 March 2015 STOP TELLING ME TO BE GOOD TIME FOR ENGAGEMENT OVER AWARENESS
- 5. 29 March 201529 March 2015
- 6. 29 March 201529 March 2015 GREAT MEMORIES
- 7. 29 March 201529 March 2015 GREAT MEMORIES
- 8. 29 March 201529 March 2015 GREAT MEMORIES
- 9. 29 March 201529 March 2015 GREAT MEMORIES
- 10. 29 March 201529 March 2015 GREAT MEMORIES
- 11. 29 March 201529 March 2015 PICKED UP SOME BAD HABITS
- 12. 29 March 201529 March 2015 GREAT MEMORIES
- 13. 29 March 201529 March 2015 GREAT MEMORIES
- 14. 29 March 201529 March 2015 GREAT MEMORIES
- 15. 29 March 201529 March 2015 GREAT MEMORIES
- 16. 29 March 201529 March 2015 GREAT MEMORIES
- 17. 29 March 201529 March 2015 GREAT MEMORIES
- 18. 29 March 201529 March 2015 GREAT MEMORIES
- 19. 29 March 201529 March 2015 GREAT MEMORIES
- 20. 29 March 201529 March 2015 GREAT MEMORIES
- 21. 29 March 2015 TELLING RARELY WORKS ANY MORE
- 22. 29 March 201529 March 2015 SO WHAT SHOULD WE DO DIFFERENT?
- 23. 29 March 201529 March 2015
- 24. 29 March 201529 March 2015 TOP 10 WAYS TO ENGAGE
- 25. 29 March 201529 March 2015 GIVE ME SOMETHING TO DO
- 26. 29 March 201529 March 2015
- 27. 29 March 201529 March 2015
- 28. 29 March 201529 March 2015 GIVE ME A REASON TO DO IT
- 29. 29 March 201529 March 2015
- 30. 29 March 201529 March 2015 GREAT MEMORIES
- 31. 29 March 201529 March 2015 MAKE IT SIMPLE
- 32. 29 March 201529 March 2015 SIMPLE
- 33. 29 March 201529 March 2015
- 34. 29 March 201529 March 2015 MAKE IT FUN
- 35. 29 March 201529 March 2015
- 36. 29 March 201529 March 2015 GREAT MEMORIES
- 37. 29 March 201529 March 2015 MAKE IT REWARDING
- 38. 29 March 201529 March 2015
- 39. 29 March 201529 March 2015 SOLUTION // VOTE FOR A PARTY
- 40. 29 March 201529 March 2015
- 41. 29 March 201529 March 2015
- 42. 29 March 201529 March 2015 SOLUTION // VOTE FOR A PARTY
- 43. 29 March 201529 March 2015
- 44. 29 March 201529 March 2015
- 45. 29 March 201529 March 2015 PLAY TO MY INTERESTS
- 46. 29 March 201529 March 2015
- 47. 29 March 201529 March 2015 SHOW UP IN UNEXPTECTED WAYS
- 48. 29 March 201529 March 2015
- 49. 29 March 201529 March 2015 BE AUTHENTIC
- 50. 29 March 201529 March 2015
- 51. 29 March 201529 March 2015
- 52. 29 March 201529 March 2015 BE PART OF A WIN-WIN
- 53. 29 March 201529 March 2015
- 54. 29 March 201529 March 2015 LET THE ASK MATCH THE GOAL
- 55. 29 March 201529 March 2015 WHERE THE ASK MATCHES THE GOAL
- 56. 29 March 201529 March 2015 AND REMEMBER
- 57. 29 March 201529 March 2015 READY TO ENGAGE?
- 58. 29 March 201529 March 2015 FAILURE=SUCCESS
- 59. 29 March 201529 March 2015 YOU ARE A BIG SLEEPY CHARITY
- 60. 29 March 201529 March 2015 READY TO ENGAGE?
- 61. 29 March 201529 March 2015 Phillip Haid // Co-Founder + CEO phillip@publicinc.com 416.898.1700 @philhaid @publicinc THANK YOU 29 March 2015
Editor's Notes
- How many of you have children? How many of you have had this experience? You keep talking to convince your child but s/he is not listening
- We do the same thing when it comes to marketing social issues. We talk at our audience in what I like to call “show and tell”
- We have the Ad Council to blame for this because they have been so great at it Creating iconic campaigns we all remember
- Smokey the Bear – reminding you to put out your fire
- This is your brain on drugs
- A mind is a terrible thing to waste – United College Negro Fund
- Crash Test Dummies - Vince & Larry – Telling us to “Buckle Up”
- Hal & Joanne – Body Break for ParticipACTION
- As a result of past success we keep doing the same thing – telling people what we want them to know and hoping it will breakthrough
- IN A 24/7, MOBILE OBSESSED, MULTI CHANNEL UNIVERSE, TELLING RARELY WORKS ANY MORE And not because the campaigns aren’t great – cause I just showed you a bunch of incredible ones There is too much noise and people are saturated
- Don’t tell me what I should do Engage me. Help me do it. Incent me. Reward me. Recognize me. Make me laugh. Or Feel part of something. I want to make the case that engagement is where it is at for social issue/social impact marketing
- Because engagement is hard
- Lightning in a bucket. Not replicable. So . . .
- Need to keep iterating because failure = success