The document discusses the importance of hyperlocal blogging for real estate professionals. Jay Thompson, a real estate agent, gives a presentation on how focusing blog content on specific neighborhoods, referred to as hyperlocal blogging, can help real estate professionals stand out from the competition. However, Thompson also notes that a hyperlocal blog strategy should only be a portion of an overall blog strategy, and emphasizes being personal. The document provides examples of hyperlocal blog posts and discusses how a hyperlocal focus can help with search engine optimization.

1. Debunking the Hyperlocal Glory Jay Thompson PhoenixRealEstateGuy.com @PhxREguy Real Estate WordCamp April 12, 2010 Denver, Colorado

2. Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level Jay Thompson TPREG.com @PhxREguy RE WordCamp

3. Real estate advertising Webinar:Fine tune your hyperlocal focus ... Jay Thompson TPREG.com @PhxREguy RE WordCamp

4. By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition. Jay Thompson TPREG.com @PhxREguy RE WordCamp

5. Your (real estate) blog can not be successful unless your focus is hyper local Jay Thompson TPREG.com @PhxREguy RE WordCamp

6. Jay Thompson TPREG.com @PhxREguy RE WordCamp

7. Jay Thompson TPREG.com @PhxREguy RE WordCamp

8. Jay Thompson TPREG.com @PhxREguy RE WordCamp

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10. Jay Thompson TPREG.com @PhxREguy RE WordCamp

11. If you received an article that you know could be better written or more compelling, what would you do with it? Publish it. Jay Thompson TPREG.com @PhxREguy RE WordCamp

12. Don’t Get Me Wrong Hyperlocal is good for Search Engine Results Jay Thompson TPREG.com @PhxREguy RE WordCamp

13. Search Engines Drive Visitors Jay Thompson TPREG.com @PhxREguy RE WordCamp

14. Don’t Get Me Wrong Hyperlocal is good for Search Engine Results Single neighborhood sites Jay Thompson TPREG.com @PhxREguy RE WordCamp

15. Jay Thompson TPREG.com @PhxREguy RE WordCamp

16. Don’t Get Me Wrong Hyperlocal is good for Search Engine Results Single neighborhood sites A portion of your overall blog strategy Do what Mariana said… FAQs, tips, community info, etc. But BE PERSONAL! Jay Thompson TPREG.com @PhxREguy RE WordCamp

17. Jay Thompson TPREG.com @PhxREguy RE WordCamp

18. Don’t do this, but… Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move. My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes. Jay Thompson TPREG.com @PhxREguy RE WordCamp

19. Unsolicited Feedback From A-hole Comment: “I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.” Jay Thompson TPREG.com @PhxREguy RE WordCamp

20. Jay Thompson TPREG.com @PhxREguy RE WordCamp

21. Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it. If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place. I love your random musings. Always entertaining, I think it just shows who you are. Jay Thompson TPREG.com @PhxREguy RE WordCamp