1. We s(h)ave the World!
Raz*War: Un petit face aux
géants...
2. (% of statements
expressed with a positive
sentiment)
26%
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
Common ground: Passion for Listening,
Passion for “C to B”
PASSION
For Shaving
(GrowthBridge 2009-2XXX)
That led to
4. Please, help us
being the next
IceWatch…
Jean Michel Javaux: « Votre
marque peut devenir le
prochain Ice Watch Wallon »
5. Frédéric Dawans: “Je crois au combat contre les géants!
Raz*War peut se transforme en grand succès! "
…Or the next
Air Energy…
6. Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRazCo
(% of statements
expressed with a positiv
sentiment)
8. conquest of a
traditional market
in a
non-traditional way
basic need
web saavy
GrowthBridge and Raz*War: The Rationale
9. Why did Growth Bridge focused first on
shaving ? (1/3)
Source: Euromonitor
Price comparison for a typical
“last generation” razor head
(UK)
Source: Main Online, Title “Sharp Practice…”, Sean Poulter
Global toiletries: sector
comparisons
10. Global Men’s Grooming products
Increasing media attention
Why did Growth Bridge focused first on
shaving ? (2/3)
36. Some concluding remarks
• It works!
• But it has its limits…
• We did a lot of mistakes!
• ...But we learnt from them
• “Winning [Against Giants] is a matter of believing”
• ...Impacts also funding!