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Project Management
(Usually…)
Everyone is on the same side—OURS
Everyone is bound by the success of the project
Everyone has to continue to work together
Project management is NOT a contest.
On the field of battle, the spoken word does
not carry far enough, hence the institution of
gongs and drums. Nor can ordinary objects be
seen clearly enough: hence the institution of
banners and flags.
Ancient Chinese Book of Army Management.
1. What is a Project?
• All projects have a beginning, a middle and an end.
Beginning Middle End
Beginning Middle End
• A definition:
• “A temporary endeavor undertaken to
accomplish a unique purpose”
Projects have a common set of characteristics which
can also be defined by what they are not
A target
outcome
A defined life
span
Cross
organisationa
l participation
New or
unique
Time, Cost
and
performance
requirements
Projects have a common set of characteristics
which can also be defined by what they are not
A target
outcome
A defined life
span
Cross
organisational
participation
New or unique
Time, Cost and
performance
requirements
Explorations
Go on
indefinitely
One team or
one person
working alone
Creating the
same thing
multiple times
No constraints
on time, cost
or
performance
What a project isn’t
Explorations
Go on
indefinitely
One team or
one person
working alone
Creating the
same thing
multiple times
No constraints
on time, cost
or
performance
Assignment: analyse the
Project sheets from the
project wall or NQ project
concerning:
10 minutes.
Process Groups
• All projects typically go through these five
processes
Plan
Monitor &
Control
Implement
Close
Initiate
Assignment: In what stage of the process
are the projects now?
10 minutes
Plan
Monitor &
Control
Implement
Close
Initiate
• A process is a series of actions directed
towards a particular result.
Step 1 Step 2 Step 3 Result
activityinputs outputs
Figure 1.1 Project Life Cycle
(Gray & Larson, 2006, p6)
The Triple Constraint
Also known as the IRON TRIANGLE
Time
Scope Cost
Quality
The Quadruple Constraint
• Warning: Quality has many definitions
Time
Scope Cost
Quality
Assignment: check the 4 scopes and apply it on
the projects
Time
Scope Cost
10 minutes
What is Project Management?
Advantages of Project Management:
• Better control of financial, physical,
and human resources
• Improved customer relations
• Shorter development times
• Lower costs
• Higher quality and increased
reliability
• Higher profit margins
• Improved productivity
• Better internal coordination
Performing
Organisation
Project Manager
Client - Sponsor
Project Teamstakeholders
stakeholders
stakeholders
stakeholders
Project Management Framework
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Figure 1.2 Project Management Framework
(Schwalbe, 2006, p9)
Time Management
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Cost management
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Scope Management
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Quality Management
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Remember this?
• The first four knowledge areas are
• Core Functions
• The next four knowledge areas are Facilitating
Processes
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Integration Management – pulling it all together
Integration
Management
Time
Management
Cost
Management
Scope
Management
Quality
Management
HR
Management
Risk
Management
Communication
Management
Procurement
Management
Strategic Planning
Strategic Planning
1. What is strategy?
2. How do projects relate to strategy?
The strategy is simple, I think.
The strategy is to have a practice, and what it
means to have a practice is to regularly and
reliably do the work in a habitual way.
Seth Godin.
5 Forces analysis
Supplier
power
Customer
power
Threat of
New Entrants
Substitutes
Intensity of
competition
Michael Porter’s ‘5 Forces’ – 1980’s
business model template
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
PARTNER
NETWORK
REVENUE
STREAMS
INFRASTRUCTURE CUSTOMEROFFER
FINANCE
Osterwalder’s Business Model framework 2006
http://business-model-design.blogspot.com
Process
efficiency
Scorecard
Customer
satisfaction
Financial
Learning and
innovation
Balanced Scorecard
Kaplan & Norton (1994?) HBR
• Strategic Management Overview
– Involves determining long-term objectives, predicting
future trends, and projecting the need for new products
and services
– Provides the theme and focus of the future direction for
the firm
• respond to change
• allocating scarce resources
– Requires strong links among mission, goals, objectives,
strategy, and implementation
Set (SMART) Goals
Review Mission
Develop Strategies
Implement Strategies through projects
Align Strategies to goals
SWOT = SITUATIONAL ANALYSIS
Where are we now?
S
T
W
O
S
T
W
O
Positive Negative
S
T
W
O
InternalExternal
S
T
W
O
InternalExternal
Positive Negative
Assignment: take one of your own projects
from the project wall and apply the SWOT
analysis.
10 minutes
Set (SMART) Goals
Review Mission
Develop Strategies
Implement Strategies through projects
Align Strategies to goals
http://en.wikipedia.org/wiki/SMART_(project_management)
S Specific
M Measurable
A Achievable
R Relevant
T Time-bound
Letter Major Term Minor Terms
S Specific Significant[3], Stretching[3], Simple
M Measurable Meaningful[3], Motivational[3], Manageable
A Achievable
Agreed, Attainable[6], Assignable[2], Appropriate,
Actionable, Action-oriented[3]
R Relevant
Realistic[2], Results/Results-focused/Results-oriented[6],
Resourced[7], Rewarding[3]
T Time-bound
Time framed[2], Timed, Time-based, Timeboxed,
Timely[6][5], Timebound, Time-Specific, Timetabled,
Trackable
E[1] Exciting, Evaluated, Ethical
R[1] Recorded, Rewarding, Reviewed[8]
http://en.wikipedia.org/wiki/SMART_(project_management)
Assignment: take one of your own projects
from the project wall and apply SMART.
S Specific
M Measurable
A Achievable
R Relevant
T Time-bound
10 minutes.
Set (SMART) Goals
Review Mission
Develop Strategies
Implement Strategies through projects
Align Strategies to goals
Assignment: take the model of Porter and apply
it to the project.
Set (SMART) Goals
Review Mission
Develop Strategies
Implement Strategies through projects
Align Strategies to goals
Set (SMART) Goals
Review Mission
Develop Strategies
Implement Strategies through projects
Align Strategies to goals
projects
projects
projects
projects
projects
projects
projects
projects
projects projects
projects
projects
projects
projects
projects
projects
projects
Not all project proposals make it to
initiation
Every project idea isn’t progressed.
Why?
Time
Money
Focus
Financial Analysis
$$$
Net Present Value
Payback model
Return on
Investment
(there are more)
Net Present Value
Net Present Value (NPV) Model
Uses management’s minimum desired rate-
of-return (discount rate) to compute the
present value of all net cash inflows
positive NPV: the project meets the
minimum desired rate of return and is
eligible for further consideration
negative NPV: project is rejected
Net Present Value (NPV) Model cont’d…
NPV Calculations
determine estimated costs / benefits for
the life of the project and products it
produces
determine discount rate (ask
organization)
calculate the NPV
some organizations consider the
investment year as year 0, others
consider it year 1
some organizations enter costs as
negative numbers, others do not (ask
organization)
Example: CP829_Lecture_Week2_NPV.xls
Time to
Stop
and turn to a
new
presentation
pack
Payback model
Figure 4.1 Charting the Payback Period
(Schwalbe, 2006, p129)
Measures the time it will take to recover
the project investment
Shorter paybacks are more desirable
Payback occurs when cumulative
discounted benefits and costs are
greater than zero
Limitations of payback:
• ignores the time value of money
• assumes cash inflows for investment
period only
• does not consider profitability
Return on
Investment
Return on Investment (ROI)
Calculated by subtracting project
costs from the benefits and then
dividing by the costs
Formula:
ROI = (total discounted
benefits –
total discounted costs) /
discounted costs
Higher the ROI, the better. Many
organizations have a set or
minimum rate of return on
investment projects
(total discounted benefits –
total discounted costs)
discounted costs
Non-financial Analysis
$$$
Weighted scoring
model
Balanced
Scorecard
$$$
Weighted scoring
model
A weighted scoring model is a tool that provides a
systematic process for selecting projects based on
many criteria
– Steps in identifying a weighted scoring model:
• identify criteria for project selection
• assign weights (%) to criteria add up to (100%)
• assign scores to each criteria for each project
• multiply scores by weights to get total scores
– The higher the weighted score, the better $$$
$$$
Balanced
Scorecard
•Balanced Scorecard
– Robert Kaplan and David Norton developed this
approach to help select and manage projects that align
with business strategy
– Methodology that converts an organization’s value
drivers, such as customer service, innovation,
efficiency, and financial performance, to a series of
defined metrics
– See http://www.balancedscorecard.org for more
information
$$$
“The reasons for the increase in successful
projects vary. First, the average cost of a project
has been more than cut in half. Better tools have
been created to monitor and control progress
and better skilled project managers with better
management processes are being used. The fact
that there are processes is significant in itself.”
(Standish Group cited in Schwalbe, 2004, p13)
“The reasons for the increase in successful
projects vary. First, the average cost of a project
has been more than cut in half. Better tools have
been created to monitor and control progress
and better skilled project managers with better
management processes are being used. The fact
that there are processes is significant in itself.”
(Standish Group cited in Schwalbe, 2004, p13)
Smaller
projects
Better
tools
Better
training
Better
Selection
Portfolio
Mgt
Strategic
Alignment
More recently
Things you
should have
(if you want to succeed)
1. Executive support
2. User involvement
3. Experienced project manager
4. Clear business objectives
5. Minimized scope
6. Standard software
infrastructure
7. Firm basic requirements
8. Formal methodology
9. Reliable estimates
10. Other criteria, such as small
milestones, proper planning,
competent staff, and ownership
20 minute break
What is project
partnering?
Project Partnering is a process of
transforming contractual arrangements
into a cohesive, collaborative team that
deals with issues and problems
encountered to meet a customer’s needs
Assumptions
1. the traditional adversarial relationship between the owner and contractor
is ineffective and self-defeating
2. that both parties share common goals and will mutually benefit
Reduced administrative costs
Better resource use
Improved communication
Improved performance
Advantages
Existence of common
goals
High costs of the
adversarial approach
Shared benefits of the
collaborative approach
These things help
These things don’t
Conflicting goals
Lack of trust
Highly formal
relationship
Pushing people before
they are ready
Types of Contracts
Types of Contracts
Fixed Price Cost Plus
AKA
Lump Sum
AKA
Time and Materials
Cross Cultural Factors
Culture is a system
of shared norms,
beliefs, values,
and customs that
bind people
together, creating
shared meaning
and a unique
identity
You (and I) need to
make adjustments
when dealing with
people from other
cultures.
Relativity of time and
punctuality
Culture-related
ethical differences
Personal and
professional
relationships
Attitudes toward
work and life
Culture Shock
The natural
psychological
disorientation that
people suffer
when they move
into a different
culture
Successful partner relationships begin with
the search.
And just like you have to develop a team,
you have to develop partner relationships.
Selecting
Team
building Project
managers
Project
stakeholders
Expand the partnership
commitment to include
other key managers and
specialists
Build a collaborative
relationship among
the project managers.
Voluntary, experienced,
willing, with committed
top management.
Good people are hard to find.
So are good business partners.
If you find good
partners you want
to stick with them
Establish a “we” as
opposed to “us and them”
attitude toward the project
Co-location: employees from
different organizations work
together in same location
Establish mechanisms that will
ensure the relationship
withstands problems
Problem resolution
Continuous improvement
Joint evaluation
Persistent leadership
It is important to Celebrate Success
At major milestones and the ended of the project
Conduct a jointly review of accomplishments and disappointments.
Hold a celebration for all project participants.
Recognize special contributions
It’s about reinforcing
positive behaviour
Partnerships
fail regularly.
Senior
management don’t
support you
Cultural differences are forgotten or ignored
The wrong measurements
are applied
The wrong
incentives are in
place
Negotiation: Art or science?
Principled Negotiations
call for
Separating the people
from the problem
Focusing on interests,
not positions
Inventing options for
mutual gain
And whenever possible,
use objective criteria to
help you achieve your
goals
If pushed, don’t push back
Ask questions instead of
making statements
Use silence as a response
to unreasonable demands
Ask for advice and
encourage others to
criticize your ideas and
positions
work toward a win/win
scenarioWarnings for dealing with
Unreasonable People
Your goal is a happy
customer
So what makes a customer happy?
The negative effect of
dissatisfied customers
is far greater than
positive effect of
satisfied customers
(Richins 1983)
The negative effect of
dissatisfied customers is far
greater than positive effect of
satisfied customers
(Richins 1983)
In today’s modern
communications environment
that message can travel faster
and wider
(Hoch, 2006)
Every customer has
performance
expectations and
perceptions
(Parasuraman
1991)
Satisfaction is a
perceptual
relationship!
Perceived performance
Expected performance
Project managers must be
skilled at managing both
customer expectations and
perceptions
Your checklist;
 Don’t oversell the project; better to undersell
 Develop a well-defined project scope statement
 Share significant problems and risks
 Keep everyone informed about the project’s progress
 Involve customers early on decisions about project development
changes
 Handle customer relationships and problems in an expeditious,
competent, and professional manner
 Speak with one voice
 Speak the language of the customer
The strategy is simple, I think.
The strategy is to have a practice, and what it
means to have a practice is to regularly and
reliably do the work in a habitual way.
Seth Godin.
@pieterspinder
Haarlem, 19th May 2013

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