With the aim of helping organizations realize the software-defined enterprise, EMC, Pivotal, RSA and VMware form a unique federation of strategically aligned businesses, who are focused and free to execute on their individual missions. The Federation’s unique structure—aligned, strategically focused, and free to execute together or as independent companies—provides unparalleled benefits for customers. And the Federation’s continued re-investment and returns to shareholders are a proven formula for ongoing value creation.

1. 1EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Jeremy Burton
The Customer Journey

2. 2EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
The Software-Defined
Enterprise

3. 3EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Many Industries Face Structural Change

4. 4EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Today’s Business Challenges
React Faster To
Find New Growth

5. 5EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Today’s Business Challenges
React Faster To
Find New Growth
Cut Operational Costs &
Legacy More Than Ever

6. 6EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Today’s Business Challenges
React Faster To
Find New Growth
Cut Operational Costs &
Legacy More Than Ever
Balance Risk

7. 7EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Some Have Re-Defined Their Business.

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Some Have Not.

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BUSINESS IT

10. 10EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Infrastructure & Applications
Designed For A Different Era
New IT
Customers & Employees
Want Immediate,
Frictionless Access Through
Mobile Devices
Old IT

11. 11EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Build New Customer-Centric
Applications & Rapidly
Iterate Based On Community
Feedback.
New IT
HELP THE
CFO
Old IT

12. 12EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Process Vast Quantities Of
Customer & Partner Data In
Real Time & Build Predictive
Models Of The Future
10101010100101010
011001010101110010
1101010100101011111
New IT
IT Systems Focused On
Data Warehousing
IT Skills Focused On Reporting
Historical Internal Data
Old IT

13. 13EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Immediate Access To Low
Cost, Elastic Compute,
Storage & Network
Infrastructure
New IT
IT Infrastructure Is Siloed &
Labor Intensive To Manage
IT Infrastructure Is Slow
To Provision
Old IT

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Big Data Store
NETWORK
PACKETS
LOG FILES IT ASSETS INFORMATION
ASSETS
Adaptive, Data-Driven
Security
New IT
Security Is Perimeter-Based &
Focused On Intrusion Prevention
MONITOR
RESPOND
PREVENT
64%
Old IT

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We Must REDEFINE IT

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New IT Agenda
Infrastructure & Applications
Designed For A Different Era
Provide Access To
All Applications & Data Through
Mobile Devices.
Security Is Perimeter Based
& Focused On Intrusion
Prevention
Use Adaptive, Data-Driven
Security To Rapidly Respond To
Emerging Threats.
Build A Data Lake To Deliver
Greater Insight In Real Time.
IT Systems Focused On
Data Warehousing
IT Skills Focused On Reporting
Of Historical Internal Data
IT Infrastructure Is Siloed &
Labor Intensive To Manage
IT Infrastructure Is Slow
To Provision
Move To A Software-Defined
Data Center Infrastructure and
Expand It To a Hybrid Cloud.
HELP THE
CFO
2
Use Agile Development To
Build New Customer-Centric
Applications.

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ServiceProvider
Partners
vCHS
EnterpriseDataCenter
ApplicationsContent-Aware
Application Fabric / Data Fabric / PaaS
Software Defined Data Center
End User Computing
Security Analytics
Converged Infrastructure
Storage
+

18. 18EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
New IT Agenda
Access All Applications & Data
Through MOBILE DEVICES
Use ADAPTIVE, DATA-DRIVEN
SECURITY To Rapidly Respond
To Emerging Threats.
Build A BUSINESS DATA LAKE To
Deliver Greater Insight In Real
Time.
Build A SOFTWARE-DEFINED
DATA CENTER.
Build New Customer-Centric
Applications On A
NEXT GENERATION PLATFORM
SECURITY
ANALYTICS
BUSINESS
DATA LAKE
PLATFORM
AS-A-SERVICE
END USER
COMPUTING
SOFTWARE DEFINED
DATA CENTER
Application Fabric / Data Fabric / PaaS
Software Defined Data Center
End User Computing
ApplicationsContent-Aware Security Analytics
Converged Infrastructure
Storage

19. 19EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Application Fabric / Data Fabric / PaaS
Software Defined Data Center
End User Computing
ApplicationsContent-Aware Security Analytics
Converged Infrastructure
Storage
EVP SOLUTIONS
SECURITY
ANALYTICS
BUSINESS
DATA LAKE
PLATFORM
AS-A-SERVICE
END USER
COMPUTING
SOFTWARE DEFINED
DATA CENTER
Software
Defined
Data Center
Business
Data Lake
Security Analytics

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The Federation Difference
• Software-Defined
– New Application & Data Fabric
– New Data Center Infrastructure
• Architected Horizontally
– Provides Focus & Innovation At Each Layer
– Offers Customers Choice
• And…

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We Bridge The Gap Between Today & Tomorrow
Traditional Applications
2016 120M
2013 91M
30%
Today’s Data Center
Reduce Operating
Expenses
Software-Defined Data Center
Next Gen Cloud Applications
2016 34M
2013 11M
300%
Invest In New
Model

22. 22EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Re-Defining IT : The Building Blocks
Identify The Right Strategy For
Your Enterprise
Reduce Cost Then Innovate
Fix Core And Innovate
Innovate Immediately
✓
✓
✓
1Develop
Transformation Strategy
Develop Integrated Operating
Model Changes
People Skills & Mindset
Processes
Organization
✓
✓
✓
3Become Operationally
Agile
Design Technical Roadmaps
& Execute On Each Journey
Applications
End User Computing
Data
Infrastructure
Security
2Start Enabling
Technology Journeys

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SOFTWARE-DEFINED ENTERPRISE
SOFTWARE-DEFINED STORAGE
SOFTWARE-DEFINED DATA CENTER
Best Of Breed, Architected Horizontally, Unparalleled Choice
A Unique Federation Of Companies
ADVANCEDSECURITY

24. 24EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
The Software-Defined
Enterprise