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WEBSITE
RE-DESIGN
CHECKLIST

            https://placester.com/academy
Website Re-Design: Checklist

Evaluate existing website                                           Plan out your redesign
   Assess the quality and volume of your site content                     Set specific, time-sensitive goals to:
   Decide what kinds of content are missing                                  Increase conversion rates
   Determine how your site ranks for major keywords                          Increase sales
   Track your inbound links                                                  Generate more leads
   Get feedback from existing users                                          Reduce overhead costs
   Evaluate your lead generation and conversion numbers                      Improve market share
   Evaluate your labor and marketing costs                                   Improve brand awareness
   Ignore logos, looks, and competitor activity                           Choose a professional designer that knows real estate
   Decide whether you need to redesign                                    Discuss your goals with your designer
                                                                          Adjust goals as needed
Redesign your website
                                                                    Evaluate your new website
   Tailor your site to your customer niche
   Avoid using flash                                                       Test your new site for bugs, adjust as needed
   Don’t create a mobile site                                             Measure new site against your short term goals
   Make sure your design is flexible                                       Measure your goals again after three months
   Encourage agents to create their own individual sites                  Measure your goals again after six months
   Spend money on creating quality content                                Evaluate your new site’s overall performance and
   Develop an ongoing plan and schedule for creating                      improvement
   new content                                                            Make adjustments as needed


                                                                                                   https://placester.com/academy
                                                           For more detail: https://placester.com/academy/website-redesign-dos/

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Website Redesign checklist

  • 1. WEBSITE RE-DESIGN CHECKLIST https://placester.com/academy
  • 2. Website Re-Design: Checklist Evaluate existing website Plan out your redesign Assess the quality and volume of your site content Set specific, time-sensitive goals to: Decide what kinds of content are missing Increase conversion rates Determine how your site ranks for major keywords Increase sales Track your inbound links Generate more leads Get feedback from existing users Reduce overhead costs Evaluate your lead generation and conversion numbers Improve market share Evaluate your labor and marketing costs Improve brand awareness Ignore logos, looks, and competitor activity Choose a professional designer that knows real estate Decide whether you need to redesign Discuss your goals with your designer Adjust goals as needed Redesign your website Evaluate your new website Tailor your site to your customer niche Avoid using flash Test your new site for bugs, adjust as needed Don’t create a mobile site Measure new site against your short term goals Make sure your design is flexible Measure your goals again after three months Encourage agents to create their own individual sites Measure your goals again after six months Spend money on creating quality content Evaluate your new site’s overall performance and Develop an ongoing plan and schedule for creating improvement new content Make adjustments as needed https://placester.com/academy For more detail: https://placester.com/academy/website-redesign-dos/