1. WorkShop #2
Duurzame Business Modellen

2. ?

3. Free cars! Is that possible?

4. How to make money with a basic problem

5. - Meet 2TheLoo, a concept store in shopping streets -
a new chain of
‘public’ toilets.
First in Amsterdam
(next: Poland, Belgium,...)
Special Design toilets & branding

6. - Meet 2TheLoo, a concept store in shopping streets -
a new chain of
‘public’ toilets.
Business facts
- People pay premium prices: €1
Instant discount
- extra shop included
Linked with SCA
- sponsor deal

7. What’s innovative about this product?

8. What’s innovative about this product?

9. What’s innovative about this product?
Introducing
consumables

10. What’s innovative about this product?
Introducing
consumables
Taking away
consumables

11. An inspiring workshop about Business Models!

12. An inspiring workshop about Business Models!

13. An inspiring workshop about Business Models!
Innovative business models
Workshop & feedback
5 Guest Speakers

14. Today

15. Today
Duurzame Business Modellen

16. iMade - A new Digital Factory
VS

17. iMade - A new Digital Factory
VS
FabLab
Low Entry Point

18. iMade - A new Digital Factory
VS
FabLab
Low Entry Point
CleanRoom
Quality Production

19. iMade - A new Digital Factory

20. Lokale marktvraag
iMade - A new Digital Factory

21. Lokale marktvraag
iMade - A new Digital Factory
Industriële, op maat
gemaakte, kleine volumes

22. Do you remember? Foundations of iMade

23. KMOs in Vlaanderen
De focus voor iMade ligt op de KMO maakindustrie in Vlaanderen!

24. 90% van productie mogelijk
iMade vormt een centrale plek waar 90% van de productie mogelijk moet kunnen zijn.

25. Digitaal gestuurde
productietechnieken
De toekomstige iMade “Fabriek" betreft niet enkel 3D printing. Het gaat om digitaal gestuurde
productietechnieken, nét omdat deze technieken lokale productie toegankelijker maken.

26. Focus op kleine series
In de iMade “Fabriek" worden kleine series gemaakt.
Geen enkele stuks en geen massaproducties.

27. Laagdrempelige instap,
hoogwaardige afwerking
De instap voor de KMO moet laagdrempelig genoeg blijven,
al mag de kwaliteit van het product hierdoor niet negatief beïnvloed worden.

28. Competitief
met traditionele markt
Producten gemaakt in de iMade fabriek moeten competitief zijn met traditioneel vervaardigde
producten, zowel op vlak van prijs, kwaliteit als beleving.

29. Geen duurzaamheidslabel
iMade wil niet gelijkstaan aan een duurzaamheidslabel. Wel kunnen producten gemaakt in de
iMade fabriek een soort van iMade “stempel” krijgen, te vergelijken met “Made in Belgium”.

30. Hoogwaardig gesloten kringloop
iMade producten moeten passen binnen een hoogwaardig gesloten kringloop. Materialen
moeten op een bepaalde manier terugkomen en/of terugvloeïen.

31. Design principles
Door het vooropstellen van “design principles”, moet de KMO aan der lijve de duurzame en
innovatieve aspecten als meerwaarde ondervinden.

32. Sector overschrijdend
Het iMade project heeft als doel sectoroverschreidende samenwerking te bemoedigen.
Hierdoor is de iMade fabriek “open” van structuur.

33. The quest for a new business model
Workshop 2
Business
Models
Kick-Off
5 SepMei
Workshop 3
Gedeelde
Infrastructuur
17 Dec
Workshop 1
Duurzaam
Materialenbeheer
31 Mei
Oplevering
Q1/2014
Business Model
Development
Interviews

34. The quest for a new business model
Workshop 2
Business
Models
Kick-Off
5 SepMei
Workshop 3
Gedeelde
Infrastructuur
17 Dec
Workshop 1
Duurzaam
Materialenbeheer
31 Mei
Oplevering
Q1/2014
Business Model
Development
Interviews

35. Why?

36. Rudy, Angry Belgian

37. Steak
Friet €2.5

38. 15 years ago - 1 dominant business model

39. Today, battle of concepts!

40. Itunes, pay per song

41. Spotify, subscription on music

42. SonicAngel, Invest in new Artists

43. Other ways people could use the crowd?

44. Upstart: Invest in people’s career

45. Pave: Invest in people’s career

46. of ideas come from
analogy thinking
80%
G. Jucevičius, 2009

47. Business models change...
Telecom
Transport
Publishing
Banking
Health
...

48. What about iMade?

49. 1st Speaker
Annelies Geerts - INCENTIM

50. 2nd Speaker
Maka De Lameillieure - Flanders Inshape

51. Jurgen Ceuppens- IDC
3rd Speaker

52. What?
what is a business model?

53. Business Models

54. Business Models
- More than money transactions -

55. Business Models
- More than money transactions -
Explore alternative distribution options,
pricing tactics, partnerships, emotions,...

56. In a nutshell
An organization’s logic of creating,
delivering and capturing value.

57. Visual!

58. Why work with a visual language
Bird

59. Why work with a visual language
Bird
10%
remembers

60. Why work with a visual language
Bird
10%
remembers
65%
remembers

61. Why work with a visual language
Bird
Blue
Big eyes
Big head...
Pictures communicate a more complete idea.

62. Why work with a visual language
Bird
Images help groups move faster together.

63. Generate ideas!

64. Make ideas tangible?

65. Rationalize & verify?

66. Product vs Business innovation
Product Innovation Business Innovation

67. Product vs Business innovation
Product Innovation Business Innovation

68. Product vs Business innovation
Product Innovation Business Innovation
?

69. Product vs Business innovation
Product Innovation Business Innovation
?

70. www.boardofinnovation.com

71. Remember?

72. Remember?

73. Remember?
company
company
customer1
customer3
supplier1
supplier2
NGO
government
customer2
supplier3

74. Consumer
6 Stakeholders

75. 10 objects to exchange between these stakeholders

76. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Kickstarter : Crowdfunding your project

77. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
3D printing products

78. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
3DHubs - Community 3D Printing

79. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Runkeeper: running as a social experience

80. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
ZombiesRun: running as a game

81. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Techshop: Hackerspace via subscription

82. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Rights: Franchising Models

83. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Patents: Exclusivity right to exploit a service

84. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
OpenDesk: Open Source Furniture, made locally

85. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
OpenDesk: Open Source Furniture, made locally

86. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Klout: Online influence as reputation

87. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Klout: Online influence as reputation

88. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Fourquare : game tactics used for reputation

89. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Fourquare : Become Mayor!

90. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Bitcoin : digital currency

91. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Changers : From Eco-Power to Changer credits

92. Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Pay with the value of your social network

93. Example

94. Transactions

95. Example: iMade
IncIncIncInc
KMO+
Machine
Producent
Supplier
iMade Samenwerkingsmodel
IncIncHQHQ
iMade
Beschutte WPs
IncIncIncInc
Productie/
Assembly
Machines Leads
5
Less Money
IncIncIncInc
KMO
IncIncIncInc
Start-Up
IncIncIncInc
Freelancers
Product Product
Service License to Use
5
++
5
+
Product
Gebruiker
Product
Eigenaar5
Money
Used Product
?Credits?
Product
5
Money
Used Product
?
Rec. Material OVAM
5
Money
Recycled
Material
Material
5
Less Money
Used (iMade) Products
?Credits? ?
Waste?
5
€? ?Credits?

96. Feedback?

97. Feedback?

98. 4rd Speaker
Andries Vaneycken - Nearly New Office Facilities

99. 5th Speaker
Frederic Vermeiren - Colruyt Group

100. BREAK
15 min.

101. of ideas come from
analogy thinking
80%
G. Jucevičius, 2009

102. Business Model Analogies

103. Aux Raus = McDonalds for Music

104. 24symbols = Spotify for Books

105. Chemical Leasing = Leasing chemicals like Cars

106. How can we boost the iMade Business Model?

107. 4 working groups x 2 analogies
#1#1 #1#2 #1#3 #1#4
If you get stuck on an analogy,
you can choose between the other ones

108. Example: 3DHubs

109. Example: 3DHubs

110. Example: 3DHubs

111. Example: 3DHubs

112. Business Model Analogies
THINK

113. Make 2 new iMade Concepts

114. Next Workshop

115. Next Workshop
17 december 2013
Gedeelde Infrastructuur

116. +32484 960 793
manu@boardofinnovation.com
Many thanks!
Questions, just ask.