This document provides guidance on using social media for enrollment marketing. It discusses what social media is, why it's important, popular social media sites like Facebook, Twitter, YouTube and LinkedIn and how to use them. It also covers measuring social media's value, developing a strategic social media plan, and resources for getting started with social media marketing. The key takeaways are how to leverage social media for enrollment, tools to enhance your social presence, and a roadmap for entering the social media landscape.

1. How to Use Social Media in Enrollment Marketing

2. Social Media

3. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

4. Key Takeaways How to leverage social media in your enrollment marketing efforts Tools that you can use to enhance your social presence Roadmap on how to enter the landscape

5. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

6. What is Social Media? People connecting with friends, strangers and businesses Sharing and broadcasting info Growing and evolving The future of the Web

7. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

8. Why Social Media? It’s where your fans are. In August, people spent more time on Facebook than Google Social media use is up 43% year over year source People are talking – are you listening?

9. What is your reason? Increase brand exposure Build an online community Listen and engage Strengthen other online marketing tactics Support admissions reps with an additional tool

10. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

11. Popular Social Media Sites Facebook Twitter YouTube Linkedin

12. Facebook Largest site in the United States Used to connect with people the user already knows Allows some customization Can be integrated into any site Constantly evolving

13. Facebook Create a fan page and encourage people to “Like” it Anything published will be put into their feed An excellent way to promote events, offers, etc. Create custom tabs Facebook Connect integrates into your site Makes it easier for visitors to put you in front of their friends

14. Facebook Build your audience Current students Prospective students Alumni members Faculty/Staff

15. Facebook Maintain brand identity Add additional information History/About Us Degree programs Campus locations Cool features Contact form Contests

16. Facebook Create Facebook events Sends attendees a reminder Your institution will appear in front of their friends

17. Facebook Strategic engagement Contests Q&A Polls and surveys Consistent updates

18. Facebook

19. Twitter Used to broadcast information Tweets can be pulled into other sites Follow, follow, follow and people will follow you back!

20. Twitter Broadcast information about your school Limited to 140 characters, so keep it short Shorten URLs by using bit.ly Search for people looking for/talking about you

21. Twitter Target Students Alumni Community Engage Tweet RT @reply

22. Twitter Admissions FAQ’s Respond to ?’s Provide tips Converse

23. Twitter What will your personality be? Fun and friendly Professional and informative Informal and personal Combination

24. YouTube Second largest search engine 24 hours of video uploaded per minute 2 billion+ views per day Broad demographic: 18-54 years old

25. YouTube Video content Educational material Class samples Testimonials Event information How-to guides Promotional material Career services information

26. YouTube Customize the background image Additional functionality if EDU status: Clickable link Banner header Must apply for EDU status One channel per institution Established channel with representative amount of educational videos

27. YouTube

28. LinkedIn Used to connect professionally Connect with: Alumni Area employers Potential new students/employees 90 million worldwide users One new user joins every second

29. Linkedin Optimize company profile Create Linkedin group

30. Linkedin Build your audience Current students Alumni members Faculty/staff/employees Area employers

31. Linkedin Create/engage in discussions FAQ’s Relevant school topics Career fair updates Career services updates Industry news

32. Linkedin How to use for enrollment marketing Position Linkedin as an asset Online resume Help current students/alumni setup Shows your school is “current” or “up-to-date”

34. Yahoo! Answers

35. Flickr

36. Blogging

38. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

39. Measure Performance Number of connections Number of posts/comments Inquiries generated through contact form Referral traffic to branded website Social sentiment

40. Measure Performance Tools to use Web analytics Google Analytics, WebTrends, etc. Self-monitoring Manually checking the profiles/accounts Social monitoring software SM2 Alterian, Spiral 16, Social Mention, etc.

41. Social Monitoring Software Conversations occur everywhere Public perception impact Understand, then engage Measure impact of online branding efforts

42. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

43. Creating a Cohesive Campaign Before you initiate a campaign, consider – What is your expected outcome? How much time will you be able to devote? What resources are available to market your brand?

44. Strategic Planning Before you go online, consider: Who do you want to reach? Students? Their friends/family? Other professionals? What engaging ideas, videos and images will you publish to capture your network’s attention? How can you complement what you’re doing on your website/blog?

45. Strategic Planning Once you know what to say, find where to say it. Research your initial networks Start with one or two Create your accounts Friend and follow to build up your community

46. Strategic Execution Engage with your community Don’t just blast out information, talk to people Find the influencers in your area Analyze everything

47. Website Marketing Tips Add social media buttons to your site Utilize multiple channels…expand your reach Authenticity is everything – be yourself! Learn and respect the norms of the community

48. Website Marketing Tools Social Media Dashboards Hootsuite Tweetdeck Seesmic CoTweet Brizzly Identify influencers on topics Klout

49. What We’ll Cover What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

50. Resources Blogs http://mashable.com/social-media/ http://sphinn.com/hot/SocialMedia/ http://www.facebook.com/developers/ Social Sites Utilize Twitter to stay up on news/trends Research sites eMarketer

51. What We’ve Covered What is social media? Why social media? Social media sites and how to use them Measuring the value of social media How to get started with social media Resources Questions

52. Questions? Contact us at 1-877-851-7521 or marketing@plattformad.com