10. Translating User Actions Into
“Digital Intuition” model
Context
Content
Components
Community
and Friends
11. Why Implicit Feedback?
Implicit feedback Explicit feedback
No Extra User Effort Substantial User Effort
Reflects user behavior Limited and unstable
12. Why Relative Feedback?
Understanding
Relative feedback the Small
Absolute feedback
Nuances
Color: Grayscale Color: Black & White
15. myBrandsense
Touch your users with personal broadcasts
Relevant content reaches
the relevant user
In the right context
No need to customize or target
Continuous presence
integrated into your user’s
personal world of information