2. Avoid Social Media Burnout
How to create content and maintain a
productive workflow in the 'always on' world
of social media, while setting boundaries on
your work time and personal life.

3. @erikjfisher

4. www.indwes.edu

5. Social Media Serenity
bit.ly/socialmediaserenity

6. Unmotivate
Fatigue
Overwhelme
Underprepare
Discouraged

7. That is why the real problem of the Christian life comes
where people do not usually look for it. It comes the very
moment you wake up each morning. All your wishes and
hopes for the day rush at you like wild animals. And the
first job each morning consists simply in shoving them all
back; in listening to that other voice, taking that other point
of view, letting that other larger, stronger, quieter life come
flowing in. And so on, all day. Standing back from all your
natural fussings and frettings; coming in out of the wind.” -
C.S. Lewis, Mere Christianity

8. Prioritize
Macro and Micro planning

9. Opportunity Cost -
The difference in return between a chosen
investment and one that is passed up.

11. Become Batman
• Scheduling and Routines
• Dealing with Distractions
• Maintaining Focus

12. Unfortunately, common sense
isn’t actually very common. -
Alan Fisher

13. Having Priorities &
Schedule
Work ahead, Less Stress
Allows you to deal with last minute changes, and be
spontaneous

14. Three Content Creation
Methods

15. Three Content Creation
Methods
Panic Mode
Panic, Research, Write, Edit, Publish

16. Three Content Creation
Methods
The Kids Are Asleep Mode
Coffee, Research, Write, Edit, Publish
(more coffee)

17. Three Content Creation
Methods
Margin Mode
Research, Write, Edit, Schedule
Relax
Repeat

18. Dealing With Distractions
Unplug
Turn off Facebook Chat
Turn Off Push Notifications
Avoid information overload
Beware of the Addiction

19. Maintaining Focus
• Take a walk
• Multitasking is a lie!
• Use tools!
• Templates – Are you going to type
it over and over, or are you going
to make your computer type it?

21. Maintaining Focus
Pomodoro Technique - www.pomodorotechnique.com
• Choose a task to be accomplished
• Set the Pomodoro to 25 minutes (the Pomodoro is the timer)
• Work on the task until the Pomodoro rings, then put a check on
your sheet of paper
• Take a short break (5 minutes is OK)
• Every 4 Pomodoros take a longer break

22. Tweriod.com
Analyze when your tweets are
most retweeted, and when your
followers are tweeting most.

23. bit.ly/getbufferapp

24. Avoid Social Media Burnout:
http://podcampcincinnati.com/s14

25. @erikjfisher