This document shows the trends in sport for sponsors, and highlights that sport has become an entertainment business. It shows sponsors how they can best take advantage of this opportunity. Whether athletes like it or not, athletes have turned from sports stars to celebrities, sports clubs to brand icons. It is important for athletes to leverage their personal brands so they can maximise their income during their career, and sustain it post sport. http://podiumgm.com are brand management specialists working with elite athletes. We specialise in assisting and mentoring our clients to build their reputation and personal brand online to attract, maximise and sustain sponsorships, and commercial deals during and after they finish their sporting career. We do this by strategically increasing their social media exposure among other things to get them to their goals.

1. www.PODIUMRGM.com
REPUTATION GROWTH MANAGEMENT
PROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO MAXIMISE YOUR SPONSORSHIPS

2. AGENDA – 3 ITEMS
1. How sponsors can increase their sponsorship value by
creating a brand
2. How sponsors can extend the life and value of deals, and
increasing opportunities
3. How sponsors can safeguard their assets by managing their
athlete’s reputational risk
4. Extend to a global brand and market
= Online Brand Reputation Management
Build. Protect. Preserve.

3. WHAT DO THESE ATHLETES HAVE IN COMMON?
All have made more money from their brand and personality than from their
sports ability, despite being called over-rated
Matthew Hayden, David Beckham, Freddy Couples, & Greg Norman
Key Brand Benefits For Sponsors
Clear consistent brand image across products, market & reputation
Measurable ROI through online community
Their reputation precedes them
Build. Protect. Preserve.

4. MANAGING RISK
Key component to guard your sponsorship asset - Protecting Downsides
VS
Classified A - Asset Classified L - Liability
Who would you rather sponsor ?
Do your current athletes, protect their online reputation ?
DO YOU WANT YOUR ATHLETES TO BE ASSETS OR LIABILITIES ?
Build. Protect. Preserve.

5. MATTHEW HAYDEN - CASE IN POINT
Quick Facts
Playing ability was declining at end of his career.
(Didn’t pass 15 runs in 9 innings.)
The media and fans were calling him to quit.
Problem: Solution
He wanted to sustain his earnings past Hayden used his personality leverage to a create
his athletic career a brand & company based heavily online;
“The Hayden Way” (31/07/2009).
Build. Protect. Preserve.

6. HOW WAS THIS DONE?
1. Clear consistent brand, values, beliefs
2. Built a visible & vibrant online community
3. Proactive brand management to maintain and increase brand
4. Associated himself with charities & other key people
5. Developed a strategy to demonstrate measurable brand
value to sponsors
The strategy results in:
Increased media coverage, a global brand & measurable
brand value to sponsors
Build. Protect. Preserve.

7. OUTCOME FOR SPONSORS
Increase your sponsorship value, extend the life and value of your sponsorships,
expand your target audience, and increase opportunities & guard your business assets
= maximise your sponsorships
Leveraging sports brands & personalities online to maximise
revenue/sponsorship value during and after sport is a new industry
Do you want to:
Act Now - early adopter will receive the most benefit long-term
Fast Follower - gain benefit, but not as significant as early adopter
Laggard - dollar short, day late
Do you want to be ahead of the game and in control?
Build. Protect. Preserve.

8. WHY PODIUM RGM?
Who we have and are working with…
As seen in
Build. Protect. Preserve.

9. CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROL
Jake Allan (Managing Director)
Mobile: +61 412 973 192
Email: jake@podiumrgm.com
Web: http://podiumrgm.com