This webinar will explore display ad effectiveness and provide conclusive research into the value of more engaging rich media advertising. New research from PointRoll and Compete confirms that consumers exposed to expandable rich media ads are significantly more likely to take action across the entire purchase funnel. Together we'll look at the findings from this exclusive study and how to put this research to work for your digital strategies. During this session, participants will: Review display advertising – standard ads, flash ads and expandable rich media including cutting edge creative Explore the results of a comprehensive study on ad effectiveness Learn how expandable ads drive interest, consideration and conversion Understand how to leverage expandable ads in every campaign to push consumers down the purchase funnel Join Holly Mason, Senior Associate Online Media and Search at Compete, and Max Mead, PointRoll VP of Business Development and Analytics, or this deep dive into the business of rich media. For more information, contact your sales representative or info@pointroll.com.

1. Driving Performance: New Insights into Display Ad Effectiveness

2. SPOILER ALERT!!!

4. 102% lift in brand awareness, 135% lift in online ad awareness

5. 127% lift in message association, 55% lift in brand favorability

8. 149% site event lift for rich media vs. standard ads

10. Digital display drove 9% increase in dollar sales to the advertiser, leading to an incremental $11 million in sales; a 10x return on a media investment of $1.1 million.PURCHASE Source: 2009 and 2010 PointRoll data (Site Events), and Third Party Dynamic Logic, Compete and Nielsen research study data based on PointRoll campaigns.

11. Click on image in slide show mode to view demo What is Rich Media Display Advertising?

12. Creative is Key for Driving Sales

14. Understand Your Audience Find Your Audience Serve the Right Creative (Engage your Audience) Primary Dashboard Integration

15. Key Findings of Compete/PointRoll Analysis

16. Study Overview All analyses performed by Compete based on its panel and established methodologies; notably , the Compete panel is click-stream vs. cookie based, enabling broad measurement of activities across much longer time spans Three campaigns selected, one each from Automotive, CPG, and Financial Services verticals spanning 2009-2010 Selections were based on campaign size and representation of expandables vs. non-expandables Time Span Measured- campaign period plus one week

17. Definitions Individuals’ Behavior on the Following Activities: View Through - Visit to the marketer's site during the time frame measured Third Party Research Site Visitation - In-market, research sites or social sites Competitor Site Visitation – Visits to primary competitors’ websites Key Performance Indicator (“KPI”) - Visit to area(s) of the marketer's site considered lower funnel Brand Search - Searches containing brand name Category Search - Searches for general terms associated with the category or service

19. Driving key purchase indicators (KPIs): Expandables outperformed non-expandable by an average 43% and by as much as 115%.

20. Driving brand search: Expandables outperformed non-expandables by an average of 39% and by as much as 155%.

21. Category Search: Expandables outperformed non-expandables by an average of 24% and as much as 143%

22. Driving third party research site visitation: Expandables outperformed non-expandables by an average of 49% and by as much as 180%.

24. Interest: Compete/PointRoll - Category SearchUsers entering category search terms who also viewed a display ad

25. Interest: Compete/PointRoll Third Party Sites Visits to in-market, research, and social sites

26. Interest: Compete/PointRoll - Competitor Site VisitsVisitors to brand’s competitors’ sites

27. Consideration: Compete/PointRoll - View Through Site VisitsUsers exposed to an ad that later visited the brand’s site(s)

28. Conversion: Compete/PointRoll – KPIsUsers taking actions on brand’s site tied to intent and purchase

30. Included all campaigns containing Site Event tracking from January 2008- July 2010 across 1,029 campaigns

31. Included 86.2B impressions (57.8B Rich Media and 28.4B Non-Rich Media)Findings: View Through Lift: 103% Click Through Lift: 193% Event Through Lift: 149% Select Vertical Event Through Results:

32. Interpreting the Results

34. You Are Missing Out. Big. Use integrated messaging and creative across campaigns Align display with search Creative matters Expandable ads perform across the purchase funnel Rich media increases ROI Measure your campaigns’ performance holistically Take advantage of measurement tools

35. Questions?

36. Thank You! sales@compete.com@compete blog.compete.com info@pointroll.com @pointroll blog.pointroll.com