This presentation discusses Fevicol, a leading Indian adhesive brand. It outlines Fevicol's popular marketing strategies, including creative advertising campaigns created by Ogilvy & Mather. Some of Fevicol's most well-known campaigns include print ads with the slogan "Fevicol Ka Jod" and TV commercials such as "Joint Family" and "Pakde Rahna Chorna Nahi." The presentation also covers Fevicol's segmentation of the mass market, targeting of wholesalers, retailers, and consumers, and positioning as the number one white adhesive brand in Asia.

1. PRESENTATION
ON

2. INTRODUCTION
Fevicol is a brand of
adhesives owned by
the Indian company
Pidilite
It is one of the largest
selling adhesives brand
in Asia

3. Current Ad Strategies
One of the main
reasons for
Fevicol’s popularity
is the creative
marketing strategy.
It includes
successful
advertising
campaigns created
by Ogilvy and
Mather

4. Media Selection and Coverage
*Print*
‘Fevicol Ka Jod’

5. OOH : ‘’Zor Laga Ke Haiyaa’ ’

6. *TVC*
‘Joint Family’ and ‘Pakde Rahna
Chorna nahi’

7. MoochWali

8. S.T.P.
Segmentation : Mass Market
Identifying base: Economic Products with
quick solution
Target Group
Wholesalers, retailers, stationery stores,
carpenters, housewives, students
Positioning
The No. 1 white adhesive brand in Asia

9. Competitors :
Araldite
Bondtide
Locite
Dendrite
Tagline/ Slogan :The Ultimate Adhesive
USP : The largest selling white adhesive brand
in India

10. Thank You
By
Pooja and Ankita