1. About PostNL
March 2015

2. 2
Profile
We are proud of
our roots stretching back 200 years,
our market leadership and
our position as leading challenger
in other countries

3. 3
Brand
We’re proactively responding
to the growth in online shopping with
our parcel and e-commerce services,
and we’re constantly coming up with
new smart solutions
3

4. 4
We’re offering an increasing number
of digital solutions, like our digital
billing and direct e-mail
The world is changing … so is PostNL
We offer online retailers both
convenient parcel services and online
solutions
We have also gained a strong market
position in the UK, Germany and Italy
Unstoppable
growth in online
sales
Digitisation of
correspondence
Liberalisation
of the European
postal market

5. 5
PostNL: the essential link
in the market for sending and receiving
We know like no other how to get it
from the sender to the receiver, in
print and online
Our local level network is the best,
and no one else has as many
delivery and retail points
We offer our customers valuable
solutions with smart combinations
of print and online

6. 6
PostNL in numbers (2014)
2,900
Post Offices and Parcel Points
in the Netherlands
4,251
million euros in revenue
56,221
employees
4,297
vehicles

7. 7
PostNL in numbers (2014)
Market share 26%
in UK, 8% in GER
and 15% in ITA
142 million
parcels
in NL, BE and UK
2,705 million
addressed mail items
in NL
12 million
online contacts
in NL

8. 8
Strong 2014 performance creates solid base
for 2015
• Cost savings, partly phasing, and price increases more than offset volume
decline
• Delivery quality, customer satisfaction and employee engagement increased
• Continued good performance Parcels
• International volumes and revenues grew, underlying cash operating income
below last year
• Improvement net cash contributes to solid financial position
• Pension agreement resulted in reduced cash contributions
• Solid base for delivering on 2015 target
* Excluding partial sale TNT Express and impact of bond buy backs
€4,251m
Revenue
2013: €4,163m
UCOI
including UK
€293m
2013: €147m
Net cash
from operating and
investing activities
€124m
2013*: €43m

9. 9
PostNL future perspective
Smaller mail and bigger parcel
company
• Based on our core competence of
running efficient and high quality mail
and parcel networks
• Based on motivated workforce
• High performance culture
Predictable and solid business
• Further adjust mail operations to
maintain profitability
• Build to expand parcels
• Sustainable delivery of cash

10. 10
Our strategic focus areas
10

11. 11
Mail in the Netherlands
• Highest level of quality in Europe
• Best price-quality ratio
• Wide range of products
• Several service levels
• Wide range of chain solutions
• Variety of digital solutions for
direct mail and direct marketing

12. 12
Mail in the Netherlands
Continued strong performance
Reported revenue
(€ million)
Underlying cash
operating income
(€ million)
Addressed mail
volume*
(%)
Total cost savings
(€ million)
2014: 2,012
Q4: 594
2014: 231
Q4: 99
2014: -10.7%
Q4: -9.3%
2014: 127
Q4: 32
2013: 2,060
Q4: 602 2013: 78
Q4: 75
2013: -11.9%
Q4: -12.9% 2013: 95
Q4: 31
• Delivery quality increased to 96.7%
(2013: 95.8%)
• Cost savings and price increases
more than offset volume decline
• Positive effect on results of
incidentals such as bilaterals and
weather
• Total cost savings of €127 million,
ahead of schedule, of which €32
million related to pensions
• Phasing restructuring cash out
• Balanced new collective labour
agreements
* Adjusted for working days / elections underlying volume decline in 2014
was 11.3% (Q4 2014: 9.9%, Q4 2013: 13.4%)

13. 13
Direct marketing
Analysis & Insight Campaign proposal
Production &
Delivery
Response &
Evaluation
● Determine goal
● Define target audience
● Collect customer
information
● Acquire channel insight
● Determine data quality
● Determine approach given
target group and goal
● Determine media choice,
proposition and moment
● Supplier choice
● Creation, production and
delivery of campaigns
● Managing various
channels and suppliers
● Processing response
● Adjust campaig
● Analysis campaign results
● Learn from campaign
● Analysis customer data,
channel behaviour and
data quality
● Data and target group
advice
● Target group profiles
● Target group addresses,
physical or digital
● Data enrichment and
maintenance
● Device a campaign and
come up with a proposal
● Advice on the use of direct
media given the target
group, proposition and
moment
● Advice on choice of
suppliers
● Taking care of creation
and advice on maximising
reach and response
● Ensuring effective
production, fulfilment and
delivery
● Campaign management
(single point of contact)
● Physical and digital
response processing
● Real-time campaign
statistics
● Analysis of campaign
results
● Supplying of reports and
advice
Integral approach – total solution
NeedSolution

14. 14
Direct mail
Mail
Direct mail chain
Campaign
strategy
Target
group
selection
Choice of
media
Creation &
design
Production
& mailing
Response
processing
Customer
Service
Result
analysis
Shore
Online
Customer
Information
Customer
Insight
Customer
Contact
DM PartnersDM Partners

15. 15
Document solutions
Know-how Production Distribution Response
● Goal & strategy
● Advice on and design of
the information and
invoicing chain
● Data optimaliseren
● Klantinzicht
● Taking care of printing and
production processes
● Design more flexible
processes
● Central invoicing
● Multi channel output
● Optimised distribution
● Effective and quick
response handling
depending on need
● Data processing
● Incoming invoices
● Cash flow
improvement/Reducing
DSO
● Chain advice
● Credit check
● Advice on recievers’
preference
● Data quality (returns
management and credit
management)
● Outsource printing &
fullfilment
● Centralised billing
● Print purchasing
● Digital distribution
products
- Finbox
- AcceptEmail
- Digital policy
- Business Portal
● Physical distribution
products
- Regular mail
- Certified mail
● Credit management
● Scanning and off-shore
data-entry
● Archiving in the cloud
Integral approach – total solution
NeedSolution

16. 16
Transaction mail services
Mail
Transaction mail services
Billing & Document
Solutions
Data
processing
Customer
Service
Customer
Contact
Choice of
channel
Billing & Document
Solutions
Payment
Billing & Document
Solutions
Production
& mailing
Billing & Document
Solutions

17. 17
Reorganisation of Dutch letter process restartedReorganisation of Dutch letter process restartedReorganisation of Dutch letter process restartedReorganisation of Dutch letter process restarted
18,50018,50018,50018,500 22,00022,00022,00022,000
mail deliverersmail deliverersmail deliverersmail deliverers
and 4,500 mail menand 4,500 mail menand 4,500 mail menand 4,500 mail men
CollectionCollectionCollectionCollection DeliveryDeliveryDeliveryDeliverySorting andSorting andSorting andSorting and
preparationpreparationpreparationpreparation
mail itemsmail itemsmail itemsmail items
a daya daya daya day
13,000 customers13,000 customers13,000 customers13,000 customers
for collectionfor collectionfor collectionfor collection
11,500 customers11,500 customers11,500 customers11,500 customers
for deliveryfor deliveryfor deliveryfor delivery
2,300 Post Offices and2,300 Post Offices and2,300 Post Offices and2,300 Post Offices and
225 Business points225 Business points225 Business points225 Business points
2,300 Post Offices and2,300 Post Offices and2,300 Post Offices and2,300 Post Offices and
225 Business points225 Business points225 Business points225 Business points
10101010
millionmillionmillionmillion
175,000175,000175,000175,000
P.O boxesP.O boxesP.O boxesP.O boxes
fromfromfromfrom
260260260260
inininin
2013201320132013
totototo
100100100100
inininin
2015201520152015
prep locationsprep locationsprep locationsprep locations

18. 18
International
Focus
Focusing on markets
where liberalisation is
the most advanced: the
UK, Germany and Italy
Expansion
Targeting expansion of
our position as the
leading challenger in
these markets
Growth market
We process more mail
abroad than we do in the
Netherlands

19. International
Enhance cash profitability
UK
• Revenue growth:
higher prices and
improved product mix
• Contract wins and
improved margins in
downstream access
(mail and packets)
• Results impacted by
roll-out E2E
• Currently reviewing
details Ofcom
consultation together
with LDC
Germany
• Results Q4 show
stabilisation, FY
impacted by ongoing
fierce competition
• Cost improvement
programs and
commercial initiatives
up and running
• Rulings from regulatory
bodies still necessary
Italy
• Further volume growth
Formula Certa
• Volume growth partly
offset by slightly lower
prices
• Packets & Parcels
initiative develops as
expected; launch of
new flat parcel product
Reported revenue
(€ million)
Underlying cash
operating income
(€ million)
2014: 1,711
Q4: 473
2014: 8
Q4: 3
2013: 1,615
Q4: 428
2013: 24
Q4: 8
19

20. 20
International
Whistl UK
• Volume-wise the UK is the largest
mail market in Europe
• Whistl clear number 2 in UK mail
market
• Joint venture with LDC
• 26 % Market share
• Growth in parcels and continued
growth in mail

21. 21
International
Postcon Germany
• Germany is volume-wise the second
mail market in Europe
• Postcon is clear number 2 in German
mail market
• 8% Market share
• Household coverage: 85% (last
mile/140 partners), 15% downstream
access
• Growth through increased network
coverage and alliances
• Certificates: ISO 9001, ISO 14001,
ISO/IEC 27001, OHSAS 18001

22. 22
International
Nexive Italy
• Unique and real alternative to
incumbent Poste Italiane
• Full service offering: from print to
delivery
• Over 650 branches
• Pioneer in technology applied in
postal market:
• 15% Market share
• Network coverage 74% of Italian
households
• Certificates: ISO 9001, ISO 14001,
OHSAS 18001

23. 23
Parcels
• Market leader in parcel
distribution in the Benelux
• Collection, sorting and
delivery of parcels and
pallets
• Approx. 98% of domestic
parcels delivered within 24
hours
• Parcel volumes increasing
rapidly thanks to online
shopping
• Focus on e-commerce and
retail services

24. 24
Parcels
Strong volume growth, especially in international volumes
• Continued strong growth largely driven by
e-commerce
• Increased international volumes,
especially milk powder to China
(incidental rather than sustainable)
• Improved business performance and
higher efficiency
• NLI: 17 depots operational; around 95%
of volume through NLI network – in Q4
first impact from declining implementation
costs
• Financial impact subcontractors in line
with expectations, FY: €8 million (Q4: €3
million)
• Capturing synergies with Mail in the
Netherlands by redesign Car Unit
Reported revenue
(€ million)
Underlying cash
operating income
(€ million)
Volume growth
(%)
2014: 854
Q4: 245
2014: 98
Q4: 33
2014: +8.8%
Q4: +12.8%
2013: 803
Q4: 219
2013: 89
Q4: 25
2013: +9.2%
Q4: +7.5%

25. 25
Parcels
Parcels
Parcel chain
Customer
Service
Customer
ContactPartners
Payment Delivery
Parcels
Cargo Services
Parcels
Fulfilment
Parcels
Partners

26. 26
Parcels
International
We support cross border e-commerce ambitions
Logistics
We offer a wide and
innovative product portfolio in
international distribution,
fulfilment and value added
services
E-commerce
International online shopping
is becoming increasingly
popular, leading to rapid
growth in volumes of
international parcels and
consumers
International
We manage an international
network for the distribution of
parcels to any destination in
the world

27. 27
E-commerce
• We make the most of the
opportunities offered by the
Internet
• We support online retailers with
advice and logistics
• We offer ready-to-go concepts
for smaller enterprises

28. 28
E-commerce
Know-how
Starting &
optimising web shop
Marketing
Fulfilment &
distribution
● Setting goal
● Defining target group
● Target group needs
● Multi channel strategy
● E-commerce know-how
● Building and starting a
web shop
● Payment options
● Sending options
● Technical know-how
● Generating web traffic
● Optimising conversion
● Media choice
● Target group analysis
● Sending internet orders
● Order picking
● Stock system
● Delivery options for the
receiver
● Real time and pro-active
information
● E-commerce / Retail
advice
● Multi channel advice
● Profile analysis
● Starter kit
● Essential facts
● Standaardised web shop
software (MyShop)
● Checkout
● Payment: CheckPay,
collection, credit reports
● Cendris online
● Direct marketing
● Unaddressed advertising,
Folders.nl
● Tartget group analysis
● Look a like data
● Parcelware / MijnPost
● Track & Trace / MijnPakket
● Fulfilment (PostNL,
Euromail
● Sending solutions
● Reports
● Checkout / Pakje Gemak
● Notifications & indication of
delivery time slot
Full service e-commerce solution – Kick start, higher return, cross channel and international
28
NeedSolution

29. 29
E-commerce
E-commerce services
Retail Marketing Webshop Payment Fulfilment Delivery
Customer
Service
Partners
Partners
Business
Development
Webshops Partners Parcels Parcels
E-commerce integrator

30. 30
Retail network offers new opportunities
Our new retail network
Largest retail network in the Netherlands:
2,900 locations in shops
Two formulas: Post Office and Parcel Point
4,800 stamp sales points
Easily accessible and long opening hours
New possibilities
Drop off parcels in the evening and they will be
delivered the next day
Introduction of unmanned parcel points
Introduction of personal space on PostNL.nl
and the PostNL app
Manage your mail and parcels business anytime, anywhere

31. 31
Two formulas –
each with its own target group
Post office
for consumers
• Full range of postal products/services
• Business partner range
• Same opening hours as the shop
Now in
• Supermarkets and convenience stores
• 2,377 outlets
Business Point
for business customers
• Full range of postal products/services
• Business partner range
• Longer opening hours
• Free parking
Now in
• Office supply and print/copy shops
• 236 outlets

32. 32
PostNL Business Points offer everything the
business customer needs
Place to hand over bulk mail, parcels and single-item mail
900 PO Box locations where you can collect your mail right away
first thing in the morning
Sales point for postage stamps, parcel stamps and other mail-related
products and services
Car registration transfer and other partner services

33. 33
Tomorrow’s employer
How do we create a flexible
and socially responsible
organisation that can
maintain itself in a shrinking
and competitive market?
Corporate responsibility ambition
Tomorrow’s PostNL
• We want to contribute to solving societal dilemmas
Tomorrow’s sustainability
How do we minimise the
impact of our products and
processes on our climate?
Tomorrow’s society
How can we contribute to the
vitality of society?

34. Appendix

35. 35
Contents
• Organisation
• Corporate Responsibility
• Organisational entities
• Cendris
• Billing and Document Solutions (BDS)
• Shore
• Euro Mail
• Spotta
• Spring Global Mail / International Mail
• Mail in the Netherlands
• Quality and portfolio
• Direct mail
• Transaction mail services
• Door to door

36. Organisation

37. 37
Board of Management
CFO
Jan Bos
CEO
Herna Verhagen

38. 38
Executive Committee
Parcels
Gerrit Mastenbroek
Mail NL Operations
Albert Rodenboog
CIO
Marcel Krom
Mail NL Marketing &
Sales
Arno van Bijnen
CFO
Jan Bos
CEO
Herna Verhagen
HR
Roger Muys
International & M&A
Pim Berendsen

39. 39
Organisational structure
Parcels International
International
Mail/Spring
Marketing
& Sales
Operations
Data &
Document
Management
Mail in NL
Parcels
in NL
Cargo
Service
International
Parcels
United
Kingdom
Germany Italy

40. 40
Our history
First postage stamp:
use is voluntary
until 1877
Officially named
Staatsbedrijf der
Posterijen, Telegrafie
en Telefonie (PTT)
Privatised PTT
rebranded Koninklijke
PTT Nederland (KPN):
made up of PTT Post
and PTT Telecom
1852 1928 1989
1906 19311799
Postal services
transformed into
national service
First charity surcharge
on a stamp
First automated sorter
brought into use

41. 41
Our history
KPN floated on the
Amsterdam stock
exchange
The last mail train
travels across the
Netherlands; trucks
take over the work
PTT Post changes its
name to TPG Post
TPG Post rebrands to
TNT Post
KPN acquires
Australian company
TNT
TNT and PTT Post
together become part of
the TNT Post Group
(TPG). PTT Telecom
continues independently
under the name
KPN Telecom
TPG becomes TNT
TNT Post continues
independently under
its new name PostNL
1996 1998 2005 2011
1994 1997 2002 2006

42. Corporate responsibility
• Tomorrow’s employer
• Tomorrow’s sustainability
• Tomorrow’s society

43. 43
Tomorrow’s employer – focus points
• Motivated employees
• We are an attactive employer, for our employees and for people on the
external labour market
• Culture & diversity
• We create a work environment where everyone feels welcome and safe and
challenged to cooperate to better serve our customers. Our employees are as
diverse as our society
• Sustainable employability
• Our policy targets employees in all phases of life, keeping them productive,
well trained, skilled, engaged and healthy, employed within or outside of
PostNL, now and in the future

44. 44
Tomorrow’s sustainability – Focus points
• More efficient logistics infrastructure
• As a consequence of our new logistics infrastructure we reduce the average
CO2 emissions per letter and parcel
• More energy efficient buildings
• We want to reduce the CO2 emissions of our company buildings. We strive to
achieve a B-label of our office buildings and a C-label for our production
locations
• Cleaner and fuel efficient fleet
• Making our vehicles more green through Euro 6, electrical and green gas
propulsion
• Innovation
• CO2 neutral inner city deliveries
• Investigating our potential role in increasing return flows

45. 45
• Together with our customers we offset carbon
emissions associated with letters and parcels
• You can use “Green Mail” to send mail in the
most sustainable way possible
• You contribute to offsetting the carbon
emissions produced by the delivery of your
mail
• We invest your contribution in Gold Standard
climate protection projects
Tomorrow’s sustainability
Offsetting carbon emissions with Green Mail
We match your contribution and invest the
entire amount in sustainable projects in
the Netherlands

46. 46
Tomorrow’s sustainability
Mail ecolabel
What is the mail ecolabel?
• A quality standard focusing on the
entire postal chain
• Concrete measures to make your
mailings more environmentally friendly
• You may display the ecolabel if you
meet a certain number of the criteria
Mail ecolabel foundation
• The foundation behind the ecolabel,
Stichting Milieukeurmerk Post, is a
collaboration between the major
postal companies in the Netherlands,
various industry associations and
individual companies
• We were one of the initiators and are
currently a member of the foundation
The objective is to promote
environmentally friendly
production and delivery
of mail
!

47. 47
Tomorrow’s society – Focus points
• Tomorrow’s generation
• Through this programme we want to contribute to society and improve our
internal and external reputation. We target children because they are the
future of our society
• Services that fit
• We want to offer services that fit the needs of tommorrow’s society. We will
constantly monitor whether there are issues in our society PostNL could play
a logistical role in helping to solve

48. 48
What is PostNL doing?
• We motivate our 50,000 employees in the
Netherlands to get involved in our partnership with
WFP
• We draw attention to the issue of world hunger,
focusing especially on the school meals programme
• In 2014 we donated 2.5 million meals to the school
feeding programme in Malawi
Tomorrow’s society
World Food Programme
We’ve been a partner of the
World Food Programme
(WFP) since 2002
• WFP is a UN organisation
and the largest humanitarian
agency in the world
• Every year WFP feeds some
90 million people in more
than 80 countries
A child dies of hunger
every six seconds

49. 49
Tomorrow’s society
Good Food Book
• PostNL produces this book to support WFP
• Since 2007 every year a new edition
• Top cooks contribute free of charge
• Proceeds go to WFP school feeding
programme
• 1 book = 40 school meals for a child in
Malawi
• In 2014 25,000 copies sold
• And 650,000 Christmas cook booklets
Price € 11.99
Donation to WFP
€ 8.00 per book
!!
49

50. 50
Tomorrow’s society
Kids Moving the World
What does KMTW do?
• Aims to raise the awareness of Dutch
children regarding certain global issues
• Uses a light-hearted approach to teach
children about poverty, hunger and climate
change
• 90 enthusiastic volunteers work as “Game
Guides” each year
• PostNL gives employees the skills and scope
to act as Game Guides
Thanks in part to PostNL 400,000 children
have been introduced to the interactive
educational package

51. 51
Tomorrow’s society
Social engagement
Children’s
Stamps
• Charity surcharge
stamp
• 2013 proceeds
€11.6 million
• The foundation
uses the proceeds
to support projects
for children aged up
to 18 at home and
abroad
Letters
to God
• Letters addressed
to God are
forwarded to the
Evangelical
Broadcasting
Company (EO)
• Its support staff
pray for the person
who wrote the letter
Letters to
Saint Nicholas
• We deliver letters
addressed to Saint
Nicholas to his
"official" temporary
address in Nuenen
• If the child includes
a stamp he or she
will get a reply
Mail in the
classroom
• www.postnl.nl/
postindeklas
• Information to help
children give a talk
in class on “the
path of a letter”
• Mail-related
material to support
classroom lessons

52. Organisational entities
• Cendris
• Billing & Document Solutions
• PostNL Shore
• Euro Mail
• Spotta
• Spring Global Mail / International Mail

53. Cendris
•Cendris knows everyone

54. 54
Cendris
Customer
Contact
Customer
Information
OnLine InSights
Quality
data
Advice on
target
group
Market
intelligence
Event &
trigger
marketing
Customer
contact

55. 55
Cendris
Customer Information
• Number 1 on the Dutch market
• 80 million addresses supplied annually
• 25 million addresses
• 7 million consumer surveys per year
• 100 employees
Activities
• Business and consumer addresses
• Advice on target group
• Data quality and data maintenance
• Marketing Intelligence
• Consumer types
• Lead generation
• Segmentation
Since 1985 Cendris Customer Information
has specialised in the collection, processing,
analysis and segmentation of business and
consumer information
✔✔✔✔

56. 56
Cendris
Customer Contact
• Specialised in organising and handling customer contacts
• Help in finding, developing, retaining and winning back
customers by phone and e-mail and via chat, Internet sites
and social networks
Activities
• Contact Centre Services
• Online
• Professional Services
• Managed Insourcing
• Webcare

57. 57
Cendris
OnLine
Activities
• E-mail marketing
• Transactional and operational
e-mail campaigns
• Texting campaigns
• Display advertising and affiliate marketing
• Search engine marketing
E-mail marketing in detail
• Expert online advice and
consultancy
• E-mail marketing software,
independent reseller of Clang®
and DMdelivery
• E-mail contact strategies
• Full service e-mail marketing
agency
• Self service with Cendris OnLine
• Multi-channel integration
• Better insight with Cendris
Marketing Intelligence
@

58. 58
Cendris
InSights
Activities
• Development and implementation of
multi-channel customer programmes on the
basis of Cendris information and expertise
• Effective and efficient custom solutions for
complex commercial challenges
• Integrated solutions with Customer, Channel
and Program Intelligence
• Advice
How to create an offer geared
specifically to particular target
groups
• Design
Media-independent custom
solutions in clear, easy-to-
follow projects and
programmes
• Implementation
Ensuring result-oriented
implementation
!!
How can we help with
complex commercial
challenges?

59. 59
Cendris
Just a few of our customers…
59

60. Billing & Document Solutions
•Making the processing of your
transaction mail more efficient

61. 61
Billing & Document Solutions
Transaction mail
• Offering solutions for all your outbound transaction mail flows for both
Business-to-Business and Business-to-Consumer
• Sending major volumes of documents
• Bills, policies, payslips, statements and levies
• To consumers and businesses
• Via post, e-mail, website and other channels
• Save costs and time

62. 62
Billing & Document Solutions
Physical and digital output
DigitalPhysical
E-mail
(with or without payment functionality)
Print & Mail
Digital bill
(presented via Internet banking environment)
Printed matter purchasing
(stationary and commercial)
Business portal
(hybrid communication with your customers)
Distribution management
ArchivingBusiness continuity
Supply chain solutions
(centralised billing, credit management, scanning, data entry, etc.)
Transaction mail output migration; physical and digital

63. PostNL Shore
•Your partner in information logistics

64. 64
PostNL Shore
• Annual processing of more
than 500 million images
Market leadership
• International customer base
in all sectors where
(internal) logistics is core
business
Customers
• More than 18,000 data
specialists
• Bespoke Global Sourcing
• Entrepreneurship
Organisation
• ISO 9001, 18000 & 27001
• Investors in People
• Open standard interfaces
Best practices

65. 65
PostNL Shore: information logistics
Processing address information on parcels and mail
items. Collecting postage, recognising parcels and
processing payments
Recognising, counting and coding objects on
conveyor belts from a distance. For example: flowers,
irregularly shaped parcels or luggage items
Complete management of your information flows,
from scanning to archiving. Your primary processes
will speed up and become more efficient
Digital processing and publishing of documents, such
as syllabi for students, blue prints, tariff overviews or
manuals
Monitoring workflows of documents, for example, and
if necessary intervening according to agreed
protocols
Mail and parcel
automation
Object recognition
Document management
Digital publishing
Workflow monitoring

66. Euro Mail
•The direct marketing specialist

67. 67
Euro Mail
• Mailing house offering an increasing
number of online services to
complement its print services
• Optimum preparation, processing and
sending of single and cross-media
DM mailings
• Increase reach and response, lower
costs
Euro Mail offers total solutions in the
area of direct marketing, fulfilment and
transaction mail

68. 68
Euro Mail
Preparing, processing, posting
Strategic
advice
Target group
advice
Step 1
Preparing
Step 2
Processing
Printing/printed
matter advice
Creative
advice
Cross-media
advice
Fulfilment
advice
Franking advice Response advice
Step 3
Posting

69. Spotta
•Delivering unaddressed print
advertising throughout the
Netherlands

70. 70
Spotta
Figures
Facts
• Market leader (more than 50%) in
unaddressed communication
• Initiator of the “sealbag”
• Distributes 7 of the 10 most popular
leaflets
• Member of ELMA, DDMA and DFMA
We are the number-one specialist when it
comes to handling the interaction between
the sender and receiver with the greatest
impact, and we offer the best mix of
resources to take our customers’ business
beyond the letterbox
!!
What? How many?
Door to door volume Over 8 billion leaflets
Employees 500
Deliverers 27,000
Weekly reach 6.4 million households

71. Spring Global Mail
International Mail
•International business mail, parcels
and return solutions

72. 72
Spring / International Mail
Spring/IM make it easy for
businesses to communicate and
trade across international
boundaries by providing innovative
mail, parcel and return solutions.
What makes us unique?
• Global presence, local knowledge
• Flexible and customer driven account management
• Alternative to traditional postal companies whereby we
act as a broker (outside of the Netherlands) for
international distribution solutions
Facts & Figures
• One business unit operating under two brands:
• PostNL | Benelux
• Spring | Worldwide – outside the Benelux
• Headquartered in the Netherlands
• 1,000 employees in 13 countries
• Focus on international e-commerce, direct mail and
reverse logistics
• Strategic partner for Dell, Office Depot and National Pen
• Business partner of E-Commerce Europe

73. Mail in the Netherlands
• Quality and portfolio
• Direct mail
• Transaction mail services
• Door to door communication

74. Quality & portfolio

75. 75
Quality in delivering your mail
Delivering mail is “people work”
• Because of this human factor, some mail, a very
small percentage, is delivered late or not at all
• This might be the result of a truck breaking down,
for example, or a sorting machine not working,
or due to extreme weather conditions
Average percentage of
mail undelivered after
six days
Source: VGP research, 2010
#1
Independent research by the Dutch Association of
Large-Scale Users of Postal Services (VGP)
has shown that we excel in delivery quality
Delivery reliability
• 99.5% of your mail (sent as Basic) arrives at the
right address
Delivery speed
• 99.2% of your mail (sent as Basic) arrives by the
time agreed
Average percentage of
mail delivered by the
time agreed

76. 76
Financial gain
because your
invoices arrive earlier,
meaning you receive
payments faster
More effective
planning
because we deliver
your mail at a set time
How you profit from our high quality delivery
Higher response
to your direct mailings
because more
mailings reach the
right address
More happy
subscribers
because more
magazines and other
periodicals arrive
on time at the right
address

77. PostNL offers the best quality and a choice of
delivery speeds

78. Direct mail

79. 79
• Direct mail is personal and hands-on,
providing maximum impact by delivering
a message that not only reaches your
target group but also grabs hold
• Direct mail increases advertising and
brand effects in multimedia campaigns
Direct mail reaches it mark
Which medium:
- has a 98% “opportunity to see”?
- can deliver 61% web traffic?
- can generate a 46% response?
Direct mail can!
Direct mail increases
the quality of your
reach!
More than any other type
of advertising, mailings are
read with the most interest
and are also the most
saved, most reread and
most passed on to others
Direct mail boosts
involvement
Direct mail is seen as a
sign of appreciation and
evokes good feelings
Source: Mail Monitor Online analysis by The University of Groningen, and DM Ontvangersonderzoek analysis by Metrixlab, July 2010
✔✔✔✔

80. 80
High delivery quality
• You decide when it goes
through the letterbox:
PostNL is the only postal
company that delivers six
days a week
• We offer the highest
delivery quality: 99.7% of
the mail is delivered to
the right address
Direct mail sent with PostNL reaches its mark
Consultancy
• Thanks to our mail
database, the largest in
the Netherlands, we
know what makes DM
successful
• Our DM consultants will
be happy to advise you
on how to get a
maximum effect with DM
DM concepts
• Comprehensive range of
creative direct mail
concepts for an attractive
price

81. 81
PostNL’s direct mail products
Direct mail delivery speeds
• 24 hour
• Basic
• Economy
• Budgetmail
Direct mail products
• Address Service
• Data maintenance
• Basic Card
• Traffic Card
• 3D Card
• Privacy Card
• High Attention Card
• Interactive Traffic Card
• Easy Response Card
• eBridge
• Teaser & Reminder
• Mobile Quick Response Code (QR)
• Send Me Now
• Your Attention Stamp (printed)
• Mail Monitor Online
!!

82. Transaction mail services

83. 83
How does the customer benefit?
• The customer keeps control of the processes and
at the same time can concentrate fully on its core
business
• Enhances the competitive position: lower costs
and improved service for the customer
Transaction mail services
What do we mean by transaction mail services?
• This includes all mail with the exception of print
advertising (DM and unaddressed) and magazines
• Invoices/bills, giro payment slips, bank statements
• Information for the customer with a
unique, personal character
What solutions does PostNL offer?
• Print mail products (e.g. bulk mail,
Postage Paid Mixed, etc.)
• Digital communication options like
e-mail, online presentment
(Business Portal, for example), etc.
• Hybrid mail products (combining print
mail with e-mail and online)
• Value added services (print, fulfilment,
response processing, digital archiving,
change-of-address service, credit
check, billing and collection services,
payment services)
• Supply chain concepts like credit
management, etc.
!!

84. Door to door communication

85. 85
What is door to door communication?
Door to door communication is
the delivery of print advertising
door to door on the basis of
• Postcodes
• Target group segmentation
• Within a certain radius around a shop
The door to door medium is
the medium of choice to
• generate shop traffic/online traffic
• raise brand awareness
• activate consumer response

86. 86
Door to door remains a popular medium
Door to door works
• 97% of Dutchmen reads leaflets
• On average, households read
door to door advertising for 17
minutes per week
• 24% of Dutchmen reads leaflets
on paper and online
• 54% of receivers indicate they will
miss the leaflets when they afre
not delivered
• PostNL delivers 1.5 billion leaflets
every year
Source: Bureau Veldkamp, Thuis Binnen Bereik (home within reach)
study 2010
79%
of consumers use
leaflets to spot
special offers
48%
Leaflets have a
good response rate:
48% of readers
regularly buys offers
in leaflets
!!

87. 87
Why use PostNL’s door to door service?
• Highest delivery quality
• High attention value because the
leaflet is delivered separately along
with the regular mail
• Optional delivery on a fixed day
• Saturday is a regular delivery day
Standard D2D distribution
Specials or government mail
MonMonMonMon TueTueTueTue WedWedWedWed ThuThuThuThu FriFriFriFri SatSatSatSat