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GE-McKinsey Matrix

                                              Business Unit Strength

                                       HIGH        MEDIUM              LOW
      Market Attractiveness




                               HIGH

                                        40%

                              MEDIUM



                               LOW                            30%




www.slideteam.net                                                            Your Logo
GE-McKinsey Matrix

                                                          Business Unit Strength

                                            HIGH               MEDIUM                LOW

                                       Winners                              Question
                                                                                           C
      Market Attractiveness




                               HIGH                         Winners          Marks
                                                      A
                                                                        B
                                       Winners                                                 D
                              MEDIUM                  E                     Losers
                                                            Average     F
                                                           Businesses

                                            Profit          Losers          Losers             H
                               LOW                                      G
                                          Producers




www.slideteam.net                                                                                  Your Logo
GE-McKinsey Matrix




                        ?
                    $



www.slideteam.net           Your Logo
GE-McKinsey Matrix




                        ?
                    $


www.slideteam.net           Your Logo
GE-McKinsey Matrix

                                              Business Unit Strength

                                       HIGH        MEDIUM              LOW
      Market Attractiveness




                               HIGH



                              MEDIUM



                               LOW




www.slideteam.net                                                            Your Logo
GE-McKinsey Matrix
                                                  Products


                                       Existing                  New


                                                                New
                                      More of
                          Existing                           Markets for
                                        the
                                                             the Existing
                                       same
                                                              Products
                                      harder
               Products




                                         New
                                                         Diversificatio
                                      Products
                          New




                                                           n for the
                                     for existing
                                                          desperate
                                     Customers

www.slideteam.net                                                           Your Logo
GE-McKinsey Matrix




www.slideteam.net       Your Logo
GE-McKinsey Matrix

               1                3
                                             Question       Stars become
           Cash flow         Finance          makes          future cash
         from milking       promising      become stars         cows
             cows         question marks



               2
                             Question
                                            Revitalize
                            marks with
         Consolidate                        with Focus
                          low Prospects
         existing stars                      Strategy
                            abandoned



                                4             Divest,
         Stars become                      Cannibalize to
          future cash         Dogs          extract cash
             cows                              or exit



www.slideteam.net                                                          Your Logo
GE-McKinsey Matrix

                                              Market Share

                                       HIGH                  LOW




                                                         ?
                                HIGH
                Market Growth

                                LOW




                                       $



www.slideteam.net                                                  Your Logo
GE-McKinsey positions throughout the Product Lifecycle
 REVENUE/ PROFIT




                                                        3
                                                                     4
                                       2


                        1
                   Question Marks     Stars          Cash Cows       Dogs

                   INTRODUCTION      GROWTH           MATURITY        DECLINE

                                              TIME
www.slideteam.net                                                               Your Logo
GE-McKinsey Matrix
                                 Buy         Keep        Sell



           PRODUCT A


           PRODUCT B                          ?
           PRODUCT C


           PRODUCT D                          ?
           PRODUCT E




        Dropped
www.slideteam.net
                       Checked
                                       ?   What To do?
                                                                Your Logo
GE-McKinsey Matrix charts
                                 Buy         Keep        Sell



           PRODUCT A


           PRODUCT B                          ?
           PRODUCT C


           PRODUCT D                          ?
           PRODUCT E




        Dropped
www.slideteam.net
                       Checked
                                       ?   What To do?
                                                                Your Logo
Ungrouping the object
                                                 2
        1

                                                               3


      1. Right click the object.
      2. Choose Group and then Ungroup.
      3. Click beside the object and drag the arrow over it.




www.slideteam.net
Edit Color
                                     2                                 3
    1




      1. Right click the object
      2. Choose Format Shape in the dialog box
      3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
         depending on the appearance of the object. Change colour as
         shown in the picture.


www.slideteam.net
Change angle of light blue circle and shape effect of the shape

    1                      2                              4

            3



      1.   Right click the object.
      2.   Click beside the Yellow pointer and drag the arrow over it.
      3.   Right click the object.
      4.   In Home tab, Choose “Shape Effects” and then “Preset” depending
           on the appearance of the object. Change Preset as shown in the
           picture.
www.slideteam.net
Ungrouping the object

                                               2
            1

                                                         3



1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.

www.slideteam.net
Edit Color


                                     2                  3
         1




      1. Right click the object
      2. Choose Format Shape in the dialog box
      3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
         depending on the appearance of the object. Change colour as
         shown in the picture.


www.slideteam.net

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Ge mc kinsey matrix powerpoint presentation slides.

  • 1. GE-McKinsey Matrix Business Unit Strength HIGH MEDIUM LOW Market Attractiveness HIGH 40% MEDIUM LOW 30% www.slideteam.net Your Logo
  • 2. GE-McKinsey Matrix Business Unit Strength HIGH MEDIUM LOW Winners Question C Market Attractiveness HIGH Winners Marks A B Winners D MEDIUM E Losers Average F Businesses Profit Losers Losers H LOW G Producers www.slideteam.net Your Logo
  • 3. GE-McKinsey Matrix ? $ www.slideteam.net Your Logo
  • 4. GE-McKinsey Matrix ? $ www.slideteam.net Your Logo
  • 5. GE-McKinsey Matrix Business Unit Strength HIGH MEDIUM LOW Market Attractiveness HIGH MEDIUM LOW www.slideteam.net Your Logo
  • 6. GE-McKinsey Matrix Products Existing New New More of Existing Markets for the the Existing same Products harder Products New Diversificatio Products New n for the for existing desperate Customers www.slideteam.net Your Logo
  • 8. GE-McKinsey Matrix 1 3 Question Stars become Cash flow Finance makes future cash from milking promising become stars cows cows question marks 2 Question Revitalize marks with Consolidate with Focus low Prospects existing stars Strategy abandoned 4 Divest, Stars become Cannibalize to future cash Dogs extract cash cows or exit www.slideteam.net Your Logo
  • 9. GE-McKinsey Matrix Market Share HIGH LOW ? HIGH Market Growth LOW $ www.slideteam.net Your Logo
  • 10. GE-McKinsey positions throughout the Product Lifecycle REVENUE/ PROFIT 3 4 2 1 Question Marks Stars Cash Cows Dogs INTRODUCTION GROWTH MATURITY DECLINE TIME www.slideteam.net Your Logo
  • 11. GE-McKinsey Matrix Buy Keep Sell PRODUCT A PRODUCT B ? PRODUCT C PRODUCT D ? PRODUCT E Dropped www.slideteam.net Checked ? What To do? Your Logo
  • 12. GE-McKinsey Matrix charts Buy Keep Sell PRODUCT A PRODUCT B ? PRODUCT C PRODUCT D ? PRODUCT E Dropped www.slideteam.net Checked ? What To do? Your Logo
  • 13. Ungrouping the object 2 1 3 1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it. www.slideteam.net
  • 14. Edit Color 2 3 1 1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object. Change colour as shown in the picture. www.slideteam.net
  • 15. Change angle of light blue circle and shape effect of the shape 1 2 4 3 1. Right click the object. 2. Click beside the Yellow pointer and drag the arrow over it. 3. Right click the object. 4. In Home tab, Choose “Shape Effects” and then “Preset” depending on the appearance of the object. Change Preset as shown in the picture. www.slideteam.net
  • 16. Ungrouping the object 2 1 3 1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it. www.slideteam.net
  • 17. Edit Color 2 3 1 1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object. Change colour as shown in the picture. www.slideteam.net