Dodge Consumer Research

Dodge Consumption Patterns In Central Florida January 2008 Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer: The Heart of Middle America ,[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer: The “Blue-Chip Blues” ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer ,[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer: “Turbo Charged” Sports Fanatics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07 Mom’s working late and Dad has to pick up the kids are two different schools, drop them off at three different extra-curricular activities, and somehow get everyone dinner in between. It’s no wonder that half of Dodge consumers eat fast food 6 or more times per month and one-third dine our 6 or more times per month!

The Dodge Consumer: Middle American Families ,[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07 67% 34% 25% 22% 19%

The Dodge Consumer: Middle American Families with Working Parents ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

The Dodge Consumer ,[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07 45 30 35 18 27 32 37 43 34

What About the Service Center? ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

What About the Service Center? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Scarborough Release 2 2007: Aug06-Jul07

Dodge Consumer Research

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