Integrated marketing system for Text, Facebook and other social medias designed to drive immediate revenues for small business.

1. The Complete Marketing Service
for Local Businesses
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The Practical Cafe, 2009-2010. All
Rights Reserved.

2.  Make an immediate impact on your business today
 Drive repeat business
 Grow Facebook fans
 Get more Facebook fans to your store
 Easily create all promotions from a single place
 Launch marketing in minutes not days or weeks
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The Practical Cafe, 2009-2010. All
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3. Social Mobile Online Email Deals Location
2011 Roadmap
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4. A complete marketing system for your business
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Offer 1Offer 1
Offer 1Offer 1
Offer 1Offer 1
Offer 1Offer 1
Offer 1Offer 1
Event
1
Event
1
Dining
Shopping
Website
Email
Create Offers
in our System
Offers blasted
to multiple
channels
Track clicks, redemptions, and revenues for every promotion
Mobile
Facebook
Fans grab to phone
& redeem in-store
Promo from
Cajun
Reply tr23 to
staff
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The Practical Cafe, 2009-2010. All
Rights Reserved.

5. Grow Your
Fanbase
Create Instant
Marketing
Reach Fans
Anywhere
Track It All
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The Practical Cafe, 2009-2010. All
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6. > We help grow your fanbase
All your fans, in a single place. Facebook, mobile list, Twitter or
online – our service organizes all your fans in one place.
Produce in-store signage. We assist with signage creation
(posters, counter signs, table tents) and placement.
Fans automatically join your Fan Club. Fans use their phones to
text-in their phone number or "like" your fan page.
Online sign-up forms. We provide online sign-up forms you add
to your website to collect fan info.
Auto-responder Welcome Message. Have your customized
Welcome Offer automatically delivered when a fan joins.
Built-in sharing with friends. Fans virally spread your offers to
their friends.
Segment your fans. Using our create groups feature.
Utilize multiple keywords. Select one keyword for fans to opt-in
to the mobile fan list (ex. CUSTOMER)
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The Practical Cafe, 2009-2010. All
Rights Reserved.

7. Drive immediate sales for your business today. Since 97% of
text messages are read within 15 minutes, you impact sales now.
Create promotions in minutes not days. Easily create gorgeous
and exciting mobile and social marketing in sixty seconds.
Create flash-mobs with expiration dates. Pick a short expiration
date to create a sense of urgency that excites fans to return to
your store today.
Give social and mobile-obsessed fans what they want. Give fans
the convenience of carrying your offers on their phones.
Avoid coupon fraud. Stop worrying over fraud because offers
are redeemed in-store by fans and limited to a single use and
phone.
Hold 2-way conversations. Engage fans with our two-way
communications platform.
Creative Services. The Practical Cafe assists, as needed, in
developing a monthly promotional calendar.
> Create Instant Promotions
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The Practical Cafe, 2009-2010. All
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8. Publish to Mobile, Social, and Online, from a single place. Our
service saves you time by enabling you to market to fans from a
single place on the web.
Mobile Texting. Build a mobile fanbase utilizing our best-in-class
text message platform.
Publish to Facebook. Publish to Facebook turns ordinary, static
Facebook posts into gorgeous, dynamic offers automatically
formatted for Facebook. Fans click to conveniently 'grab' these
offers to their phone via text message and share the offers with
friends.
Online Social Offer Page. Each offer generates a professional-
looking, customizable Social Offer Page. Facebook fans 'grab'
your offers by clicking through to this page or promote your
offers even more broadly by linking to your Page from your
website, emails, or anywhere on the web.
> Reach fans anywhere
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The Practical Cafe, 2009-2010. All
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9. > Track it all
See how you're doing in real-time. Up-to-the-minute, easy to view
graphs show growth in your fanbase, revenues for every marketing
program, and replies from fans, so you're not left guessing whether
Fanminder is bringing in new business or having to ask your staff how
it's going.
Automatic redemption tracking. In-store redemptions are
automatically tracked so you can stop collecting redeemed paper
coupons and ditch the paper tick lists.
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14. Offer texted to mobile
phone
Offer redeemed in-
store
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The customer’s experience isThe customer’s experience is
simplesimple
New Message
To: 244326
Fan texts keyword to
shortcode to Opt-In
pggviera Send
Reply Reply
From: 244326 From: 244326
Welcome to Pizza
Gallery & Grill Fan
Club. Show text for
FREE slice.
Fan instantly
receives customized
Welcome Message
Fans receive texts
from you about once
per week.
Halloween Trivia –
Who played the
original Dracula?
First to text answer
wins free appetizer.
Opting-in and receiving messages

16. Marketing to existing fans makes more money,
more efficiently, than acquiring new customers.
Does it work?Does it work? OurOur Fans sayFans say
YES!YES!
Wine Cellar
Video Rental
“People love it…
we achieve 33%
redemption rates.”
“40X response of
email… the most
successful advertising
we have ever used.”
“We tested… in
virtually every case,
it produced the
most effective
results by far.
“We had a 45
person flashmob
in 20 minutes from
pressing “send.”
Donut Shop
Tacqueria
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The Practical Cafe, 2009-2010. All
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17. 1.2%
7.2%
6X Higher
Than Email
“People look at
every text message
they get.”
Director of Research, Nielsen:
…and they do so within 15 minutes
Email
Texting
Email vs. text messageEmail vs. text message
marketingmarketing
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18. Texting is #1 use of mobile phoneTexting is #1 use of mobile phone
for the average mobile phonefor the average mobile phone
subscribersubscriber
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
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19. Growth of Mobile CouponsMillions
Redeemed
Mobile marketing projectionsMobile marketing projections
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20. Stampede to social and mobileStampede to social and mobile
servicesservices
The Business Owner’s View The Consumer’s View
Monthly Calls vs. Texts
U.S. Subscribers1
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The Practical Cafe, 2009-2010. All
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21. With well over 40% of males between 18-44 using the mobile browser, mobile banner
advertisements are an ideal way to engage with this audience.
Mobile advertising suited to audiences under 55Mobile advertising suited to audiences under 55
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The Complete Marketing Service
for Local Businesses
321-216-7277
Make an impact on your business today!