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Why Would Anyone Want to Hire YOU? Manage Your Career  using the  Pragmatic Marketing Framework™ 	Steve JohnsonPragmatic Marketingsjohnson@PragmaticMarketing.comTwitter: @sjohnson717 © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
Manage  yourself like a product
1 What is your distinctive competence? What is your story? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
2 What market problems do you solve? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
3 How do you define your target market? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
4 Who are the buyer personas and what is their buying process? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
5 How have you established thought leadership? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com See www.productmarketing.com
6 What is yourpricing? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com See www.pragmaticmarketing.com/survey
7 Are you doingwin/loss analysis? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
8 What is yourProduct Roadmap? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
Manage your career strategically. Be president, not janitor! © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
Your resume is a spec sheet. What is your brochure?  Perform SEO for your resume. Do you have the right terms?  What does your internet presence say about you? What is your feedback loop?
Manage Your Job Hunt

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Manage Your Job Hunt

  • 1. Why Would Anyone Want to Hire YOU? Manage Your Career using the Pragmatic Marketing Framework™ Steve JohnsonPragmatic Marketingsjohnson@PragmaticMarketing.comTwitter: @sjohnson717 © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 2. Manage yourself like a product
  • 3. 1 What is your distinctive competence? What is your story? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 4. 2 What market problems do you solve? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 5. 3 How do you define your target market? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 6. 4 Who are the buyer personas and what is their buying process? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 7. 5 How have you established thought leadership? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com See www.productmarketing.com
  • 8. 6 What is yourpricing? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com See www.pragmaticmarketing.com/survey
  • 9. 7 Are you doingwin/loss analysis? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 10. 8 What is yourProduct Roadmap? © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 11.
  • 12. Manage your career strategically. Be president, not janitor! © 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com
  • 13. Your resume is a spec sheet. What is your brochure? Perform SEO for your resume. Do you have the right terms? What does your internet presence say about you? What is your feedback loop?