SlideShare una empresa de Scribd logo
1 de 36
Descargar para leer sin conexión
COLGATE
PRESENTATION




               ASHUTOSH SINGH
               PRAKASH MISHRA
               ALOK RANJAN
               DEEN DAYAL
               PARVEZ AKHTAR
               RAGHVENDRA
HISTORY

In 1806, William Colgate introduced starch, soap
and candle factory on Dutch Street in New York
City under the name of "William Colgate &
Company".
 In 1857, William Colgate died and the company
was reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
   His company sold the first toothpaste in a
    tube, Colgate Ribbon Dental Cream, in 1896.

   In 1928, Palmolive-Peet bought the Colgate Company
    to create the Colgate-Palmolive-Peet Company.

    In 1953 "Peet" was dropped from the title, leaving
    only "Colgate-Palmolive Company", the current name.

   Today Colgate has numerous subsidiary organisations
    spanning 200 countries, but it is publicly listed in
    only two, the United States and India.
Awards & Achievements
    Colgate has been ranked as India’s #1 Most Trusted
    Brand across all categories for four consecutive years
    from 2003 to 2007
   51% market share in the toothpaste segment.
   48% market share in the toothpowder market.
   30% share in the toothbrush market.
   Presently it is facing competition from no. 2 player
    HUL. E.g. Pepsodant
   On 4Sept.2009,Colgate-Palmolive signed SRK as its
    Brand ambassador.
Colgate final
PRODUCTS


              COLGATE




             PROFESSIONAL
ORAL CARE                   HOME CARE
               ORALCARE
Brand Hierarchy:

Oral Care          Personal Care        Surface Care     Fabric Care

                              Max Bar
                                                   Brite Maximum
                              Azadi Dish Bar       Power
                              Max Scourers         Express Power
                              Max Liquid           Bonus
                              Max Antibacterial    Softlan

                    Beauty Soap ~ Palmolive Naturals
                    Carbolic Soap~ Azadi
                    Skin Germ Protection Soap ~ Protex



Sparkle Toothpaste Colgate Maximum Cavity           Colgate   Navigator Plus
                   Protection                       Colgate   Plus
                   Colgate Total Fresh Stripe       Colgate   Premier
                   Colgate Herbal
                   Colgate Herbal White
                                                    Colgate   Extra Clean
                   Colgate Whitening                Colgate   Super Flexible
                   Colgate Fresh Energy Gel
Target Market:
• Colgate is targeted at middle income and
  upper income families.
• Colgate has had a consistent target
  market.
• Colgate has never altered its target market
  segment.
• Colgate was introduced in the semi urban
  and rural areas.
POSITION IN GLOBAL
MARKET
Product Life Cycle of
                          Colgate

                                Maturity   Decline
Sales   Introduction   Growth




                                               Time
4 Ps Marketing Mix
Future strategy on 4p`s
basis:
 1. Product:  
   They try to position some innovative toothpaste with
    a brand name other than Colgate but under the
    umbrella of Colgate Palmolive.
   Focusing toward rural rich and consuming class by
    endorsing the development of ‘Colgate Ayurvedic
    Toothpowder‘.
   They would come up sachets of these tooth powder
    and position toward rural population who buy in
    smaller lots.
   For Urban population, they would come up with
    the products suiting to young generation.
 For Urban rich and consuming class, they would
    come up with the products on the basis of
    functional benefits.
Eg: 1.They launch different toothbrushes for different
    age groups.
   2.They launch a special toothpaste and toothbrush
    for kids in the age group from 4-10 years.
2. Price:
   Based on the competitor's price .
    Charging higher premium which focused on
    consuming and lower income classes.
   Pricing done on the basis of price points
    Packaging would be customized on the basis of price
    points.
3.
    Promotion:
   They positioning Colgate dental white crème and
    toothpowder towards rural rich segment.
   For rural consuming class they endorsing Cibaca
    toothpaste.
   Advertisement through T.V. media, Print media.
   FM Radio for Urban population & MW and SW
    radio for Rural population.
   Hoarding on National highways.
4.
     Place:
   They would try to increase product penetration to
    rural population.
   They would try to increase the wholesalers to smaller
    towns.
   They would track the distribution path so that they
    are covering all the village areas around the towns.
Competition:
Its main competitors are

•   Macleans
•   Medicam
•   Close-up
•   Minto
•   Pepsodent
Brand Failure
• Colgate launched the food product called
  Colgate Kitchen Entrées
• The idea was that consumers
would eat their Colgate meal,
and then brush their teeth
with Colgate toothpaste.
• The trouble was that for most people the
  name Colgate does not exactly get their
  taste buds tingling.
SWOT Analysis for Colgate
Strengths 

   Strong financial
    performance

   Focus on innovation
    and new product
    launches

   Colgate business
    planning initiative
Weaknesses
        Product research




        Highly leveraged
Opportunities 

   Emerging markets growth



   Deploying advance technologies



   Growing Hispanic population in the US
Threats 

   Competitive landscape from other Private label
    growth

   Increasing commodity prices



   Falling consumer confidence in the US
Promotional tools
   Increasing circumference of toothpaste tube.
   Free Dental Check-up in mobile vans
Colgate final
   Free Dental Check-up by sending a SMS
   Scholarship offers like Learn & earn offer
ADVERTISEMENT
   In 1940,the Colgate Company used Slogan was "It
    cleans your breath while it cleans your teeth " .
    The 1960s onwards, the slogan was "The Colgate
    ring of confidence" .
   In the late 1950's and early 1960's, Colgate stressed
    the fact their "Dental Cream" contained Gardol , a
    formula that helped protect teeth from cavities and
    tooth decay .
Colgate final
Colgate final
   "Gardol" was actually their trademark for the
    ingredient Sodium lauroyl sarcosinate .
   Now they used various Slogan for different different
    products like For MAX FRESH is “A Whole new
    Dimension of Freshness” & For WHITE
    TOOTHPASTE is “All Around Decay Protection”.
    Various Surveys like…
1.
     Colgate's Bright Smiles, Bright Futures
     :
     This Educational Program worldwide was developed
     to teach children positive oral health habits of basic
     hygiene, diet and physical activity.
2.  Colgate Professional Program :
   The Program works towards improving oral health
   awareness and oral care on a mass scale. Oral care
   awareness is created and spread through appropriate
   mechanisms such as exhibitions, the use of audio-
   visuals, lectures, demonstrations, teacher training
   Programs .
Colgate final
Attractive offers:
   Super Saver Offer for 'All Around Decay Protection'.
    Buy 200g plus a 100g tube with a Colgate Extra
    Clean Toothbrush in a Family Value Pack for Rs.
    82/-. Save Rs. 18/-.
   Colgate Maxfresh Gel is the first toothpaste infused
    with cooling crystals giving you a whole new
    dimension of freshness. Get a 150g plus a 80g tube
    with a Colgate Extra Clean Toothbrush in a
    Freshness Value Pack for Rs. 79/-. Save Rs. 20/-
Conclusion
RECOMMENDATION:
• Colgate should hire celebrities for the
  advertisement
• They should also increase the volume of
  their CSR activities because they have a very
  good image in the market.
• Target market should be clearly emphasized
  in advertisement.
• Colgate should emphasize on Digital
  Branding i.e. online purchase.
Back To Our Roots

THANK YOU

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

237861559 final-project-colgate
237861559 final-project-colgate237861559 final-project-colgate
237861559 final-project-colgate
 
Colgate rural marketing
Colgate rural marketingColgate rural marketing
Colgate rural marketing
 
My colgate
My colgateMy colgate
My colgate
 
colgate ppt
colgate pptcolgate ppt
colgate ppt
 
COLGATE
COLGATECOLGATE
COLGATE
 
Marketing project toothpaste industry
Marketing project toothpaste industryMarketing project toothpaste industry
Marketing project toothpaste industry
 
Marketing mix - Close UP
Marketing mix - Close UPMarketing mix - Close UP
Marketing mix - Close UP
 
Colgate Presentation
Colgate PresentationColgate Presentation
Colgate Presentation
 
Colgate new ppt
Colgate new pptColgate new ppt
Colgate new ppt
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Colgate Palmolive (India) Limited
Colgate Palmolive (India) LimitedColgate Palmolive (India) Limited
Colgate Palmolive (India) Limited
 
Colgate ppt
Colgate pptColgate ppt
Colgate ppt
 
segmentation , targeting and positioning of collgate
segmentation , targeting and positioning of collgatesegmentation , targeting and positioning of collgate
segmentation , targeting and positioning of collgate
 
Brand history & development (p&g)
Brand history & development (p&g)Brand history & development (p&g)
Brand history & development (p&g)
 
Colgate-Palmolive Competitive Analysis
Colgate-Palmolive Competitive AnalysisColgate-Palmolive Competitive Analysis
Colgate-Palmolive Competitive Analysis
 
Colgate case study
Colgate case study Colgate case study
Colgate case study
 
Presentation on Close UP toothpaste
Presentation on Close UP toothpaste Presentation on Close UP toothpaste
Presentation on Close UP toothpaste
 
Relaunch strategy of pond's toothpaste
Relaunch strategy of pond's toothpasteRelaunch strategy of pond's toothpaste
Relaunch strategy of pond's toothpaste
 
Colgate rural marketing jay
Colgate rural marketing  jayColgate rural marketing  jay
Colgate rural marketing jay
 
Colgate Toothpaste
Colgate ToothpasteColgate Toothpaste
Colgate Toothpaste
 

Destacado

Colgate kitchen entrees Irish market 02-08-13
Colgate kitchen entrees   Irish market 02-08-13Colgate kitchen entrees   Irish market 02-08-13
Colgate kitchen entrees Irish market 02-08-13Audrey Jaspart
 
Colgate case study- Harvard Business Review
Colgate case study- Harvard Business ReviewColgate case study- Harvard Business Review
Colgate case study- Harvard Business ReviewHarish kumar
 
Colgate Palmolive Company - The Precision Toothbrush
Colgate Palmolive Company - The Precision Toothbrush Colgate Palmolive Company - The Precision Toothbrush
Colgate Palmolive Company - The Precision Toothbrush Vignesh Mallya
 
Colgate Palmolive Kitchen Entrée mkt SLIDE PLAN
Colgate Palmolive Kitchen Entrée mkt SLIDE PLANColgate Palmolive Kitchen Entrée mkt SLIDE PLAN
Colgate Palmolive Kitchen Entrée mkt SLIDE PLANDavid Wong
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityDar Javid
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityujjmishra
 
Toothpaste industry christ_university
Toothpaste industry christ_universityToothpaste industry christ_university
Toothpaste industry christ_universityAjay Chowdary
 
Ppt analysis of fmcg sector 28 4 13
Ppt analysis of fmcg sector 28 4 13Ppt analysis of fmcg sector 28 4 13
Ppt analysis of fmcg sector 28 4 13B_Shobhit
 
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPT
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPTSWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPT
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPTVivekanandan M
 
Brand equity colgate
Brand equity colgateBrand equity colgate
Brand equity colgateAbinas Mishra
 
Brand equity drivers of colgate
Brand equity drivers of colgateBrand equity drivers of colgate
Brand equity drivers of colgateKirtan Pandya
 
Samsung galaxy note 7 issues
Samsung galaxy note 7 issuesSamsung galaxy note 7 issues
Samsung galaxy note 7 issuessuraj satpathy
 
10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All CostLogo Design Guru
 

Destacado (20)

Colgate kitchen entrees Irish market 02-08-13
Colgate kitchen entrees   Irish market 02-08-13Colgate kitchen entrees   Irish market 02-08-13
Colgate kitchen entrees Irish market 02-08-13
 
Colgate palmolive mba case study
Colgate palmolive mba case studyColgate palmolive mba case study
Colgate palmolive mba case study
 
Colgate case study- Harvard Business Review
Colgate case study- Harvard Business ReviewColgate case study- Harvard Business Review
Colgate case study- Harvard Business Review
 
Colgate Palmolive Company - The Precision Toothbrush
Colgate Palmolive Company - The Precision Toothbrush Colgate Palmolive Company - The Precision Toothbrush
Colgate Palmolive Company - The Precision Toothbrush
 
Colgate Company
Colgate CompanyColgate Company
Colgate Company
 
Colgate Palmolive Kitchen Entrée mkt SLIDE PLAN
Colgate Palmolive Kitchen Entrée mkt SLIDE PLANColgate Palmolive Kitchen Entrée mkt SLIDE PLAN
Colgate Palmolive Kitchen Entrée mkt SLIDE PLAN
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Colgate
ColgateColgate
Colgate
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Toothpaste industry christ_university
Toothpaste industry christ_universityToothpaste industry christ_university
Toothpaste industry christ_university
 
Ppt analysis of fmcg sector 28 4 13
Ppt analysis of fmcg sector 28 4 13Ppt analysis of fmcg sector 28 4 13
Ppt analysis of fmcg sector 28 4 13
 
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPT
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPTSWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPT
SWOT Analysis and formulation of Marketing Mix for Colgate sensitive PPT
 
Brand equity colgate
Brand equity colgateBrand equity colgate
Brand equity colgate
 
Colgate brand image
Colgate brand imageColgate brand image
Colgate brand image
 
Brand equity drivers of colgate
Brand equity drivers of colgateBrand equity drivers of colgate
Brand equity drivers of colgate
 
COLGATE - CARACTERIZACIÓN DEL CONSUMIDOR
COLGATE - CARACTERIZACIÓN DEL CONSUMIDORCOLGATE - CARACTERIZACIÓN DEL CONSUMIDOR
COLGATE - CARACTERIZACIÓN DEL CONSUMIDOR
 
Dabur India Ltd.
Dabur India Ltd.Dabur India Ltd.
Dabur India Ltd.
 
Samsung galaxy note 7 issues
Samsung galaxy note 7 issuesSamsung galaxy note 7 issues
Samsung galaxy note 7 issues
 
10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost
 
Colgate
ColgateColgate
Colgate
 

Similar a Colgate final

Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Priyanka Porwal
 
Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Vineet Dubey
 
Case Study 2: Colgate Palmotive Company
Case Study 2: Colgate Palmotive CompanyCase Study 2: Colgate Palmotive Company
Case Study 2: Colgate Palmotive CompanySwananya Mukherjee
 
Colgate palmolive ppt
Colgate palmolive pptColgate palmolive ppt
Colgate palmolive pptRishi Rathod
 
Colgate palmolive-simmy gupta
Colgate palmolive-simmy guptaColgate palmolive-simmy gupta
Colgate palmolive-simmy guptaSimmy Gupta
 
Marketing assignment
Marketing assignmentMarketing assignment
Marketing assignmentvishal roy
 
Presentation on colgate palmolive company
Presentation on colgate palmolive companyPresentation on colgate palmolive company
Presentation on colgate palmolive companysyedburhan14
 
Description of colgate
Description of colgateDescription of colgate
Description of colgateI.E.CHONGOYAPE
 
Colgate-palmolive HBS Cases
Colgate-palmolive HBS CasesColgate-palmolive HBS Cases
Colgate-palmolive HBS CasesAbhinav Chandra
 
Harvardbusinesscase 170628190215
Harvardbusinesscase 170628190215Harvardbusinesscase 170628190215
Harvardbusinesscase 170628190215Himanshu Kanodia
 
Harvard Business Case Study Colgate-Palmolive
Harvard Business Case Study Colgate-PalmoliveHarvard Business Case Study Colgate-Palmolive
Harvard Business Case Study Colgate-PalmoliveShubham Gautam
 
Colgate toothpaste project
Colgate toothpaste projectColgate toothpaste project
Colgate toothpaste projectMuhammad Hassan
 

Similar a Colgate final (20)

Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02
 
Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02Colgateppt 091201144928-phpapp02
Colgateppt 091201144928-phpapp02
 
Colgate new
Colgate newColgate new
Colgate new
 
4 e's of colgate
4 e's of colgate4 e's of colgate
4 e's of colgate
 
Project
ProjectProject
Project
 
Case Study 2: Colgate Palmotive Company
Case Study 2: Colgate Palmotive CompanyCase Study 2: Colgate Palmotive Company
Case Study 2: Colgate Palmotive Company
 
Colgate palmolive ppt
Colgate palmolive pptColgate palmolive ppt
Colgate palmolive ppt
 
Colgate palmolive-simmy gupta
Colgate palmolive-simmy guptaColgate palmolive-simmy gupta
Colgate palmolive-simmy gupta
 
Marketing assignment
Marketing assignmentMarketing assignment
Marketing assignment
 
colgate
colgatecolgate
colgate
 
gagandeep (2)
gagandeep (2)gagandeep (2)
gagandeep (2)
 
Colgate and Palmolive
Colgate and Palmolive Colgate and Palmolive
Colgate and Palmolive
 
Presentation on colgate palmolive company
Presentation on colgate palmolive companyPresentation on colgate palmolive company
Presentation on colgate palmolive company
 
Colgate
ColgateColgate
Colgate
 
Description of colgate
Description of colgateDescription of colgate
Description of colgate
 
Colgate-palmolive HBS Cases
Colgate-palmolive HBS CasesColgate-palmolive HBS Cases
Colgate-palmolive HBS Cases
 
Colgate palmolive
Colgate palmoliveColgate palmolive
Colgate palmolive
 
Harvardbusinesscase 170628190215
Harvardbusinesscase 170628190215Harvardbusinesscase 170628190215
Harvardbusinesscase 170628190215
 
Harvard Business Case Study Colgate-Palmolive
Harvard Business Case Study Colgate-PalmoliveHarvard Business Case Study Colgate-Palmolive
Harvard Business Case Study Colgate-Palmolive
 
Colgate toothpaste project
Colgate toothpaste projectColgate toothpaste project
Colgate toothpaste project
 

Colgate final

  • 1. COLGATE PRESENTATION ASHUTOSH SINGH PRAKASH MISHRA ALOK RANJAN DEEN DAYAL PARVEZ AKHTAR RAGHVENDRA
  • 2. HISTORY In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".  In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
  • 3. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.  In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.   In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.  Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
  • 4. Awards & Achievements  Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007  51% market share in the toothpaste segment.  48% market share in the toothpowder market.  30% share in the toothbrush market.  Presently it is facing competition from no. 2 player HUL. E.g. Pepsodant  On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
  • 6. PRODUCTS COLGATE PROFESSIONAL ORAL CARE HOME CARE ORALCARE
  • 7. Brand Hierarchy: Oral Care Personal Care Surface Care Fabric Care Max Bar Brite Maximum Azadi Dish Bar Power Max Scourers Express Power Max Liquid Bonus Max Antibacterial Softlan Beauty Soap ~ Palmolive Naturals Carbolic Soap~ Azadi Skin Germ Protection Soap ~ Protex Sparkle Toothpaste Colgate Maximum Cavity Colgate Navigator Plus Protection Colgate Plus Colgate Total Fresh Stripe Colgate Premier Colgate Herbal Colgate Herbal White Colgate Extra Clean Colgate Whitening Colgate Super Flexible Colgate Fresh Energy Gel
  • 8. Target Market: • Colgate is targeted at middle income and upper income families. • Colgate has had a consistent target market. • Colgate has never altered its target market segment. • Colgate was introduced in the semi urban and rural areas.
  • 10. Product Life Cycle of Colgate Maturity Decline Sales Introduction Growth Time
  • 12. Future strategy on 4p`s basis: 1. Product:    They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.  Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.  They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.
  • 13. For Urban population, they would come up with the products suiting to young generation.  For Urban rich and consuming class, they would come up with the products on the basis of functional benefits. Eg: 1.They launch different toothbrushes for different age groups. 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years.
  • 14. 2. Price:  Based on the competitor's price .  Charging higher premium which focused on consuming and lower income classes.  Pricing done on the basis of price points  Packaging would be customized on the basis of price points.
  • 15. 3. Promotion:  They positioning Colgate dental white crème and toothpowder towards rural rich segment.  For rural consuming class they endorsing Cibaca toothpaste.  Advertisement through T.V. media, Print media.  FM Radio for Urban population & MW and SW radio for Rural population.  Hoarding on National highways.
  • 16. 4. Place:  They would try to increase product penetration to rural population.  They would try to increase the wholesalers to smaller towns.  They would track the distribution path so that they are covering all the village areas around the towns.
  • 17. Competition: Its main competitors are • Macleans • Medicam • Close-up • Minto • Pepsodent
  • 18. Brand Failure • Colgate launched the food product called Colgate Kitchen Entrées • The idea was that consumers would eat their Colgate meal, and then brush their teeth with Colgate toothpaste. • The trouble was that for most people the name Colgate does not exactly get their taste buds tingling.
  • 19. SWOT Analysis for Colgate
  • 20. Strengths   Strong financial performance  Focus on innovation and new product launches  Colgate business planning initiative
  • 21. Weaknesses  Product research  Highly leveraged
  • 22. Opportunities   Emerging markets growth  Deploying advance technologies  Growing Hispanic population in the US
  • 23. Threats   Competitive landscape from other Private label growth  Increasing commodity prices  Falling consumer confidence in the US
  • 24. Promotional tools  Increasing circumference of toothpaste tube.  Free Dental Check-up in mobile vans
  • 26. Free Dental Check-up by sending a SMS  Scholarship offers like Learn & earn offer
  • 27. ADVERTISEMENT  In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " .  The 1960s onwards, the slogan was "The Colgate ring of confidence" .  In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol , a formula that helped protect teeth from cavities and tooth decay .
  • 30. "Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate .  Now they used various Slogan for different different products like For MAX FRESH is “A Whole new Dimension of Freshness” & For WHITE TOOTHPASTE is “All Around Decay Protection”.
  • 31. Various Surveys like… 1. Colgate's Bright Smiles, Bright Futures : This Educational Program worldwide was developed to teach children positive oral health habits of basic hygiene, diet and physical activity. 2.  Colgate Professional Program : The Program works towards improving oral health awareness and oral care on a mass scale. Oral care awareness is created and spread through appropriate mechanisms such as exhibitions, the use of audio- visuals, lectures, demonstrations, teacher training Programs .
  • 33. Attractive offers:  Super Saver Offer for 'All Around Decay Protection'. Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-. Save Rs. 18/-.  Colgate Maxfresh Gel is the first toothpaste infused with cooling crystals giving you a whole new dimension of freshness. Get a 150g plus a 80g tube with a Colgate Extra Clean Toothbrush in a Freshness Value Pack for Rs. 79/-. Save Rs. 20/-
  • 35. RECOMMENDATION: • Colgate should hire celebrities for the advertisement • They should also increase the volume of their CSR activities because they have a very good image in the market. • Target market should be clearly emphasized in advertisement. • Colgate should emphasize on Digital Branding i.e. online purchase.
  • 36. Back To Our Roots THANK YOU