3. INTRODUCTION
Walmart store inc. the largest retailer and
the largest company in terms of revenue.
Sam Walton ,the founder of Wal-Mart,
opened the first Wal-Mart store in Rogers,
Arkansas in 1962. The company is publicly
traded at the New York Stock
Exchange under the symbol WMT and has
its headquarters in Bentonville, Arkansas.
4. "The secret of successful
retailing is to give your
customers what they want.
And really, if you think about
it from your point of view as
a customer, you want
everything: a wide
assortment of good-quality
merchandise; the lowest
possible prices; guaranteed
10. PLANNING : SMALL TOWNS TO A GLOBAL
STRATEGY
Traditional stores and Supercentre
Supercentre stock everything
Many Wal Mart Supercentre also have a
Garden Centre, Pet Shop, Pharmacy, Tire
and Lubricants, Optical Centre, Photo
processing lab etc
By the early 1990s Wal Mart has Gone
international
11. PLANNING : SMALL TOWNS TO A GLOBAL
STRATEGY
Clubs and Stores are world wide
Wal Mart’s international operations currently
comprise 4263 stores and 660,000 workers
in 15 countries outside the U.S
Known for its Brand Strategy
Hub and Spoke Distribution System
12. ORGANIZATION STRUCTURE
Information system is centralized
Operation is decentralized
Meetings provides opportunity for
customer feedback
Origination is based on 3 basic values
Respect for the individual
Service to the customers
Striving for excellence
13. HUMAN RELATION MANAGEMENT
Employee advancement programs
Campus recruitment
Good retention rate
Training and Development
Sams suggestion system
16. GLOBAL CHALLENGES
Weakest overseas business in Germany
Cut throat competition in China
Failure in influencing the Chinese customers
17.
18. STRENGTH
Walmart is powerful retail plant
Walmart has grown substantially over
recently year, and has experience global
expansion
The company has a core competency
involving its user of IT to support its
international logistics system
A focus strategy in place for HRM and
development
19. WEAKNESS
The corporate is huge but still has presence
in 14 countries
Customers sometimes are curious about the
quality of products
The market share is low outside the US
market
Supplies profit margin is very low
20. OPPORTUNITY
Take over , merge with , or form alliances
with global retailers focusing on specific
market such as Europe or China
Due to recession in 2008-09 the purchasing
power of customers is reduce
Market development untapped market
specially.
21. THREATS
Being leader it faces a lot of competition
Poor human relation
Effect on local retailers.
22.
23. Can Walmart adopt same strategies in other
countries like U.S
NO
Difficulties of Walmart :-
• Hire a large no. of employees
• Demand of urban people
• Appropriate pricing
• Organization culture
24. Can organization be copied to other countries
from U.S
YES
Changes suggested :-
Change in organization culture
Pricing strategy
25. Could competitors copy the inventory system of
Walmart
Walmart uses SMART inventory system , it
keeps tracks of all the stock of Walmart and
can automatically order the product which is
out of stock.
NO other companies cannot copy their
system because Walmart had ordered that
software specially for them and they
patented them.
26. Would you like to be a manager of walmart
A bigger brand of world wide
Comprehensive training program for all types
of associates
Company use to offers generous financial
rewards for their associates
Offers good salary package to its managers.
27. What should walmart to be successful in other
countries
GLOCAL
Joint ventures
Improving their efforts
28. How can walmart control the global enterprise
Walmart operations are organised into three
divisions :-
Walmart stores US
SAM’s club
Walmart international