1. Asus ZenBook UX305
Ssssoo Loud!
So Asus has launched its new “ZenBook “ as they call it , the Asus UX305 and as they say the sound is so
good it can blow away an Apple’s Mind,I don’t know whether it can actually blow away people’s mind but yes
kudos for making an eye catchy pun intended print ad.
This piece speaks of 2 things:
1. Amazing Sound quality that the new ZenBook has to offer
2. Asus can be a potential competitor to Apple.
Talking about the aspect which they are trying to publicise, ie : the sound quality , if i look at the ad as a
consumer who is an avid user of laptop/ notebook computers , i would not be really lured to buy the piece on this
point ,but yes it is a point of attraction. It can be one of those many sub-ads which can be designed for Zenbook.
Asus has not really been one of the prime brands, and by saying that i mean that the products offered by the
company have seldom been a part of the top 5 listings of any products. In such a situation what the brand needs
is good advertising and publicity .They needed to come out in the market and if i have to use an adjective for it ,
in a LOUD way and so I would consider this ad to be a leap of faith that Asus has taken, as they have claimed to
be not only as good as Apple but better than them .This not only fulfils their need of being noticed, but they are
also telling the audience they are better in different ways.
Overall Rating : 3/5