This slides contains the best strategies of Search Engine Optimization which help you to make your website accessible to targeted audience. Have a glance on it.

1. Search Engine
Optimization Strategy
- By Pratap Singh

2. Index
 Overview: Search Engine Optimization
 GOALS: Search Engine Optimization
 PROCESS: Search Engine Optimization
 TOOLS: Search Engine Optimization
 SEO Roadmap
• Off-page Services
• On-page Services

3. OVERVIEW: SEARCH ENGINE OPTIMIZATION
 Search engine optimization (SEO) is the process of improving the volume and quality of
traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search
results.
 SEO helps to ensure that a site is accessible to a search engine and improves the chances
that the site will be found by the search engine.
 It is the process of choosing targeted keyword phrases related to a site, and ensuring
that the site places well when those keyword phrases are part of a Web search.
 The practice of designing web pages so that they rank as high as possible in search
results from search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the chances
that the site will be found by the search engine.

4. Goals: Search Engine Optimization
 Achieving a high ranking on the search engines
 Boost sales / Increase your return on investment
 Improve your competitive edge
 Expand customer base and target audience
 Growth in site traffic

5. TOOLS: Search Engine Optimization

6. PROCESS: Search Engine Optimization
Off Page SEO Services are the best way to get more website traffic. Off page factors include
relevant back links to the website, as well as anchor text. Back links are very important for
Google for generating traffic to the website:
Off Page SEO Services Include
Blog Submission
Article Submission
Directory Submission
Social Bookmarking
Press Release
On-Page factors are related directly to the content and structure of the website. On-page
optimization involves modifying keyword frequency in the URL, Optimizing Title,
Headings, Hypertext Links and Body text.
On Page SEO Services Include
Title tag optimization
Description tag optimization
Keyword tag optimization
Image Optimization
PDF Optimization

7. ROADMAP: Search Engine Optimization
Off-page Services
Blog Submission
Article Submission
Directory Submission
Social Bookmarking
Press Release
On-page Services
Title tag optimization
Description tag optimization
Keyword tag optimization
Image Optimization
PDF Optimization

8. ROADMAP: OFF-Page Services
Blog Submission
Blogs are a way to share facts, ideas and opinions directly between people. A
blog is an online journal where users post thoughts, comments or news in a chronological
format. Updates are often frequent and done on a regular basis.
Blog Submission benefits :
- Relevant and meaningful content plays a vital role in increasing website
traffic.
- Submitting your blog to selected reputable blog directories will increase its
visibility significantly, and will improve its ranking in search engines.
- Through blogs you can highlight the services and products offered by your
business in the most effective way to your potential customers.
- Get quality one way links easily. Blog posting helps to generate one way
links of high quality for your website.

9. ROADMAP: OFF-Page Services
Article Submissions
Articles are the better way to promote the products and services. In the articles
we can provide information to users about specific products. Articles can be used as a
promotional tool for marketing the web site. With the help of articles the general or specific
details related to the site or product or any services that you are providing through your
website can be promoted directly.
Benefits of Article Submission:
- Article submissions are a powerful technique for adding additional readers to
your blog.
- Articles provide powerful inbound links to your blog or website, adding
strength in the search engines.
- Articles have good source of free advertising to gain more exposure to the
products & services.

10. ROADMAP: OFF-Page Services
Directory Submissions
Directory submission is the process of submitting site URL to web site directory.
The process is not merely filling the form at directory submission page but also involves
more than this. It is basically a website submission service where your website is added to
the proper category in a searchable online directory which enhances your site’s visibility
and creates relevant inbound links to your website.
Benefits of Directory Submission:
- Higher Position In The Search Engine Results
- Increased Click Through Traffic
- Directory submissions provide increased link popularity.
- Getting listed in major search engines.
- Increased visits from search engine robots.
- Increased visibility in search engines.

11. ROADMAP: OFF-Page Services
Social Bookmarking
Social bookmarking is a way of sharing sites or pages of a website that we
come across with the online community. The ability to save and categorize a
personal collection of bookmarks and share them with others, Users may also take
bookmarks saved by others and add them to their own collection, as well as to
subscribe to the lists of others.
Benefits of Social Bookmarking:
- As many times Bookmark saved is better, as this add value to the website’s
products because people like it and saved it to use in future.
- Social Bookmarking sites help to flow visitors from all over the web.
- This system offers the facility to rank a particular resource on the basis of
number of times it has been bookmarked by the users

12. ROADMAP: OFF-Page Services
Press Release
A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of company
developments.
Benefits of Press Release:
- It increases online publicity of goods & services.
- It increases your downloads and sales.
- Having press releases in the search engines will generate more traffic to
the website.
- It gives value to the website by getting links in the press releases.

13. ROADMAP: On-Page Services
On-Page factors are related directly to the content and structure of the
website. On-page optimization involves modifying keywords frequency in the URL,
Title, Headings, Hypertext Links and Body text. The following tags are optimized in
the web pages:
Title tags: Title tags are the words that appear at the very top of your web
browser, and they they are used by search engine’s as the title of the listing.
Description tags: META tags are HTML tags that are used to include information
about your web page.
Keyword tags: The META Keywords Tag is where you list keywords and keyword
phrases that you've targeted for that specific page.
Image Optimization: The process of adding keywords in the image name and
slicing image and resolution reduction.
PDF Optimization: Optimizing PDF files for the Web can significantly shrink their
size and boost display speed, saving bandwidth and user frustration.

14. Thank You