last mile farmer reach using open agriculture and knowledge and Innovation ICT
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Pritam of Digital Green shared his experiences of reaching the last mile to farmers using openly accessible knowledge and also making it openly available to the world on www through youtube channel.
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last mile farmer reach using open agriculture and knowledge and Innovation ICT
- 1. Last Mile Farmer Reach using Open Agriculture Knowledge & Innovative ICT
- 2. Digital Green uses social organization and technology to improve the efficiency of extension systems
- 3. 3 3 Agricultural Extension Dissemination of expert agricultural information to farmers Training & Visit: Face-to-face interactions of extension officers and farmers 500,000 extension officers in developing countries Extension agent-to-farmer ratio: 1:2,600 in South Asia 1:1,800 in Sub-Saharan Africa High recurring costs, weak accountability, under-resourced, limited training Extension officer “commuting” between farms
- 4. Information Sources for Farmers in India 4 % farm households (n = 51,770) 0 5 10 15 20 Other progressive farmers Salesmen (e.g., fertilizer, pesticide) Radio Television Newspaper Extension worker Cooperative Buyer Government demonstration Others Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005)
- 5. 5 Digital Video for Extension Video provides… – Resource-savings: human, cost, time – Accessibility for non-literate farmers
- 6. • Use ICT based community oriented approaches to improve effectiveness and efficiency of knowledge transfer • Act as an effective knowledge management platform • Builds on innate capacities of community to community Digital Green Research Organizations Technology providers Implementers and practitioners Global Users Rural Community transfer of knowledge Community approach to knowledge dissemination Efficient technology stack Training and Capacity Building Knowledge management platform Digital Green
- 7. Initiation Mobilization Situational Awareness Training Production Topic Identification Storyboarding Shooting Editing Diffusion Dissemination Adoption Reporting
Notas del editor
- Agricultural extension is essentially the dissemination of expert agricultural information and technologies to farmers. Agricultural extension was popularized by the World Bank during the 1960s and 1970s in the form of the “Training & Visit” system. Today, India still has over 100,000 civil-service extension officers. This represents the second largest extension force in the world, but India has an even vaster population of farmers. Indeed, there is only 1 extension officer for every 2,000 farmers. Reference for stats: Agricultural research and extension funding levels required to meet the Anti-Hunger Programme objectives (FAO)
- In 2003, the Government of India sponsored a National Sample Survey to understand the sources of information farmers were relying upon for new technology and farm practices. They discovered that the formal channels of extension – including, the “Training and Visit”-style extension and the government’s broadcast media programs – were reaching a small proportion of farm households. Instead, they found that farmers primarily relied on the informal channels of information diffusion that existed by “word of mouth” in their own village communities.
- Inspired by Digital StudyHall’s efforts in improving rural education, we began with the premise that digital video is a technology that can be taken to the last-mile and provide significant resource-savings – particularly, since the hardware has become so affordable. A one-to-one demonstration between an extension officer and a farmer could now be digitally captured and shown to many farmers who could easily relate to a visual media.
- Hub and spoke model. 6-8 videos a month in each district. 4-8 community vidoes producers in each district. One mediator per village